The Kickass Entrepreneur
  • About
  • Blog
    • All Blogs
    • Create Wealth (Investing)
    • Entrepreneur Interviews
    • Featured Top Posts
    • Growing Profits
    • Growing Revenues
    • Marketing
    • Positive State of Mind
    • Real Estate Investing
    • Retirement
    • Sales
    • Selling your Business
  • Book
  • Courses
  • Podcast
  • Resources
  • Contact
The Kickass Entrepreneur
Subscribe
The Kickass Entrepreneur
  • About
  • Blog
    • All Blogs
    • Create Wealth (Investing)
    • Entrepreneur Interviews
    • Featured Top Posts
    • Growing Profits
    • Growing Revenues
    • Marketing
    • Positive State of Mind
    • Real Estate Investing
    • Retirement
    • Sales
    • Selling your Business
  • Book
  • Courses
  • Podcast
  • Resources
  • Contact
  • Marketing

4 Ways to Use Influencer Marketing to Grow Your Business

  • December 22, 2022
  • 328 views
  • 4 minute read
  • Meg Rivera
influencer
Share
Tweet
Share

The influencer market size peaked in 2022 with more than $16 billion in value. Nowadays, the way individuals consume content has changed. Blogs are slowly on the out while social media takes all the spotlight.

Regardless of whether you are a fan of social media, it is the perfect place to maintain your online presence if you run a business. Over the last few years, even social media changed. Written content is no longer as popular. Instead, people love to consume short clips and be entertained. This doesn’t mean you cannot launch promotions on social media platforms; you must get creative about it.

Shrewd businesses enlist the help of social media celebrities, or influencers, to have their voice heard online. And while you might think that working with an influencer will burden your budget, you are wrong.

Let’s dive deeply into influencer marketing and show you how to do it correctly.

Select the right platform

There are four major social media channels: Facebook, Instagram, TikTok, and Twitter. As things stand, TikTok and Instagram are all the craze, and all age groups enjoy the entertainment there.

While Facebook is less popular than it used to be, it can still offer businesses a place where they can interact with their customers instantly. But TikTok and Instagram offer businesses the ability to run creative promotions and express their creative vision.

By creating entertaining content, you can drive a lot of organic traffic. At the start, think about working with a growth service before you enlist an influencer to boost your online success. For instance, if you decide to use TikTok to promote your business, head to HighSocial.com to find out how they can help you quickly shape your online presence.

After you select the right platform, you can start planning your marketing strategy. Next, it’s time to think about working with influencers to spread the word about your brand and boost sales.

Finding the right influencer

Only the right influencers can help you with achieving your goals. It’s tough to succeed on social media, and since these celebrities have achieved that, you should be in safe hands.

A lot of followers may sometimes bring a lot of exposure to your brand but that’s not always the case. Still, it can also become a problem regarding communication and availability. And let’s not forget rates per promotion.

The more following the influencer has, the higher the rates they will charge. But, in some cases, your best course of action might be to work with micro-influencers. These social media celebrities don’t have a massive following, but their audience is far more dedicated, and you will likely see better results if you collaborate with them. Micro-influencers will also charge you less, and you can work with them to deliver all your promotions as you prefer across multiple social media channels.

Provide them with the right information, let them explore your products so they can get familiar with them, and allow them to form their own opinion and review it publicly for their audience.

selfie stick

Give the influencer freedom

While it’s important to share the same vision with the influencers in question, sometimes it’s best to let them do their magic. They deeply understand how the audience behaves on social media and know when it’s right to post and when it’s the right time to engage with followers.

You can also set your entire marketing campaign for success by providing the influencer with discount coupons. Each person who watched the influencer content can get a discount when they proceed to your sales page. This will drastically increase your conversion rate and boost sales.

Measure the results

As influencer marketing can be expensive, it’s essential to track whether this tactic benefits your business. Some social media channels have built-in analytics, which you can use to check your conversion rate, followers, likes, and so much more.

However, you can also use third-party metric measuring tools and discover whether there is a substantial ROI.

Bottom line

Social media marketing has become an integral part of promoting businesses over the past few years. The stars of social media, also known as influencers, can help you transform your entire online presence for the better.

Above, we shared some tips on how you can find the right influencer for your marketing campaign. Always remember that you should share the same vision with the influencer. Working with someone that does not understand your products and services can even be detrimental to your online presence and overall business operations.

Thank you for your interest in THE KICKASS ENTREPRENEUR'S GUIDE TO INVESTING. Three Simple Steps to Build Massive Wealth with your Business's Profits. Please check your email to confirm the book download. Form: 400529

There was an error submitting your subscription. Please try again.

Related Posts:

  • A Business Owner’s Guide to Influencer Marketing
  • How Messenger Marketing Can Grow Your Online Business
  • Six Reasons Every Healthcare Business Needs Digital Marketing to Grow
  • How Bloggers Can Improve Their Sponsored Posts for an Influencer Marketing…
  • Want To Grow Your CNC Machining Business? Here's 4 Ways To Do It
  • 8 Great Ways You Can Use Excel to Grow Your Business
Share
Tweet
Share
Meg Rivera

Previous Article
saas sales
  • Growing Profits

3 Proven Tactics to Increase B2B Wholesale Sales

  • December 22, 2022
  • Meg Rivera
View Post
Next Article
money in grass
  • Create Wealth (Investing)

Getting an Affordable Home Loan for the Eco-Home of Your Dreams

  • December 22, 2022
  • Meg Rivera
View Post
You May Also Like
Marketing Manager
View Post
  • Marketing

Marketing Tactic For Plastic Surgery

  • February 2, 2023
  • Meg Rivera
email marketing
View Post
  • Marketing

Cart Abandonment Email: How to Bring A Customer Back To You?

  • January 30, 2023
  • Meg Rivera
Email Marketing
View Post
  • Marketing

Email Deliverability Test: How to Optimize Your Email Campaigns?

  • January 27, 2023
  • Meg Rivera
marketing
View Post
  • Marketing

The Psychology Of Colours In Branding And Marketing

  • December 26, 2022
  • Frances
digital marketing shown on a laptop
View Post
  • Marketing

Digital marketing: what is it?

  • December 21, 2022
  • Meg Rivera
gmail
View Post
  • Marketing

5 Reasons Why You Should Invest in Cold Email Outreach

  • December 15, 2022
  • Meg Rivera
tablet and paper
View Post
  • Marketing

Why Demographics Matter in Marketing Your Small Business

  • December 9, 2022
  • Meg Rivera
youtuber
View Post
  • Marketing

How Your Small Business or Company Can Benefit from Setting Up a YouTube Channel

  • December 7, 2022
  • Meg Rivera

Join 6,472 Entrepreneurs That Get My Business Building and Wealth Creation Posts by Email

I can teach you how to build a successful, profitable business, and turn that into millions in personal wealth.

Thank you for your interest in THE KICKASS ENTREPRENEUR'S GUIDE TO INVESTING. Three Simple Steps to Build Massive Wealth with your Business's Profits. Please check your email to confirm the book download. Form: 400529

There was an error submitting your subscription. Please try again.

We won’t send you spam. Unsubscribe at any time.

Recent Posts
  • Investing in Multifamily Properties 1
    How to Choose the Right Neighborhood for Your Family: A Guide to Making the Perfect Choice
    • February 7, 2023
  • Chiropractic 2
    The Ins And Outs Of Starting Your Own Chiropractic Practice
    • February 7, 2023
  • Apple Device 3
    The Impact Of New Releases On The Value Of Your Used Apple Device
    • February 6, 2023
  • Trucks in a row with containers in the parking lot. Logistic and Transport concept 4
    Make Your Commercial Fleet Fuel-Efficient With These Tips
    • February 6, 2023
  • fist bomb 5
    5 Key Elements of effective teamwork
    • February 6, 2023
Featured Posts
  • Become a Decamillionaire
    How to Become a Decamillionaire, Grow your Net Worth to $10 Million, and Join the 1% Club
  • how to become wealthy
    The Entrepreneur’s Secret to How to Become Wealthy and Build a Personal Fortune
  • Most Profitable Small Businesses
    27 of the Most Profitable Small Businesses to Open in 2023
Categories
  • All Blogs (1,031)
  • Business (181)
  • Canadian Financial Products (4)
  • Create Wealth (Investing) (129)
  • Entrepreneur Interviews (24)
  • Featured Post for Main Menu (4)
  • Featured Top Posts (23)
  • Finance (39)
  • Financial and Investment Calculators and Economic Data (114)
  • Fitness (5)
  • Growing Profits (71)
  • Growing Revenues (70)
  • Growing Revenues (115)
  • Marketing (132)
  • Millionaire and Business owner interviews (3)
  • Positive State of Mind (68)
  • Real Estate Investing (16)
  • Retirement (13)
  • Reviews (12)
  • Sales (15)
  • Sell Me This Pen (8)
  • Selling your Business (13)
  • Startup Ideas (13)
  • Technology (102)
  • Top Products (4)
  • Uncategorized (54)
Follow us
Author
Jeff Wiener
Jeff sold his company to private equity in 2017 and is now semi-retired. Jeff spends time…

    CHECK OUT MY BLOG, AND SUBSCRIBE

    about
    The Kickass Entrepreneur

    Expand Your Business, Improve Profits, Create Wealth

    Expand your business, improve your profits, and create wealth. Each one of the three can be elusive goals. Follow the right steps, and you, too, can create financial independence. It is possible … you just have to take the right steps.
    NAVIGATION
    • About
    • Blog
      • All Blogs
      • Create Wealth (Investing)
      • Entrepreneur Interviews
      • Featured Top Posts
      • Growing Profits
      • Growing Revenues
      • Marketing
      • Positive State of Mind
      • Real Estate Investing
      • Retirement
      • Sales
      • Selling your Business
    • Book
    • Courses
    • Podcast
    • Resources
    • Contact
    TAGS
    apartment BATNA Business business failure business growth business sale Capitalization Rate CAP Rate cash cash flow Creating Wealth Discipline entrepreneur entrepreneurship excel extra cash Featured goal setting Growing Business investing investment real estate M&A marketing Marketing KPIs Mergers and Acquisitions | M&A | Entrepreneur Blog Millionaire millionaire next door mistakes MUR Peter Principle Profit profitability real estate retirement revenue Revenues sales sales management Semi-Retirement Blog | Entrepreneur Blog | Small Business Blog small business Stagnant stocks success Thomas Stanley wealth
    RECENT ARTICLES
    • man looking at his tablet
      These Are The 7 Mistakes Six-Figure Earners Make
      • January 7, 2023
    • starting your own business
      6 Must-Know Tips For Starting Your Own Business
      • January 1, 2023
    • business loan application
      3 Ways to Use a Business Loan in 2023
      • December 27, 2022
    • bitcoin
      Why Invest in a Bitcoin Casino: Understanding the Crypto iGaming Business
      • December 22, 2022
    • money in grass
      Getting an Affordable Home Loan for the Eco-Home of Your Dreams
      • December 22, 2022
    • saas sales
      3 Proven Tactics to Increase B2B Wholesale Sales
      • December 22, 2022
    The Kickass Entrepreneur
    • Coaching
    • Book
    • Blog
    • Contact
    • Privacy Policy
    • Terms
    • Disclaimer
    • Facebook
    • LinkedIn

    Input your search keywords and press Enter.