Trade shows and business expos are the perfect way to capture your target audience. Displaying goods and services in front of others allows you to connect to similar businesses and speak to like-minded people. Often, such events offer an opportunity to present workshops and exhibits, helping you show the personality behind your brand.
With trade shows comes competition. However, this is not a bad thing. You can learn, grow, and enhance your business by looking at others and seeing what they’re doing well and what you’d do differently. Therefore, taking the time to prepare for your trade show is essential to its success. So, here at three great ways to rise above the competition at your next business expo.
Grab the attention of passers-by and create a display that’ll stun. A well-constructed display is your business’s first impression – so you want to make it good. Catching the eye of your audience is the hardest part and once they visit your stall you can sell, sell, sell!
Firstly, make a banner that represents your brand. Feel free to go bold as this is your chance to stand out from the crowd.
Secondly, organize your table well – no one likes a messy display! Ensure you keep it tidy as this allows your audience to easily explore all that you have on offer.
Finally, work with your branding. If you have set colors within your branding, use them in your display and help establish your brand identity. Doing this will help cement who you are as a business to potential customers.
Yes, a free pen and a mouse mat are useful for some, but let’s be strategic about our freebies. Everyone else at the trade show will be doing the same thing, so it’s good to stand out from the crowd.
Why not design a booklet for your customers? In it, you could include your brand’s history plus the service and products you offer. This way, your customers leave with something to help them retain all the information learned at the trade show.
Let’s face it, who doesn’t love a prize giveaway? Offering your customers the chance to win a great prize will drive people to visit your stall. What’s more, the prize could be related to your business. For example, a free trial or product would give them a taste of what your business has to offer.
Also, signing up candidates for the prize draw provides you with a healthy database of potential customers – win-win!