If you’re looking to put on a tech conference that will have people talking, you need to go beyond the basics.
Sure, you’ll need a great venue, awesome speakers, and plenty of networking opportunities, but there are other things you can do to make your conference stand out from the rest. Here are some tips for putting on a tech conference that will wow your guests!
Whether you’ve been running tech conferences for a while, or if this is your first foray into the tech events world, you’ll want to run the best conference possible. Tech is big business, and there is plenty of competition in this field.
Whether you’re looking to inspire your employees, your B2B clients, or reach consumers directly, there are some things you need to do well in order to stand out from the crowd.
Here are some ideas on how to run a tech conference with a little bit of a wow factor.
Ensure There Is Lots Of Technology To Test And Try
Your conference should have the latest and greatest in tech for people to test out. This way, they can get a feel for what’s new in the industry and see how it can be applied to their own lives or businesses.
Give them a reason to come to your conference instead of just staying home and reading about the latest trends online. If you rely on talking about tech only, rather than showing people and demonstrating relevant technologies, you definitely won’t gain the same level of buy-in from your target audience. So make sure your conference is a tech spectacle to draw your people in.
Invest In Great Speakers
Your speakers are the face of your conference, so you want to make sure they’re knowledgeable and engaging. They should also be passionate about their topic so that they can really capture the attention of your audience.
Technology touches so many parts of life, meaning you have a lot of options for finding speakers who could talk about a specific part of tech, from a cybersecurity speaker to a sports person who has used tech to revolutionize the way they train. If you can get some big names in tech to speak at your conference, even better!
This will show that you’re serious about putting on a top-notch event. You can also tap into the channels of these big-name speakers, and ask them to promote the event through their social media channels, website, and e-newsletter.
Use Technology To Enhance The Conference Experience
As well as having plenty of technology people can test out and get hands-on with, there’s no better way to show off the latest and greatest in tech than by using it to enhance your conference experience.
You can use apps to help people connect with each other, AI chatbots to answer attendees’ questions, and even VR or AR to give people a taste of what’s to come in the world of tech. Whatever you do, make sure you’re using technology in a way that will make your conference more efficient and enjoyable for everyone involved.
You could also offer incentives for using the app, such as a free coffee once someone engages with some of the content on the app. This can be a great way to bring together the real world with the virtual world.
Use The Conference To Launch Something New
If you really want to make a splash, use your conference as a launchpad for something new. This could be a new product, service, or even just an initiative or campaign you’re starting up.
By using the conference to launch something new, you’ll create a buzz that will last long after the event is over. Plus, people will be more likely to remember your conference if they’re the first to hear about something exciting.
Make sure you have a solid plan in place for how you’re going to launch whatever it is you’re launching, and make sure all the details are ironed out before the big day.
Have Pop Up Food and Drink Stands
Conferences always go so much better when there is great food and drink available. If you want to really wow your attendees, have some pop-up food and drink stands around the conference center.
This way, people can grab a bite to eat or a drink without having to leave the event. Plus, it’s a great way to support local businesses. Make sure you have a variety of options available so that everyone can find something they like, and don’t forget to cater to any allergies or dietary requirements.
Get in some local food trucks serving highly rated food, and make sure there are plenty of healthy options too. A juice bar and a buddha bowl stand will help people feel refreshed through their food choices.
Have A Plan B
Even with the best-laid plans, things can sometimes go wrong. That’s why it’s always a good idea to have a plan B in place, just in case. This could be anything from having an alternate venue lined up in case of bad weather, to have a backup speaker in case your first choice cancels at the last minute.
By having a plan B, you can rest assured that your conference will still go ahead, even if things don’t go exactly to plan.
By following these tips, you’ll be well on your way to putting on a tech conference that will have people talking long after it’s over!