Why Unified is taking the dropshipping industry by storm in the best possible way. Finally, there’s a company offering everything a dropshipper could ever need to be successful in e-commerce, one of the world’s most competitive mega industries.
Below, four members of the Why Unified team answer questions about the product and why they believe it is changing the dropshipping landscape forever.
Robert Nikic – Why Unified CEO
Q: What Prompted You To Create Why Unified?
The global e-commerce market in 2019 was valued at $9.09 trillion, and the expected compound annual growth rate (CAGR) is 14.7% between 2020 and 2027. There’s a massive market there, and millions of people are trying to get their feet in the proverbial door.
Our goal with Why Unified is to help everyone who wants to succeed in e-commerce, whether they have never managed an online store in their lives or they just want to see their existing stores succeed in new ways.
Q: What Makes Why Unified Different From Existing Tools?
Why Unified is not just another plugin or set of a la carte tools. It is an all-in-one platform that addresses 99% of the reasons why so many people fail in e-commerce. Our closest competitors give dropshippers a plugin and say, “Here you go. Just use this and you will be successful.”
What those dropshippers don’t expect is the massive learning curve that comes with those plugins – or the premium add-ons they’ll need to buy to do the things they need to do.
Even after spending thousands of dollars on add-ons and hundreds of hours poring over videos and tutorials, they still fail. Those tools give people the bare minimum, and they don’t address any of the things that make an online store successful. Why Unified does.
Q: Who Was Why Unified Designed To Help?
Why Unified is different from every other dropshipping tool on the market because it was designed for anyone and everyone who wants to be successful in e-commerce. We chose to offer four different plans that cover everything dropshippers need at every stage of the journey.
Someone who already has a store might choose our Ads to plan if they need to generate traffic, and they might choose Funnels + Ads if they have traffic, but no sales. Someone who has never even heard of dropshipping until today could pick up our Dropship Lite or Dropship Plus plans because they offer the whole nine yards: the store, the logo, branding, the marketing – everything.
Q: What Are Your Goals As The CEO Of Why Unified?
My goal – and the goal of the entire team behind Why Unified – is to make e-commerce accessible to everyone. People have been left out of the dropshipping industry for decades because the tools were too complicated, they didn’t know how to market themselves, or they just didn’t know where to begin.
We take the mystery out of dropshipping and we make it easier than it has ever been to either start a brand-new venture or grow the store you already have. We are growing quickly, and we hope to be on Inc’s 5000 Fastest Growing Companies list in the next coming year.
When Why Unified grows, that means e-commerce store owners all around the world are growing, and that’s what we set out to do. We help businesses grow.
Lindsay K. – Director Of Operations
Q: What do you want the average, everyday person to know about Why Unified?
To be a successful dropshipper, you need resources that the average person just doesn’t have. You need marketing knowledge, and you need to know which products are going to sell. You have to find trustworthy suppliers with quality products that people actually want, and those products need to come with a profit margin that makes all the effort worth your time.
These are some of the challenges that people face, and our competitors don’t address any of them. That’s what I want people to know about Why Unified. We’re different because we do address these challenges. When our customers succeed, that’s when we know we’re onto something.
Q: What Is The Biggest Challenge New Dropshippers Face?
The biggest challenge for people who are just getting started with dropshipping is figuring out how to get started in the first place. Our competitors offer swaths of tools, but they don’t really help people figure out how to use them.
They make extraordinary claims, but they don’t provide any proof to back them up. Why Unified’s Dropship Lite and Dropship Plus plans are the solution. If someone wants to start a dropshipping business but they are so overwhelmed by the tools and information out there that they don’t even know where to start, we encourage them to chat with us on our website. We truly do it all.
Q: How Long Has Why Unified Been In Business?
Why Unified got its start as a Marketing Platform as a Service, or PaaS, back in 2011. In its early days, it was a set of tools that eCommerce store owners could use from one easy-to-navigate platform. In 2018, we decided to make it available to entrepreneurs at the global level.
As of 2021, there were around 5,000 dropshippers using Why Unified, and together, they generated more than $100 million in revenue. We are excited to see what the future holds – both for Why Unified and for the dropshippers we help.
Jacob P. – Marketing Director
Q: Why Does Why Unified Offer Four Different Plans When Many Other Companies Offer One Or Two?
Many of our competitors offer singular tools that are geared toward someone who already has experience in dropshipping, but Why Unified is committed to serving anyone and everyone who wants to be a successful dropshipper with an entire suite of tools and services.
We offer four individual plans designed to suit someone’s specific set of needs, whether they already have a store set up or they are starting from square one. This way, people are only paying for the tools and services they need from us.
Q: Can Why Unified Help Someone With No Experience In E-Commerce Become A Successful Dropshipper?
Absolutely! In fact, we specifically designed our Dropship Lite and Dropship Plus plans for this purpose. If you chose to start an e-commerce store today, we would do everything for you – it’s a completely hands-off experience.
We put together your store based on the niche you prefer; we create your logo and handle your branding; we market your store on social media to generate high-quality traffic; and we handle all the logistics – from payment processing to shipping to returns.
All you would have to do is watch your sales grow and reap the rewards, even if you’ve never even heard of dropshipping before.
Q: What Do You Consider The Most Powerful Features Of The Dropship Plans?
As of today, Why Unified is the only dropshipping platform that gives our customers access to products from everyday household brands like Crest and Starbucks – and we do so with an industry-leading profit margin. When you tack on the two-day shipping that comes with Dropship Plus, even the smallest stores can stand up to industry giants.
In fact, some of our customers can offer high-demand brand-name products at lower prices in their stores than even Amazon. That’s what makes Why Unified such a powerful tool. None of our competitors offer anything like it.
Victoria P. – Product Manager
Q: What Is The Funnels Plan And Who Is It Best For?
While our Dropship Lite and Dropship Plus plans are designed for someone who doesn’t yet have a store online, the Ads plan and the Funnels + Ads plan are best for people who have existing stores. The Ads plan is our simplest offering, and it is a marketing-based plan that puts your brand and products on social media to help your store get more traffic.
The Funnels + Ads plan is different because it gives you access to Why Unified’s smart sales funnel – a sales funnel that we have painstakingly developed over many years. These are high-quality leads who are primed to buy. If you have an online store and you’re getting some traffic, but that traffic isn’t buying, the Funnels + Ads plan is the answer.
Q: How Long Does It Take For Someone To See Results With The Funnels Plan?
No two scenarios are the same. We have had some of our customers double their sales in a matter of days, and we’ve had some customers who experienced revenue growth more slowly.
The product industry or niche, the user-friendliness of the site, and all kinds of other factors can influence your results. On average, though, our customers start to see significant results – meaning more traffic and more sales – in about two weeks.
Q: If Someone Doesn’t Like Their Current Setup, Can They Switch From The Funnels Plan To One Of The Dropship Plans?
Absolutely. Why Unified is designed to fit everyone’s individual needs, so if you start out with the Funnels plan and later decide that you want us to recreate your store, we are happy to do so. If you’re an existing Why Unified customer, just reach out to your account manager.
They’ll be happy to provide you with all your options. If you’re new to Why Unified and you aren’t sure which option is best for you, just head to our website at www.whyunified.com, scroll to the very bottom right, and click the button that says, “Talk to a live agent.” They’ll help you choose the best fit.
