Every advertiser or business wants to be able to increase their conversions using Google ads.
How to Run Google Ads and Get a Great ROI
Google ads are the number one way to advertise your business because Google has the greatest number of users worldwide.
On one platform, you can access audiences from across the globe, but what is the best way to run your Google ad?
Managing your Google ads budget
Every ad campaign needs a budget. This will keep you on track financially and ensure your ads are formatted in a way to get the maximum amount of revenue.
A Google ads budget needs a paced schedule and total management of clients to ensure that overspending does not occur. This will make your clients trust you and save your bank account.
Determine which ad campaign is better
This will take some tracking and testing. You can set up two ads and let them run for a certain amount of time. Then track them and see which one made more profit and if it was worth the cost.
Then change your budget accordingly. If you are seeing a large return, you can increase the budget to make your ad even better.
If the ad is not doing well, do not throw more money at it. Try a different ad look instead.
Adjust your settings
Google ads were built to be very business and financially friendly. This is part of the reason why you can pause an ad or campaign that is not doing well.
If you notice an ad is doing extremely well, you can change the settings to have it appear more and take the maximum control of your ad account.
Measure your ROI
This means measuring the actions that customers are taking. They will depend on your business. It can be any kind of conversion such as a sign-up, purchase, or video view.
Notice how not all conversions lead to money, but they do lead to people learning about your brand and investing their time in it.
Google ads have a conversion tracking tool app that can help you do this easily. It also allows you to track keywords and how successful they have been or not been.
Make sure to track the cost of each conversion as well.
Increase traffic to your website
A large ROI includes getting visitors to your website. This will take continual supervision of your keywords and search terms.
The best way to do this to categorize your ads towards certain themes or people. Some people think that having highly specific ads is not as good as having general ads. It is usually the opposite.
Having a highly targeted ad will be more appealing to a smaller group of people, but this group of people will be much more likely to click on your website and make a purchase.
Make use of all tools
Google has several ROI tools and analytic data tracking apps. Most are free to use with membership. These tools let you review your ads. Sometimes you may be surprised about which ads perform better than others.
Most advertisers review this data on a weekly basis. The best way to improve your ROI is to measure the conversions.
Then you can decide if your costs are worth the profits. Don’t take too long to review your conversions though. Problems caught early can usually be fixed early with less wasted time and less money spent for nothing.
