You are starting with the iGaming business and you want to make the name well-known, popular, and present all across the web. It is an obvious thing and all owners want to achieve extremely high results. Here are a few tips that are effective, mandatory, and will make a massive difference.
All these NonGamStopBets tips are used by various UK websites without GamStop exclusion and they are pretty successful on the market. The goal is to engage more users, build brand awareness, and rank your site higher in Google’s results. Use all of the tips in order to get the most success.
Use and Reveal Licenses and Logos
This is the first thing you can and you should do. It is extremely important and will make a massive difference. For example, you can reveal that your site has a license from Curacao’s eGaming, MGA, UKGC, or any other gaming authority. You should reveal that your games are provided by well-known software developers such as Microgaming, NetEnt, and all the rest.
If present should add the logo of eCOGRA and all other companies of the same purpose. This tells users that your site is safe, tested, and offers fair and safe games. Promote responsible gaming as well. It tells players that you care about safety and help more than just about the profit.
Use AI if Possible
This is a very important tip but not available to all brands, especially new ones. What it means is that you need to use AI to match and look for players’ preferences. Then, AI can recommend similar games, create more appealing bonuses for that player only and help him get the most stunning user experience.
AI is one of the most appealing technologies in the iGaming business right that goes together with data analysis and one that will have even bigger results in the near future. It is highly advised to start using it as soon as you can. The perks are massive and there are no downsides.
External Campaigns Should be Used
This is a simple, yet extremely effective tip. The goal here is to use TV ads, Google Adwords, and all the rest that you can in order to make more people engaged in your site. More people will search your site and more will want to play games there. This also tells Google that your site is popular and will be ranked higher in the results.
You should aim for organic search results. This is basically a search where a user will type in the name of your brand and look at the results. More searches, better results, and more users will play at your site. There are a lot of options here and each one is important in its own way.
Reward, Share, and Ask Others to Share
Every single time a player wins, you should reveal that. Of course, you must protect personal information, actual details and etc. But, if that player shares his winning on other sites and with other customers, he will make your brand better known, more appealing and others will want a piece of the action.
This is basically a positive mentioning of your business. More people will want to see what this is all about and they will get familiar with your business more. This is how you can make your business or better said brand stand out from the crowd and become special.
The mission in this case scenario is to make all the content transparent. You need to reveal who is behind the brand. This can be a company. The owner of the brand. It can be a single person or it can be something else. People want to know more details than you can imagine and they want to see all the facts and specifics instantly.
If you have been playing at massive gaming operators you can see a lot of information at the footer of the homepage. These details are always there. Thanks to these players can see all the things they need and they can be positive that the brand is not a scam.
Most players are worried about their personal information and details. They want to know who will protect them and who they can rely on if needed. All of this sounds simple, but it is extremely important.
Pay Attention to Reviews
No, this doesn’t mean you should pay for a complete brand review and share links users can click and create an account. We are referring to reviews from the actual players. The mission is simple. A player will like your site and he will leave a review at another site or multiple sites.
Google and other players will see those reviews and realize that your brand is trustworthy, safe, and does have a huge potential. More reviews can literally be linked to more results and more users. This will then make your brand well-known and a safe place to play online.
SSL is Mandatory
You need to know that SSL is encryption technology and it makes a website safe by encrypting the information so other parties don’t have access to these. If you visit a site and it has a lock next to the URL it means that the site uses SSL.
This is crucial. All players want to see this and they will avoid and even worse, they will never recommend a site without SSL. Even those who don’t know what SSL means will act in the same way!
On the other side, we can see players considering SSL secured brands much safer, more appealing to use, and trustworthy. This is not an option and it is something you should start using from the early start.
Use Social Media Influencers
Some of you will know that massive iGaming providers use social media influencers. Some examples can be Betsafe and their link with Conor McGregor. There are countless examples in reality. A celebrity will promote your brand.
He or she can be anyone who has links with the iGaming business or even doesn’t. The result is obvious and simple. More people will see the ads, more people will enjoy them and want the part of the action.
Just imagine that George Clooney is promoting your site. We chose him for Oceans 11 movie. More people will want to visit that operator. Most of them will play a game or two and most will remain active users at that site.
This also tells your potential users that the site is safe, it is not some entry-level brand with 10 games, and that they can expect massive winnings and a great experience.
Offer Top-Market Bonuses
Most players will create an account at the site only if it has great bonuses. No deposit bonus is great but rare. A welcome deposit bonus is mandatory these days. Free spins are mandatory as well. Be transparent about the bonuses and offer as many as you can.
So, how does this help? More players will want to play at your site. More of them will stay active players and more of them will recommend your site to others. It simply means that more people will be engaged and want to use your brand hence Google will rank it higher and more people will be familiar with it. Keep in mind that some players won’t even play at sites with poor bonuses!
The Final Word
All of these are valuable tips. In order to understand how important these are, we can add that these are essential marketing ideas and all business owners must use them as soon as possible. Without these, you can expect poor outcomes, fewer players, and end up with a brand that is used by players who just want to try something and move forward. As such, you need to implement all of these tips at the beginning.