The influencer market size peaked in 2022 with more than $16 billion in value. Nowadays, the way individuals consume content has changed. Blogs are slowly on the out while social media takes all the spotlight.
Regardless of whether you are a fan of social media, it is the perfect place to maintain your online presence if you run a business. Over the last few years, even social media changed. Written content is no longer as popular. Instead, people love to consume short clips and be entertained. This doesn’t mean you cannot launch promotions on social media platforms; you must get creative about it.
Shrewd businesses enlist the help of social media celebrities, or influencers, to have their voice heard online. And while you might think that working with an influencer will burden your budget, you are wrong.
Let’s dive deeply into influencer marketing and show you how to do it correctly.
Select the right platform
There are four major social media channels: Facebook, Instagram, TikTok, and Twitter. As things stand, TikTok and Instagram are all the craze, and all age groups enjoy the entertainment there.
While Facebook is less popular than it used to be, it can still offer businesses a place where they can interact with their customers instantly. But TikTok and Instagram offer businesses the ability to run creative promotions and express their creative vision.
By creating entertaining content, you can drive a lot of organic traffic. At the start, think about working with a growth service before you enlist an influencer to boost your online success. For instance, if you decide to use TikTok to promote your business, head to HighSocial.com to find out how they can help you quickly shape your online presence.
After you select the right platform, you can start planning your marketing strategy. Next, it’s time to think about working with influencers to spread the word about your brand and boost sales.
Finding the right influencer
Only the right influencers can help you with achieving your goals. It’s tough to succeed on social media, and since these celebrities have achieved that, you should be in safe hands.
A lot of followers may sometimes bring a lot of exposure to your brand but that’s not always the case. Still, it can also become a problem regarding communication and availability. And let’s not forget rates per promotion.
The more following the influencer has, the higher the rates they will charge. But, in some cases, your best course of action might be to work with micro-influencers. These social media celebrities don’t have a massive following, but their audience is far more dedicated, and you will likely see better results if you collaborate with them. Micro-influencers will also charge you less, and you can work with them to deliver all your promotions as you prefer across multiple social media channels.
Provide them with the right information, let them explore your products so they can get familiar with them, and allow them to form their own opinion and review it publicly for their audience.
Give the influencer freedom
While it’s important to share the same vision with the influencers in question, sometimes it’s best to let them do their magic. They deeply understand how the audience behaves on social media and know when it’s right to post and when it’s the right time to engage with followers.
You can also set your entire marketing campaign for success by providing the influencer with discount coupons. Each person who watched the influencer content can get a discount when they proceed to your sales page. This will drastically increase your conversion rate and boost sales.
Measure the results
As influencer marketing can be expensive, it’s essential to track whether this tactic benefits your business. Some social media channels have built-in analytics, which you can use to check your conversion rate, followers, likes, and so much more.
However, you can also use third-party metric measuring tools and discover whether there is a substantial ROI.
Bottom line
Social media marketing has become an integral part of promoting businesses over the past few years. The stars of social media, also known as influencers, can help you transform your entire online presence for the better.
Above, we shared some tips on how you can find the right influencer for your marketing campaign. Always remember that you should share the same vision with the influencer. Working with someone that does not understand your products and services can even be detrimental to your online presence and overall business operations.
