iGaming is one of the most lucrative industries for setting up a business. Everyone who enters the competition aims for the top places on the first page of Google search (or any other search engine). Considering the number of new game providers, and the limited number of search results for the first page, the competition is fierce, and only the strongest survive and get their place under the sun.
One of the proven ways to gain organic traffic and reach to the top of search queries is a link building strategy. Its implementation is based on high-quality content, and inbound/outbound links, which all create a trustful profile for an iGaming website.
What is a link building strategy for iGaming websites?
The link building for iGaming sites process is a succession of actions used to boost the iGaming platform visibility. Its execution takes time, proper planning, and a high level of expertise.
The link building process is key to opening the casino website’s potential, as it provides:
- Enhanced visibility – a substantial number of backlinks leading to your website improves the chances of your site being discovered by potential users. Given the number of gaming options today, the visibility of your iGaming source is vital for discovering your clients
- Increased ranking – the number and quality of backlinks are still decisive factors for Google and other search engines when defining the iGaming website ranking. However, while quality is a “must’, quantity should be balanced, otherwise, it will be taken as spamming.
- Improved credibility – when trustworthy websites place the backlinks to your iGaming website, you are given trustful points by algorithms and by users as well.
- More traffic – properly conducted casino link building optimization drives more traffic to your iGaming website and brings more people who are interested in gambling services.
What are the iGaming link building strategies?
Among the most influential and successful techniques for link building are:
1. Guest posting
The main idea is in creating high-quality content with backlinks to an iGaming platform and posting it on the popular iGaming blogs and webmasters. The readers of the accepting website will follow the link and use your service if it looks good enough for them.
Guest blogging also works great for establishing brand awareness, as you are the one who comes up with the storyline for the article.
2. Niche edits
Another efficient solution for posting backlinks. However, it follows a shorter way than guest posting. Instead of writing the whole new content from scratch, the backlinks are inserted into existing articles, with a few changes, to make it look natural. Niche edits are best used instead of broken links, which offers value to the accepting site as well, as they get the content refreshed and updated.
3. Social Media Promotion
Social media were initiated as a communication tool, yet now, it is one of the most effective tools to promote goods and services, including iGaming platforms. Apart from making the users aware of all the changes and updates the iGaming platform offers, social media platforms help to maintain a stable connection with them and keep them engaged.
4. Competitor’s content
Apart from developing your own strategy of growth, you need to keep tabs on what the competitors offer, the type of links they post, and the content they add. The competitor’s backlinks are best analyzed with the help of SEO tools, such as SEMRush and Ahrefs.
5. Usability of your content
Your website should look like the one to share, thus, everything that is presented must be user-oriented and informative. It is highly recommended to check the user’s feedback, as it can be quite useful for important changes.
How to measure the progress of the iGaming Link Building strategy?
Apart from implementing the link building strategy, it is important to come up with ways to measure its success. As with everything in the business sphere – figures are decisive.
1. Traffic
The link-building strategy follows its goals if there is a significant improvement in traffic from the backlinks. Obviously, it takes time, however, the first changes will be visible within a month.
2. Ranking
If the iGaming platform reached a higher ranking, it is a clear sign that the backlinking strategy is working.
3. Number of conversions
A high number of conversions is a clear sign that the back-linking strategy is working properly and reaches the right target audience.
It is worth creating the visual “before” and “after” and regularly checking up on the dynamics. If some indicators don’t change, it is worth reviewing the whole strategy.
How to choose websites for iGaming link building?
- Topic relevance – a vital aspect of link building strategy. The accepting website needs to be relevant to the niche you are promoting. Only when they are directly linked, it will be taken as a valid ranking signal for the search algorithms.
- Domain authority – a ranking score used by any search engine. It scores from 0 to 100, with a higher number showing a higher probability to appear of the search result page.
- Content Quality – the quality is not measured but analyzed. Scan the website and the content they provide. Constant intrusive ads, poor grammar, tech errors, spammy links, and keyword flooding are the red flags, which show that the resource is the one to avoid.
The bottom line
Link building is a proven way to establish the iGaming website visibility and authority in the online network of casinos. Given the fact that the number of iGaming platforms grows exponentially day by day, the implementation of such a strategy is just a matter of survival in the ongoing competition.
Link building can be executed by in-house means, if you hire the whole team of workers, or you can delegate it to a link building agency with a high level of expertise, which is a more sensible decision considering the quality of work and the investments of time and money.
