The Kickass Entrepreneur
  • About
  • Blog
    • All Blogs
    • Create Wealth (Investing)
    • Entrepreneur Interviews
    • Featured Top Posts
    • Growing Profits
    • Growing Revenues
    • Marketing
    • Positive State of Mind
    • Real Estate Investing
    • Retirement
    • Sales
    • Selling your Business
  • Book
  • Courses
  • Podcast
  • Resources
  • Contact
The Kickass Entrepreneur
Subscribe
The Kickass Entrepreneur
  • About
  • Blog
    • All Blogs
    • Create Wealth (Investing)
    • Entrepreneur Interviews
    • Featured Top Posts
    • Growing Profits
    • Growing Revenues
    • Marketing
    • Positive State of Mind
    • Real Estate Investing
    • Retirement
    • Sales
    • Selling your Business
  • Book
  • Courses
  • Podcast
  • Resources
  • Contact
  • Marketing

Why Having a Website is Important For Your Business Branding

  • November 16, 2021
  • 1.3K views
  • 5 minute read
  • Meg Rivera
venn diagram seo
Share
Tweet
Share

Branding is an intangible asset that plays a pivotal role in reflecting your company’s image, character, and products. It helps customers in identifying your business and products amongst the competitors.

But the question is: How to Create a Strong Brand Image?

And the answer is: By Creating a website.

Research indicates that only 64% of small businesses have a website.

81% of the customers research online before making any purchases.

This makes website creation a critical factor for enhancing business branding.

For small businesses, a website is like a marketing tool for enhancing brand popularity and gaining customers. For customers, a website is like a pool of information for researching and purchasing their desired products.

Many other factors make website creation a vital process, and that’s precisely what this article is all about.

Importance of Website for Business Branding:

Let’s check out some reasons why websites play a crucial role in business branding.

1. Websites enhance Digital Marketing:

Since the world is already going digital, the best way to publicize your brand is through digital marketing, and the same is possible only if you have a website.

This best digital marketing channel (website) can help you in getting more network traffic and sales. Your wish for online brand promotion for connecting with your customers or brand advertisement on multiple social media accounts to gain customers is possible only if you have a website.

You need to provide your customers a destination for making a purchase, and a website is the sole solution for the same.

Email marketing and PPC ads are other digital marketing strategies that are possible only with the presence of a website.

2. Websites Enhance Local SEO

I heard someone saying, “I sell burgers. Hence there’s no need for a website?” and I told them, Google needs to know that you sell burgers.

Research indicates that:

  • 50% of “near me” searches result in an offline visit.
  • 86% of the customers use Google Maps for local searches.

Users use search engines to know the nearby destinations of their desired products or services. With a website of your own, users can have updates on your products and services, thus increasing sales and revenues.

A good website with appropriate keywords helps in enhancing local SEO too. Ample users resort to Google to check out their best restaurants or nearby parks, which makes an online presence in the form of a website a must for your business.

3. Websites Enhance Sales:

January 2021 records 4.66 billion (59.5% of the global population) active internet users.

When you own a website, you have a chance to reach out to more than 50% of the world’s population for displaying your brand and products.

Users spend hours on the internet searching for you, and the lack of this online presence may affect your business. A website is the most significant marketing platform for your brand because it helps reach out to potential clients and helps increase sales and generate revenues.

Benefits of Increase in Sales:

  • Increase in Profits
  • Increase in Word-of-Mouth Publicity
  • Increases Trust, Referrals & Loyal Customers

4. Websites are Pivotal for Credibility & Trust:

Credibility and trust are not easy to gain, and in many businesses, it takes more than a decade to make your brand credible and gain customer trust.

Weebly’s survey indicates that 56% of the customers don’t trust a business without a website.

These factors cannot be bought but need to be gained. As far as credibility is concerned, the same can be attained by having a website since it weighs more than the loss of operational base of business.

When it comes to trust, customers check out the security infrastructure of the website.

  • Does the website start with HTTPS (hyper-text transfer protocol secure) in the address bar and have a padlock in the URL?
  • Does the website have trust seals visible on the web pages?
  • Will our sensitive details be encrypted for security?

To get positive answers to all the above questions, installing SSL certificate security on the website is a must. This will ensure the confidentiality of the in-transit communication by encrypting it.

There are types of SSL Certificates available in the market. For Single domain security, you can choose a cheap price Thawte SSL123 Certificate. In contrast, if you need subdomain security, opt for Wildcard certificates. Wildcard SSL certificate secures your root domain and multiple first-level sub-domains present on varied servers.

5. Websites Simplify the Content Marketing Process:

In this digital era, content marketing is also one of the methods for making customers trust your brand. Though social media channels persist in advertising your brand via content, having a website to share your content and products would be more effective.

Content marketing via website helps in:

  • Attracting Customers
  • Engaging Customers
  • Retaining Customers
  • Sharing Articles & Podcasts
  • Sharing Product Videos
  • Sharing Customer Feedbacks

6. A Website helps Connect with Customers:

Never halt your business at the sales junction. Go a bit ahead and offer after-sales services to your customers. Research indicates that businesses that don’t offer after-sales services miss out on customers and competitors.

Having a website helps engage customers and connect with them, be it for after-sales services, gaining product information, displaying product visuals, taking customer feedback, or fulfilling customer expectations.

This connection ultimately helps in creating loyal customers, increasing referrals, conversions, sales, and ROI.

7. Websites help in Sharing Vision and Goals of Business:

Website is the sole platform to share your company’s vision and goals, apart from the company history.

By sharing your long-term goals and your company’s plan, you are already making it clear that you are here to stay for a long time. This helps in enhancing customer trust and confidence, thus increasing the conversion bar.

You can also pen down your company achievements, product benefits, and details on new launches on your website to gain more incoming traffic and garner more customers.

Few More Factors Include:

  • Best Advertising Platform
  • 24/7 Online Presence
  • Source of Product Information
  • Helps in Visibility
  • Helps in keeping track of Competitors
  • Attracts Good Talent

Wrapping Up

The importance of a website can’t be denied. As stated above, your business brand needs a website for marketing and connecting with customers.

A social media platform can be sufficient in portraying your brand, but it’s not wise to display everything on it. You can advertise your brand on social media and connect with customers but create a website to mark your presence around the globe.

____________________________________________________________________________________________________

Some other articles you might find of interest:

Understand how you can maximize your time to grow your business:

Time Is Money And Your Most Valuable Resource. Use it Wisely to Build Your Business

Looking for effective ways to drive and increase traffic to your startup website?

SEO Traffic Guide To Boost Your Blog Rankings

Looking for effective ways to drive and increase traffic to your startup website?

3 Top Reasons Why Startups Fail and How Not to Become a Victim

Thank you for your interest in THE KICKASS ENTREPRENEUR'S GUIDE TO INVESTING. Three Simple Steps to Build Massive Wealth with your Business's Profits. Please check your email to confirm the book download. Form: 400529

There was an error submitting your subscription. Please try again.

Related Posts:

  • Implementing the Elements of Branding for a Strong Business Image
  • Effortless Digital Signage and Branding Solutions for Your Small Business
  • 8 Tips for Your First Business Website
  • Why Business ISO Compliance Is Important
  • How to Help Your Business by Auditing Your Website With a Single Tool
  • 7 Advantages of Hiring a Website Designer for your Business
Share
Tweet
Share
Meg Rivera

Previous Article
post-pandemic strategy
  • Growing Revenues

6 Ways to Adapt to The Post-COVID B2B Landscape

  • November 15, 2021
  • Meg Rivera
View Post
Next Article
two ladies talking
  • Positive State of Mind

Key Lessons About Business Communication Strategies in 2021

  • November 16, 2021
  • Meg Rivera
View Post
You May Also Like
a lady in front of a computer
View Post
  • Marketing

13 Tips for Realtors to Find the Best CRM Software

  • May 3, 2022
  • Rene
Get Paid to Advertise on Your Car
View Post
  • Create Wealth (Investing)
  • Marketing

The Essential Guide on How You Can Get Paid to Advertise on Your Car

  • May 2, 2022
  • Vaughn Torralba
a lady filming herself
View Post
  • Marketing

The Best 7 YouTube Channels for Entrepreneurs

  • April 27, 2022
  • Rene
advertising signage
View Post
  • Marketing

How a Startup Can Hit the Ground Running With Its Advertising Endeavors

  • April 27, 2022
  • Rene
business plan
View Post
  • Marketing

Best Tactics: How to Organize Photography Business Plan Step By Step Guide

  • April 27, 2022
  • Rene
tok upgrade
View Post
  • Marketing

Best TikTok Tools to Improve Your Marketing

  • April 27, 2022
  • Rene
a device beside a sheet of paper
View Post
  • Marketing

Why Sales Data Intelligence is the Best Co-Worker You Can Have

  • April 22, 2022
  • Rene
a group of associates checking on the laptop
View Post
  • Marketing

How to Set Your Company Apart Through Visual Brand Language

  • April 20, 2022
  • Rene

Join 6,472 Entrepreneurs That Get My Business Building and Wealth Creation Posts by Email

I can teach you how to build a successful, profitable business, and turn that into millions in personal wealth.

Thank you for your interest in THE KICKASS ENTREPRENEUR'S GUIDE TO INVESTING. Three Simple Steps to Build Massive Wealth with your Business's Profits. Please check your email to confirm the book download. Form: 400529

There was an error submitting your subscription. Please try again.

We won’t send you spam. Unsubscribe at any time.

Recent Posts
  • 1
    Vue.Js Vs React: What Business Owners Should Choose for Their Apps
    • May 19, 2022
  • man doing lecture 2
    10 Different Ways to Acknowledge, Celebrate, and Reward Your Staff
    • May 19, 2022
  • backlinks 3
    Did Toxic Backlinks Sink Your Website? 5 Ways on How to Recover
    • May 19, 2022
  • girl writing content 4
    The Secret App Tools to Writing Content Well: How to Choose the Best One for You
    • May 19, 2022
  • Best-online-stock-broker 5
    5 Best Brokers For Penny Stocks with Great Track Record
    • May 18, 2022
Featured Posts
  • how to become wealthy
    The Entrepreneur’s Secret to How to Become Wealthy and Build a Personal Fortune
  • Most Profitable Small Businesses
    27 of the Most Profitable Small Businesses to Open in 2022
  • Become a Decamillionaire
    How to Become a Decamillionaire, Grow your Net Worth to $10 Million, and Join the 1% Club
Categories
  • All Blogs (849)
  • Canadian Financial Products (4)
  • Create Wealth (Investing) (106)
  • Entrepreneur Interviews (21)
  • Featured Post for Main Menu (4)
  • Featured Top Posts (23)
  • Financial and Investment Calculators and Economic Data (81)
  • Fitness (1)
  • Growing Profits (60)
  • Growing Revenues (98)
  • Growing Revenues (63)
  • Marketing (77)
  • Millionaire and Business owner interviews (2)
  • Positive State of Mind (64)
  • Real Estate Investing (13)
  • Retirement (13)
  • Reviews (12)
  • Sales (14)
  • Sell Me This Pen (7)
  • Selling your Business (13)
  • Startup Ideas (6)
  • Technology (8)
  • Top Products (4)
  • Uncategorized (44)
Follow us
Author
Jeff Wiener
Jeff sold his company to private equity in 2017 and is now semi-retired. Jeff spends time…

    CHECK OUT MY BLOG, AND SUBSCRIBE

    about
    The Kickass Entrepreneur

    Expand Your Business, Improve Profits, Create Wealth

    Expand your business, improve your profits, and create wealth. Each one of the three can be elusive goals. Follow the right steps, and you, too, can create financial independence. It is possible … you just have to take the right steps.
    NAVIGATION
    • About
    • Blog
      • All Blogs
      • Create Wealth (Investing)
      • Entrepreneur Interviews
      • Featured Top Posts
      • Growing Profits
      • Growing Revenues
      • Marketing
      • Positive State of Mind
      • Real Estate Investing
      • Retirement
      • Sales
      • Selling your Business
    • Book
    • Courses
    • Podcast
    • Resources
    • Contact
    TAGS
    apartment BATNA Business business failure business growth business sale Capitalization Rate CAP Rate cash cash flow Creating Wealth Discipline entrepreneur entrepreneurship excel Featured goal setting Growing Business investing investment real estate M&A marketing Marketing KPIs Mergers and Acquisitions | M&A | Entrepreneur Blog Millionaire millionaire next door mistakes MUR Negotiation Peter Principle Profit profitability real estate retirement revenue Revenues sales sales management Semi-Retirement Blog | Entrepreneur Blog | Small Business Blog small business Stagnant stocks success Thomas Stanley wealth
    RECENT ARTICLES
    • man doing lecture
      10 Different Ways to Acknowledge, Celebrate, and Reward Your Staff
      • May 19, 2022
      • No comments
    • online teaching
      How To Make Money With Online Courses: Learn From The Billionaire Way
      • May 18, 2022
      • No comments
    • cyrptocurrency
      How Investing From Home Is Made Easier Using ASIC Miners From CoinMining Direct
      • May 18, 2022
      • No comments
    • sofa
      10 Cheap Renovations That Can Add Value to Your Property
      • May 16, 2022
    • keys
      Understanding the Different Types of Investment Properties
      • May 13, 2022
    • cryptocurrency
      How Investing From Home Is Made Easier Using ASIC Miners From CoinMining Direct
      • May 13, 2022
    The Kickass Entrepreneur
    • Coaching
    • Book
    • Blog
    • Contact
    • Privacy Policy
    • Terms
    • Disclaimer
    • Facebook
    • LinkedIn

    Input your search keywords and press Enter.