Video production is more important than ever for marketing in 2024. It’s a great way to showcase your brand and connect with your target audience on a deeper level. While it may seem daunting, it doesn’t have to be! You can produce entertaining and informative videos with a bit of planning and creativity.
However, if you don’t have the expertise and equipment to create a highly impactful video, consider hiring a video production company to create video content that shows your brand in the best possible light.
Video Production Tips
Before we explore how you can have fun with brand video production, we’ve outlined a few things you need to do to create a highly impactful video.
Define your goal
Before you start filming, it’s essential to have a clear idea of what you want your video to achieve. For example, do you want to increase brand awareness and recall? Drive traffic to your website? Boost sales of particular products? Once you know your goal, you can create a video that speaks directly to your target audience.
Keep it short
Video viewers have short attention spans, so keeping video content as clear and concise as possible is vital! Aim for between one to two minutes—anything longer will likely lose their interest. One study found that the average human sustained attention span is 60 seconds, so make each second count! Get straight to the point and make sure each scene serves a clear purpose.
Be human
People crave connection and authenticity from brands they support. So don’t be afraid to show some personality in your videos! It’ll make them far more engaging.
Provide value
Your interactive video should offer something of value to the viewer, whether it’s entertaining or educational content. If it doesn’t provide any value to them, they’re likely to move on to something else.
4 Types of Video Content to Create
There are all sorts of different types of videos you can make for your brand. For example, you can create an engaging product demo, a casual interview, a handy how-to guide, interactive videos that pique viewers’ interest, or even just a fun little brand video for your website explaining who you are. Of course, you can also mix and match these different types of videos to create something unique and fun that will appeal to your audience and make them aware of your branding. Here are four video types that will engage your audience:
1. Informative product demos
Product demos are a great way to show off your product in action and give potential customers a sense of what it’s like to use it. This is especially important if you’re selling something new or innovative that consumers might not be familiar with.
2. Casual interviews
Interviews are another type of video content that can be really powerful. They provide a personal touch that can help build trust with your audience, especially if they’re done in a casual way.
3. Handy how-to videos
How-to guides are an excellent way to position yourself as an expert in your field and show viewers how your product or service can help them solve a problem. But they don’t have to be boring! Use eye-catching visuals to hold viewer attention, and don’t be afraid to incorporate emotional storytelling into the video to really drive your brand’s message home.
4. Interactive videos
While traditional video production focuses on providing a one-way flow of information, interactive video engages the viewer and encourages two-way communication by adding elements like clickable links, forms, and other interactive elements that make the video highly engaging.
Interactive videos are perfect for brands that want to create a more personal connection with their audience—they allow viewers to learn more about your product or service in a fun and engaging way.
Utilizing Video Content on Social Media
Find social media platforms that work well for your business. For B2B brands, LinkedIn is a great platform for sharing video content. If you’re B2C, Instagram is an absolute must, especially now that Reels dominate the platform.
But before you create a video, think carefully about what kind of content will perform well on each social media platform. For example, a how-to video might do well on YouTube but might not get much traction on LinkedIn. So play around with different types of content and see what works best for each platform—you might be surprised at the results!
Final Thoughts
In 2024, it’s important for brands not to be afraid to get creative with video production. Those who don’t utilise it to its full potential risk falling behind video-savvy competitors. With more video editing platforms available than ever, there is almost limitless potential when it comes to creating unique videos to promote your brand, whether you’re B2B or B2C.
However, if you’re not able to create high-quality video content in-house, don’t fret. Hiring a video production company to do it for you will give you excellent results!
