The term “Instagram Marketing” is defined as using Instagram to promote and endorse a certain service or product being offered by a business. It is a type of social media marketing that allows you to establish your brand and engage with followers in a personal way.
It is the practice of utilizing the social media platform to raise brand awareness and promote new items. With the increase in the trend of using digital-marketing strategies, Instagram marketing has become much popular and is now being employed by many as a part of their marketing strategies.
This Platform enjoys a large number of active users daily, nearly more than 500 million in number. These large numbers of active users make it another important platform to be used for advertising.
Those who have tried this strategy claim that Instagram marketing has shown some really impressive results and it is a wonderful opportunity to use to favor the growth of businesses. In this article, we are providing you with guidance on how to use Instagram to ascertain marketing benefits.
Advantages of Using Instagram Marketing:
Before moving on to the tips for using Instagram marketing, let us first explore the advantages of this platform which makes it suitable for our advertisements. Instagram is the second most popular and most commonly used social media platform with more than 1 billion monthly active users present on this application.
With this many active users and their massive Instagram followers, it is clear that this platform is suitable to be used for marketing purposes as our message would reach millions of users present on Instagram. In addition to this, Instagram allows us to frequently share pictures, videos, and movies of our products or services as it is basically an image-sharing site.
This can be used for our benefit as we can keep on sharing interesting pictures and videos related to our products rather than posting simply a huge pile of words as a description of our products. We may upload tutorials or educational videos about our products.
All these product-related videos can be easily created and edited using the Instagram video editor available on the web. With the in-built messenger facility provided by Instagram, we can frequently stay in touch with our various customers and keep them updated.
We can efficiently answer their queries and reach out to them in an advanced manner. This helps to improve customer satisfaction. Also, just as in Facebook advertisements, we are provided with many useful features and tools by Instagram to create and manage our ads efficiently.
We are provided with the option to place our ads on our Instagram feed or between our stories. These Instagram stories are a pretty convenient way to keep people updated about your brand and to stay in touch.
Creative Instagram story ideas can really act as a breakthrough for your business. Last but not the least, this site has shown increased conversions as research shows that around 1/3 of users present on Instagram have used this platform to buy different products.
This is an indication that if you advertise more on Instagram, your products and services have a higher chance of getting sold online. All these advantages make it a crucial marketing strategy to help businesses grow and expand.
Guide on How to Use Instagram for Marketing:
The first thing that you need to do when using Instagram for marketing is to create a business account for your brand or company. A business account allows us to use different features useful for our business which a normal Instagram account cannot provide us.
The next step is to set up your business profile so that it gives a nice image of your business. You may add a decent description of your business in your bio or may upload an impressive video about your business, telling the world what you are and what you do.
These videos can easily be made using a large number of templates available on Instagram video editor. You may add a nice profile photo too. The goal is to establish a very nice look for your brand on Instagram.
The more attractive your account appears, the more number of users it shall attract resulting in a higher reach of your business profile. Another good idea is to make short videos about your business, brand, company, its products and services, customer reviews, and future goals and post them as story highlights on Instagram.
Story highlights are short videos that are present on your profile as stories and can be viewed at any time. They are linked with enhancing the look of your Instagram profile and many businesses frequently add these story highlights.
You can also search for different Instagram story ideas available on the web to post some catchy story highlights on your profile. Instagram also provides us with interactive stickers to use on your stories, which can be pretty useful in increasing engagement on our page.
It is only one of the many Instagram story ideas which we can employ for our marketing benefits. Use these stickers extensively on your stories such as countdown stickers and gift card stickers.
The next step is to know the audience you are targeting and start making the content that may be liked by them. For instance, if you are selling kid’s toys, then your general audience is a large number of kids present all over the world.
The content you post such as videos and images should seem compelling to them. The main element in Instagram marketing is frequently posting videos and images with good content. Your business advertisements solely depend on these videos and images, so be professional and creative while making content for your profile.
Also, to attract more followers, you can organize giveaways by using no investment merch creation tools to create customized items.
The Instagram video editors available on the web are pretty useful in creating high-quality content for your business profile. You can also add catchy captions to your videos and pictures including a large number of hashtags which significantly increase the reach of your post.
You may also excessively use the help of Instagram bloggers and influencers to increase your product awareness. Lastly just try to engage as much as you can with your customers through comments on your posts, messages, stories, and live videos. Your engagement with the users will define the success of your business on Instagram.