If you’re thinking of improving your company’s marketing strategies, live streaming offers a unique avenue for genuine engagement. It creates an unparalleled connection between content creators and their audiences. It’s no wonder marketing professionals are recognizing live video as an intimate and authentic medium for showcasing products and services.
Live streaming has been one of the most engaging forms of content across social media platforms, and YouTube is no exception. In 2020, 70% of people turned to YouTube to view virtual alternatives to live events.
Live Stream Ideas for YouTube
Need some ideas to get started? Here are some:
1. Behind-the-Scenes Tour
If you want to add a human element to your branding, doing a behind-the-scenes tour of your office or facility is a great strategy. When they see how you do your processes, it somehow makes your company more relatable. It’s also a great way to showcase your team and the hard work they put into making the product or providing a service. So, in a way, it’s not only good for your consumers. It also elevates the employees’ morale.
For this, you can use pre-recorded video streaming since a behind-the-scenes tour doesn’t have to be done in real-time. Unlike a live stream, which can be prone to errors, pre-recorded video allows you to edit the content before it’s streamed. They also enable you to create a cohesive narrative without awkward pauses or distractions during an actual live tour.
2. Expert Interviews
If you’re operating in the B2B scene, a good live stream idea is an expert interview. Such a strategy will help improve the trust and credibility of your brand. It gives your target audience the idea that you are updated on the emerging trends in the industry.
It’s also an opportunity for you to get tons of content that you can curate. For example, you can craft an insight article based on the interview. You can also repurpose it to a podcast. Highlights can be clipped and shared on other platforms, and the full interview can remain on YouTube for future viewing. You could also transcribe the conversation for blog posts or use soundbites in future promotional materials.
This strategy also exposes your brand to new audiences, especially if your expert has a following. This cross-promotion opportunity can significantly increase your channel’s visibility and subscriber count.
3. Live Q&A and Customer Support
Another great live stream idea is doing a Q&A session. Mind you, this is not about answering frequently asked questions (FAQs). It’s also an opportunity for you to address concerns or clarify issues or misconceptions about your company. In a way, it’s your chance to show your consumers or followers that you are receptive to their needs. Somehow, it will give your brand image a boost because it tells them that you listen to their concerns.
For this to work, the host must be knowledgeable enough to address the questions the viewers might potentially ask. It will also help if you can have a panel with specific expertise to answer queries. Before the live stream, compile a set of FAQs and prepare the answers. This way, you can address them during the live in the most appropriate way possible.
4. How-to Sessions and Workshops
Educational content has always been a strong suit for YouTube. Live how-to sessions or workshops related to your products or services can drive significant engagement. Within this context, offering live how-to sessions or workshops can be a particularly effective strategy for businesses aiming to drive engagement on their channels.
It’s an effective strategy because YouTube users are often searching for solutions to specific challenges or looking to acquire new skills. When you give them quality content, you meet a tangible need. As a result, they’re more likely to engage with the content by liking, sharing, and commenting. They are more inclined to subscribe to your channel for future updates. This creates a virtuous cycle of engagement and audience growth.
For example, a live session about “Tips and Tricks to Use Our Software More Effectively” could be highly relevant and useful if you’re in the tech industry.
5. Product Launches and Announcements
Have a new product or announcement to make? Live stream it. It allows your audience to experience the moment in real time and even participate through comments or likes. Yes, much like how Apple does its launches. This instant feedback can also serve as immediate market research. If done right, a live stream event can turn a product launch from a mere informational blip into a full-blown, interactive experience for your audience.
YouTube live streaming can be a goldmine for companies willing to invest the time and resources into doing it well. So, what’s stopping you? Start planning your next YouTube live stream today and stream your way to business success!
- Build brand trust and transparency with a facility or company tour.
- Conduct expert interviews to provide credible insights.
- Engage your audience with live Q&A sessions.
- Educate your audience and provide added value through workshops.
- Generate buzz and immediate feedback through a product launch.