Website conversion rate refers to the percentage of people who made a purchase or transaction out of the total number of visitors to the site. For example, if the number of visitors to your site over a period is 100 and 8 buy, your conversion rate will be 8%. It is no longer enough to increase the number of visits to a site to guarantee its success.
The conversion rate is a key and determining indicator of the success of the site, especially on online casino sites that can be described as Paysafecard casino. It is no longer enough to offer a wide range of quality games; many other criteria must also be taken into consideration, especially offered payment methods.
You never know who you are dealing with on the internet, so internet users tend to be suspicious. So that your players have no doubts about the reliability of your online casino site, you must reassure them. Visitors must be able to tell that the site is reliable and that it looks very serious.
Reassurance, in the web, designates all the elements whose main objective is to give a feeling of security to your visitors, to reassure them, to dissipate all the obstacles to action. Create an elegant site, an FAQ, and give guarantees concerning the bonuses available for example.
Reduce Page Load Time
A large proportion of users quickly leave merchant websites whose pages do not display within two or three seconds. You can test the performance of your pages for free using testing tools like GTMetrix or Google Pagespeed Insights. You will then have to find the technical opportunities on your online casino site to improve this performance.
Integrate Player Reviews
The opinions of the players have a very important weight in the universe of the online game. It’s reassuring for a potential player to be able to read objective opinions on the game he wants to test. All the studies published before on the subject show that the vast majority of Internet users look at the opinions of players to commit money to an online gambling site.
The games do not have reviews, are much less successful than others. At the technical level, it is necessary to ensure that this information is well-indexed by Google in order to make these incentives appear on the search results pages.
Shorten the Purchase Funnel
The purchase funnel, on an online gaming site, is the journey that the visitor takes until the last step: payment. We observe that the shorter the path of the purchase funnel, the more likely it is that the visitor will go to the end and buy. To improve your site’s conversion rate, you need to shorten the purchase funnel, shorten the path to your goal achievement pages.
It is therefore not recommended to force Internet users to create an account to finalize their purchase. Many players simply don’t feel like creating their account and will give up if asked. You can leave the possibility to the Internet user to create his account or to continue without creating an account. This is the choice made by many online casino sites.
You should also avoid asking your customers for too much information. Just ask them for the essential billing information. And of course, don’t ask for the same information twice.
Promote Bonus and Promotions
It’s well known, customers love promotions. Thus, highlighting commercial promotions is a good way to improve your conversion rate. Most of the carousel images of an online casino site are focused on the presentation of business promotions.
Beyond commercial promotions, what you need to highlight on your site are all the advantages: customer service, free certain games, reliable payment methods like with Paysafecard casino. Time-limited offers should be offered. The sense of urgency that these offers help drive conversion!