Whether you’re just getting started link building or well on the path, you’ve likely encountered some of these SEO backlink myths.
The good news is that they’re just not true and that you can use these myths to your advantage. There’s no reason to be discouraged against embarking on manually building links, and here’s why.
1. Wikipedia and .edu Links Are King
The best link building services will tell you that no single backlink from Wikipedia or a .edu site is going to give you the kind of boost that many people would have you believe.
Your page will not catapult to the top of Google’s rankings from a link from a high-traffic authority site like a .edu. Try focusing on building diversified links that incorporate multiple influential SEO metrics.
2. A Top-Tier News Nofollow Link Is Useless
This is not true for all high-ranking news sites. Although it is true that some have editorial policies that call for nofollow links, this is not always the case. Be sure to do your research before casting your content on a top-tier news site.
Keep in mind that these no-follow links still drive traffic to your site and get you featured. Also, remember that there is no shame in asking for the link. If you feel that your content is truly valuable to their audience, send a kind request that they backlink you.
3. Avoid Forum Links and Blog Comments
Since being tagged as black hat tactics for link building, lots of people discourage links from forums and comment sections. Contrary to popular belief, these links do indeed hold SEO value.
These links can drive organic traffic to your site, which means more people see your content and your chances for link building increases. The proper way to use these as link builders is to leave relevant and thoughtful comments on blogs and forums that are related to your industry.
4. High Domain Authority, Great Backlinks
Although having links on high domain authority sites is beneficial, it is not the single qualifier for a high-quality backlink. The reason domain authority isn’t a great gauge is because it’s an estimation to be used to inform the comparison of websites.
It doesn’t mean that a site has received a high page rank or that it would be a good source for a high-quality link. Instead, look for high-traffic sites, contextual anchor text, and content that’s related to your business.
5. It’s Not Proper To Ask For Links
Lots of folk in SEO believe that you can’t ask for quality backlinks, but you most certainly can. Asking doesn’t guarantee that you’ll get that highly coveted link, but it definitely doesn’t hurt you.
If a publication, journalist, or webmaster has covered your content, feel free to make your request. Keep your ask short and sweet, and don’t come across as demanding or entitled.
These are some of the top myths that are floating around the SEO sphere that are relevant and current to today’s Internet climate.
There’s been lots of discussion surrounding link building, and we hope this has helped clear up some of the confusion surrounding backlinks and opened up some new SEO doors for you.