Breaking out can be one of the toughest aspects of being an entrepreneur and starting your own online business. Without an established image and list of potential clients who are already aware of you, you’ll be starting from the ground up.
But that’s not all bad. As a matter of fact, being able to kickstart a business and generate interest can be some of the most entertaining parts of the job if you know where to start, how to appeal to potential customers, and how to generate interest.
Following these tips can help you bring people to your website in no time – just be sure you’re ready for the influx of customers and the demand this could bring!
Cross-Promotional Items Are a Great Way to Get Eyes on You
Cross-promotional items are a great way to get eyes on you as it casts a wider net and garner interest from a broader audience. Instead of people who would be interested in just your product, cross-promotional items attract an already established fanbase that is already willing to spend money on the product that yours is being paired with.
For example, there are plenty of shooter video games to play, but when Call of Duty allowed players to unlock Rambo and Judge Dredd costumes, the game extended its appeal to fans of those series.
Clothing Companies Often Implement This Strategy to Drive Sales.
Clothing companies often implement this strategy to drive sales. One of the big companies, Nike, improved their sales with the help of NBA superstar Michael Jordan and has done so since his fame in the 90s propelled him to be considered one of the best ballers to ever grace the court. This partnership is still alive and allows both parties to prosper from the deal.
If you’re able to link up with a reputable enough partner, there’s no telling what that can do for you in the long term.
Along the same lines as the last tip, being able to offer a bigger selection of products is also key in getting attention. While specializing in a specific product can allow you to be viewed as an expert in said product, it also minimizes the number of interested parties.
Using the Online Gaming Industry as an Example
Using the online gaming industry as an example this time, we can see there are a large variety of options out there. We can see an exciting range of gaming options online, but the sites that are able to offer a healthy mix of deals and game types are oftentimes the most successful as they appeal to every type of gambler – not just the blackjack and poker players.
Speaking of promotional, running promos that can save customers money or offer them limited-time deals is a great way to create urgency while giving yourself the chance to offer a new spin on an existing product. A few ways you can achieve this is by offering a good or service that will only be available for a specific month or year.
Not only does this give you the opportunity to offer a unique experience that will only run for a limited time, but it encourages the customer to keep up with all of your offerings so they don’t miss out on something that will only be offered for a set time.
A business that offers goods, such as pens, for example, can design and produce a pen that has a design that will only be offered to customers for one month. If the design is well received, consumers will look forward to what’s next for the company and this is where certain product lines are born.
A business that offers services, such as art training, for example, will offer consistent yearly classes, but can then throw in more specialized training that might only run for a semester. If it’s a whole online school, guest teachers can make one-off appearances that will drive fans of the said artist to your site.
If you balance these limited-time products with money-saving deals, people will always have a reason to see what’s new with your site.
Briefly going back to customer account creation, part of that process has to be giving people the option to get on an email list. While this might seem like more of an annoyance for customers at first, its usefulness will far outweigh any perceived inconvenience to your audience.
First of all, make signing up for the list optional. Nobody should be forced to participate.
Even if only half of the active accounts on your site sign up for email notifications, that’s half of the people who like your product being reminded of every new update, promo, or patch that’s coming to your website.
That’s half of your viewers having the option to simply click through to see for themselves what new product or update they have to look forward to. This will increase your potential for growth on a steady basis as more and more people sign up, creating a snowball effect of sorts.
Lastly, being consistent with your social media posts is absolutely key. By consistently posting you not only create a habit for yourself, but you create habits in your audience. If you’re able to be part of the everyday scroll in a customer during their breakfast time, they’ll be thinking about whatever product you pitched that day.
“The selfie stick society” (CC BY-SA 2.0) by Alexandre Dulaunoy
If they like your post, you’ll be visible to a wider audience and will more consistently be available to that wider audience. The more people who want to see you will equal more people you’ll be suggested to.
We can’t stress enough that when building a business, consistency is key.
And there you have it. Offer a wide variety of products, cross-promote them with other companies, and be sure to stay consistent with your social media presence. If you do that, you’re well on your way to success.