The Kickass Entrepreneur
  • About
  • Blog
    • All Blogs
    • Create Wealth (Investing)
    • Entrepreneur Interviews
    • Featured Top Posts
    • Growing Profits
    • Growing Revenues
    • Marketing
    • Positive State of Mind
    • Real Estate Investing
    • Retirement
    • Sales
    • Selling your Business
  • Book
  • Courses
  • Podcast
  • Resources
  • Contact
The Kickass Entrepreneur
Subscribe
The Kickass Entrepreneur
  • About
  • Blog
    • All Blogs
    • Create Wealth (Investing)
    • Entrepreneur Interviews
    • Featured Top Posts
    • Growing Profits
    • Growing Revenues
    • Marketing
    • Positive State of Mind
    • Real Estate Investing
    • Retirement
    • Sales
    • Selling your Business
  • Book
  • Courses
  • Podcast
  • Resources
  • Contact
  • Marketing

How to Run Google Ads and Get a Great ROI

  • April 27, 2021
  • 3.6K views
  • 3 minute read
  • Meg Rivera
laptop join us online
Share
Tweet
Share

Every advertiser or business wants to be able to increase their conversions using Google ads.

How to Run Google Ads and Get a Great ROI

Google ads are the number one way to advertise your business because Google has the greatest number of users worldwide.

On one platform, you can access audiences from across the globe, but what is the best way to run your Google ad?

Managing your Google ads budget

Every ad campaign needs a budget. This will keep you on track financially and ensure your ads are formatted in a way to get the maximum amount of revenue.

A Google ads budget needs a paced schedule and total management of clients to ensure that overspending does not occur. This will make your clients trust you and save your bank account.

Determine which ad campaign is better

This will take some tracking and testing. You can set up two ads and let them run for a certain amount of time. Then track them and see which one made more profit and if it was worth the cost.

Then change your budget accordingly. If you are seeing a large return, you can increase the budget to make your ad even better.

If the ad is not doing well, do not throw more money at it. Try a different ad look instead.

Adjust your settings

Google ads were built to be very business and financially friendly. This is part of the reason why you can pause an ad or campaign that is not doing well.

If you notice an ad is doing extremely well, you can change the settings to have it appear more and take the maximum control of your ad account.

Measure your ROI

This means measuring the actions that customers are taking. They will depend on your business. It can be any kind of conversion such as a sign-up, purchase, or video view.

Notice how not all conversions lead to money, but they do lead to people learning about your brand and investing their time in it.

Google ads have a conversion tracking tool app that can help you do this easily. It also allows you to track keywords and how successful they have been or not been.

Make sure to track the cost of each conversion as well.

Increase traffic to your website

A large ROI includes getting visitors to your website. This will take continual supervision of your keywords and search terms.

The best way to do this to categorize your ads towards certain themes or people. Some people think that having highly specific ads is not as good as having general ads. It is usually the opposite.

Having a highly targeted ad will be more appealing to a smaller group of people, but this group of people will be much more likely to click on your website and make a purchase.

Make use of all tools

Google has several ROI tools and analytic data tracking apps. Most are free to use with membership. These tools let you review your ads. Sometimes you may be surprised about which ads perform better than others.

Most advertisers review this data on a weekly basis. The best way to improve your ROI is to measure the conversions.

Then you can decide if your costs are worth the profits. Don’t take too long to review your conversions though. Problems caught early can usually be fixed early with less wasted time and less money spent for nothing.

Thank you for your interest in THE KICKASS ENTREPRENEUR'S GUIDE TO INVESTING. Three Simple Steps to Build Massive Wealth with your Business's Profits. Please check your email to confirm the book download. Form: 400529

There was an error submitting your subscription. Please try again.

Related Posts:

  • What You Need to Know About Removing Yourself From Google
  • How to Use Google Ads to Grow Your Business
  • Using Google Maps Marketing for Your Small Business
  • 5 Ways to Maximize Google Calendar for Business
  • Using Google Sheet Functions: The Backbone to A Productive Business
  • Reach Google's First Page: SEO Tips to Boost Your Rankings
Share
Tweet
Share
Meg Rivera

Previous Article
bitcoin
  • Create Wealth (Investing)
  • Entrepreneur Interviews

How to Accept Bitcoin Payments for Your eCommerce Store

  • April 26, 2021
  • Meg Rivera
View Post
Next Article
Modern devices
  • Reviews

Business Phone Systems: Why Do You Need Them?

  • April 27, 2021
  • Meg Rivera
View Post
You May Also Like
ipad
View Post
  • Marketing

Leveraging The Power Of Social Media For Successful Healthcare Marketing

  • September 19, 2023
  • Meg Rivera
buy followers on instagram
View Post
  • Marketing

Simple Guide on How to Buy Followers on Instagram

  • September 13, 2023
  • Meg Rivera
marketing strategy
View Post
  • Marketing
  • Technology

Top 9 SEO Mistakes That Will Ruin Your Business Ranking

  • September 12, 2023
  • Meg Rivera
market strategy
View Post
  • Marketing

Underrated Marketing Strategies Startups Often Overlook

  • September 8, 2023
  • Frances
shoes
View Post
  • Marketing

How to Photograph Shoes: The Ultimate Guide For Ecommerce

  • August 23, 2023
  • Meg Rivera
customer support
View Post
  • Marketing

Want More UGC? Here Are Our Tips

  • August 23, 2023
  • Meg Rivera
digital marketing strategy
View Post
  • Marketing

How Audience Segmentation Enhances Your Inbound Marketing Efforts

  • August 2, 2023
  • Meg Rivera
meeting
View Post
  • Marketing

Staying Ahead of the Game: Incorporating TCPA Consent into Your Marketing Strategy

  • July 25, 2023
  • Meg Rivera

Join 6,472 Entrepreneurs That Get My Business Building and Wealth Creation Posts by Email

I can teach you how to build a successful, profitable business, and turn that into millions in personal wealth.

Thank you for your interest in THE KICKASS ENTREPRENEUR'S GUIDE TO INVESTING. Three Simple Steps to Build Massive Wealth with your Business's Profits. Please check your email to confirm the book download. Form: 400529

There was an error submitting your subscription. Please try again.

We won’t send you spam. Unsubscribe at any time.

Recent Posts
  • Real estate broker agent presenting and consult to customer to d 1
    The Return on Investment (ROI) of Mortgage CRM Investments
    • September 20, 2023
  • man touching a woman's shoulder 2
    Addressing Emotional Distress from Sexual Harassment in San Diego: A Legal Perspective
    • September 20, 2023
  • Teach College Students About Money 3
    Crafting an Impressive College Application Essay: Your Path to Admissions Success
    • September 20, 2023
  • writing 4
    8 Essential Steps for Impeccable Essay Proofreading and Editing
    • September 20, 2023
  • ROI, Return on investment, Business and financial concept 5
    Elevating ROI: Advanced Tactics For Funnel Efficiency
    • September 19, 2023
Featured Posts
  • Become a Decamillionaire
    How to Become a Decamillionaire, Grow your Net Worth to $10 Million, and Join the 1% Club
  • how to become wealthy
    The Entrepreneur’s Secret to How to Become Wealthy and Build a Personal Fortune
  • Most Profitable Small Businesses
    27 of the Most Profitable Small Businesses to Open in 2023
Categories
  • All Blogs (1,077)
  • Business (408)
  • Canadian Financial Products (4)
  • Create Wealth (Investing) (134)
  • Entrepreneur Interviews (27)
  • Featured Post for Main Menu (4)
  • Featured Top Posts (23)
  • Finance (110)
  • Financial and Investment Calculators and Economic Data (118)
  • Fitness (9)
  • Growing Profits (72)
  • Growing Revenues (115)
  • Growing Revenues (71)
  • Marketing (160)
  • Millionaire and Business owner interviews (3)
  • Positive State of Mind (69)
  • Real Estate Investing (17)
  • Retirement (13)
  • Reviews (13)
  • Sales (16)
  • Sell Me This Pen (8)
  • Selling your Business (13)
  • Starting a Business (1)
  • Startup Ideas (18)
  • Technology (194)
  • Top Products (4)
  • Uncategorized (62)
Follow us
Author
Jeff Wiener
Jeff sold his company to private equity in 2017 and is now semi-retired. Jeff spends time…

    CHECK OUT MY BLOG, AND SUBSCRIBE

    about
    The Kickass Entrepreneur

    Expand Your Business, Improve Profits, Create Wealth

    Expand your business, improve your profits, and create wealth. Each one of the three can be elusive goals. Follow the right steps, and you, too, can create financial independence. It is possible … you just have to take the right steps.
    NAVIGATION
    • About
    • Blog
      • All Blogs
      • Create Wealth (Investing)
      • Entrepreneur Interviews
      • Featured Top Posts
      • Growing Profits
      • Growing Revenues
      • Marketing
      • Positive State of Mind
      • Real Estate Investing
      • Retirement
      • Sales
      • Selling your Business
    • Book
    • Courses
    • Podcast
    • Resources
    • Contact
    TAGS
    apartment BATNA Business business failure business growth business sale Capitalization Rate CAP Rate cash cash flow Creating Wealth Discipline entrepreneur entrepreneurship excel extra cash Featured goal setting Growing Business investing investment real estate M&A marketing Marketing KPIs Mergers and Acquisitions | M&A | Entrepreneur Blog Millionaire millionaire next door mistakes MUR Peter Principle Profit profitability real estate retirement revenue Revenues sales sales management Semi-Retirement Blog | Entrepreneur Blog | Small Business Blog small business Stagnant stocks success Thomas Stanley wealth
    RECENT ARTICLES
    • horse jockey
      Top 5 Most Successful Horse Racing Jockeys Ever
      • September 8, 2023
    • man and papers
      Active vs. Passive Investing: Which Is Right for You?
      • August 8, 2023
    • seoul
      How Seoul Internships Shape Your Professional Journey
      • July 24, 2023
    • casino
      Empower Yourself With These 5 Lifelong Skills For Success In Casino Business
      • June 23, 2023
    • Real Estate Brokerage
      Factors That Affect Real Estate Commission Rates
      • June 21, 2023
    • Digital online marketing commerce sale concept. Woman using tablet payments online shopping and icon customer network connection on hologram virtual screen, m-banking and omni channel.
      A Savvy Shopper’s Guide to Purchasing Power Tools Online
      • May 23, 2023
    The Kickass Entrepreneur
    • Coaching
    • Book
    • Blog
    • Contact
    • Privacy Policy
    • Terms
    • Disclaimer
    • Facebook
    • LinkedIn

    Input your search keywords and press Enter.