If you’re considering selling jewelry online, there are several things you need to think about before you begin your venture. That is if you want your business to be successful.
Get the ball rolling by checking out the following helpful field guide.
Determine Your Target Audience So That You Can Create the Right Kinds of Jewelry
One of the first things you should do is identify your target audience.
Will you sell to customers who want affordable jewelry? Will you sell to customers who want high-end luxury jewelry? Will you target an audience that buys handmade jewelry?
By answering such questions, you can create the right kind of jewelry items and know you have an audience waiting to buy.
For instance, you could make fine jewelry, which refers to jewelry made of precious metals like gold, silver, and platinum, and which can also include gemstones like lab-grown diamonds, emeralds, and sapphires, or you could make more affordable jewelry by using materials like brass-coated gold, plastic or wood.
Decide How to Manufacture the Jewelry and Work Out Your Costs
You’ll need to work out all of your costs before you set up your online jewelry business.
Therefore, once you have determined your target audience and the type of jewelry you intend to sell, you need to decide how it will be manufactured.
If you are going to make the jewelry yourself, you’ll need to purchase jewelry-making tools. Alternatively, you could outsource the manufacturing. Either way, know what the costs will be for your selected manufacturing option.
You will need to look at all of your other costs too, such as the expense involved with setting up an online store and website, storage costs, shipping costs, and marketing expenses.
Write a Business Plan
Once you have worked out your costs, it’s time to write a business plan.
Every successful business starts with a business plan, so don’t overlook this important step.
In addition to your costs, your plan should contain things like your business structure, your financial projections, and your marketing strategies.
Create Your Brand
You could sell the best jewelry in the world but unless you come up with a great brand name and branding strategy, your business won’t be as successful as it could be.
Choose a business name and a brand design that matches your company ethos, the types of products you sell, and your target audience.
Once you have come up with your branding or hired a professional to help create your brand, make sure you use your branding consistently in all of your online content and marketing activities.
Build a Website with All the Right Features
You may want to sell your jewelry through established eCommerce platforms, but you also have the option to sell directly through your own website.
Every successful business has a website that is optimized for SEO and uses UX and UI design approaches to ensure visitors are engaged with the content, find the site easily navigable, follow calls-to-action, and make purchases.
So, spend time getting all of the details of your website right before you launch your business.
Features that you should definitely have include integrations with social media platforms, mobile optimization, high-quality visual and written content, and one-click checkout.
But there are plenty of other features you could include, such as advanced payment options and live chat for instantaneous customer support.
Market Your Business
During the business plan writing stage, you will have come up with marketing strategies. When it’s time to go live with your jewelry business, you need to ensure you put those marketing strategies into action.
Building followers on your social media platform is a great way to begin. And upon launch, you might like to give your followers access to promotional codes to get discounts. That will help you to get some early sales and spread the word about your jewelry collection.
You can also do marketing activities like placing paid ads online, writing blog posts that utilize SEO, partnering with influencers, and getting your jewelry collection featured in relevant magazines and on websites.
