It’s beginning to feel a lot like Christmas. You may have seen it in some stores – the early season merchandising, advertising puddings, lollies, and gifts.
While it might seem easy for these large businesses to capitalize on the festive season, did you know that there’s still time for your business to get the most out of the holiday season without the early stands?
Let’s explore some of the tips and tricks that businesses can use to get as much revenue as they can handle during the festive season.
Display Your Top Sellers – Make Them Accessible
While acquiring your products via Christmas wholesale suppliers in Australia can be remarkably straightforward, it’s important to consider merchandising displays and stands to make your seasonal products as visible as possible.
Having a separate stand at the front of the store can promote your seasonal products and make them accessible to customers. This can be particularly handy for items that need to be cleared out prior to Christmas, such as cards and advent calendars.
Don’t be afraid to have many displays around to promote your top-selling items – every little bit helps during the Christmas season, and sometimes that big display of cake may tip your customers over the edge.
Have A Discounting Strategy To Maximise Revenue
With so many holidays falling during the festive season, it’s important to have an appropriate discounting strategy in place to maximize revenue during the holiday season.
It’s essential to plan the right discounts, for the right products, at the right time – after all, if you’re running out of TVs but can’t move the CDs, perhaps the wrong things are being discounted.
Don’t be afraid to be flexible with your sales. With customers expected to return to last-minute Christmas shopping, discounting the right products remains an essential part of improving sales.
Consider A Competition To Draw In New Customers
One of the many seasonal events that fall during Christmas, the 12 Days of Christmas presents an opportunity for businesses to try out a holiday promotion with a seasonal twist.
While the old song calls for a whopping 364 gifts to be provided over the course of twelve days, separating the promotion into individual days provides twelve separate opportunities to promote your products to the community.
Interestingly enough, you don’t specifically have to run a competition during the holiday season. As an alternative, a sales promotion in a similar being can be run to attract customers. Even without competition, twelve days of deals is a great way to offer a limited-time sale to maximize your sales revenue.
Stay Open For Longer – Take Advantage Of The Seasonal Rush
With so many customers trying to get their shopping in at once, it’s important that businesses provide flexible options for their customers. Gone are the days of the traditional nine to five, Monday to Friday working week – with late night, and even in some cases, overnight shopping offered in the lead up to Christmas.
If possible, provide as much flexibility as possible for your customers – offering a mix of extended hours, as well as pre-ordering, and local delivery can be a great way to promote your store to customers from the comfort of their couch.
Don’t Be Afraid To Give Things A Go
Christmas shopping, while busy, can be a great time to give new things a go. While the old strategies for bringing in customers are tried and tested, experimenting with new ideas can potentially be a boon for the business.
By innovating during the Christmas period, you can take the opportunity to lead the market with a new idea. For example, in recent years, opening up avenues such as online shopping and curbside collection have provided crucial sales support in periods where in-person shopping was restricted.
As the Christmas shopping season returns to a pre-pandemic environment, it’ll be fascinating to see if the benefits of click-and-collect shopping remain available for customers and if they’ll benefit businesses going forward.
All in all, the festive season can be a complicated time for a business. Don’t be afraid to experiment and give new things a go – after all, who knows where a new promotion during the holidays will take you.
