The Kickass Entrepreneur
  • About
  • Blog
    • All Blogs
    • Create Wealth (Investing)
    • Entrepreneur Interviews
    • Featured Top Posts
    • Growing Profits
    • Growing Revenues
    • Marketing
    • Positive State of Mind
    • Real Estate Investing
    • Retirement
    • Sales
    • Selling your Business
  • Book
  • Courses
  • Podcast
  • Resources
  • Contact
The Kickass Entrepreneur
Subscribe
The Kickass Entrepreneur
  • About
  • Blog
    • All Blogs
    • Create Wealth (Investing)
    • Entrepreneur Interviews
    • Featured Top Posts
    • Growing Profits
    • Growing Revenues
    • Marketing
    • Positive State of Mind
    • Real Estate Investing
    • Retirement
    • Sales
    • Selling your Business
  • Book
  • Courses
  • Podcast
  • Resources
  • Contact
  • Marketing

How to Use Google Ads to Grow Your Business

  • November 1, 2021
  • 2.2K views
  • 5 minute read
  • Rene
electronic gadgets
Share
Tweet
Share

Running a business these days is no joke. The competition is cutthroat, and if you have to survive, you need to have nerves of steel. Companies around the globe spend a lot of money on advertisements, both traditional as well as digital.

Many big companies like Amazon, Apple, Tesla have an endless marketing budget, and competing with them at any level is near impossible. The race to reach Google’s first page of search results has tough competition.

Services like SEO, which increase the website’s organic reach, are a good option, but they can take months or years. That is where pay-per-click services like Google ads come in handy. Google ads is an advertising service that allows businesses to display their ads on Google’s search results pages.

The companies have to pay as per the number of clicks they get per ad. This is the best and fastest way to advertise and increase your reach. This is why many big, small businesses invest so much money of their marketing budget on Google ads.

For example, a legal service-providing company would hire a dedicated Google ads manager for its law firm PPC management. This way, almost every company invests its time and money on Google ads to grow its business.

Here are some things to keep in mind if you want to grow your business with Google ads.

Target Your Ads With Keywords

While advertising among search results on the Google search engine, selecting specific keywords would help you target people searching for related terms.

Google also provides you with the option of displaying your ads at certain times of the day and picking a specific region and language.

This enables you to generate a lot of relevant traffic to your websites quickly.

Determine Your Audience

The most important aspect of using Google ads Malaysia is to determine the audience that you want to target. Choosing the right target audience enables you to convert more potential customers into actual clients.

Important aspects like choosing the right keyword and determining the budget become more manageable when you know your target audience well.

Measure Your Ad’s Performance

Measuring the effectiveness of your Google ad campaign is indispensable for the growth of the business. After investing a big chunk of their marketing budget in Google ads, any company would want to be sure of getting a good ROI.

That is why measuring the performance of your ads daily is very important. It can help to recognize the areas which need improvement and can help you grow your business exponentially.

Setting an Appropriate Budget

No company would want to waste even a penny of their advertising budget. Google gives you an option for setting budgets on your Google ads account.

This has to be taken seriously. Selecting the proper budget can not only bring the cost of your Google ads campaign but using money wisely can also help to get you a good ROI.

Deliver What You Promise

Getting traffic on your website and generating new leads is not the end, but it is a beginning instead. To maintain a good relationship with your clients and to get more potential clients through word of mouth, the companies must deliver what they promise on their websites.

Decide Where You Want to Advertise

Google ads let the user choose the location where they want the ads to appear.

You can choose to display your ads in a particular area, including your locality, a certain radius around your store, your state, the whole country, or across the globe.

It helps you to choose the target audience for your business.

There is no point in wasting money on advertising in front of the wrong audience or at places where you can not provide services. So a phenomenal use of Google ads is to decide precisely where you want to advertise.

Create Your Message

Google ads let you highlight the best things about your business in three short sentences. This enables you to project your USPs in front of your target audience in a quick, crisp, and effective way. This is a critical factor for getting more customers and making more profit.

Always choose the right content to describe what you are good at and what the audience will benefit from your products and services. Try to create a catchy, straightforward message with which the customers should be able to connect well.

Only Pay For Results

Probably the best part about using Google ads is there is no cash burning. Google has a set algorithm that enables you to pay money only if you click on your ad. Now, this is empowering as you can save a lot of money.

It is exciting that you only have to pay if someone sees your ad and clicks on it. The chances of that user being an actual customer are very high if you have used your keywords correctly. So, with Google ads, you pay for what you get.

Reach Your Marketing Goals

 Marketing is probably an essential part of the growth of any business. The competition is cutthroat, and you need to up your marketing game to a certain level if you want to take hold of the market and get more customers.

Google ads are of tremendous help here; Google’s massive reach helps in targeting more people but with a lot of customization features and different ad formats, let you decide the best model as per your needs. Google enables you to enable your users with varying features like

  • Taking action on the website
  • Visiting your store
  • Call your business
  • Install an app
  • Sign in/Sign up

All these features come practically handy to reach your marketing goals.

Advertise Across Platforms

We live in a technology-driven world, where our lives are highly dependent on different gadgets. Everyone has a lot of other devices for their various needs. Mobiles, laptops, computers, tablets, etc., are there.

Now, Google knows that all your ads may not be compatible across all the platforms. For this, Google has different options to make your ads available for the users on almost all platforms, be it the phones, computers, apps, or websites.

So using Google ads enables you to advertise your business across a range of platforms most people use.

Conclusion

Google ads, if used well, can pave the way for the rapid growth and development of your business. But like everything else, there are certain things to keep in mind while using Google ads. A few of them have been discussed above, and following these would help

you in running and maintaining your Google ad campaign.

____________________________________________________

Some other articles you might find of interest:

Understand how you can maximize your time to grow your business:

Time Is Money And Your Most Valuable Resource. Use it Wisely to Build Your Business

Looking for effective ways to drive and increase traffic to your startup website?

SEO Traffic Guide To Boost Your Blog Rankings

Looking for effective ways to drive and increase traffic to your startup website?

3 Top Reasons Why Startups Fail and How Not to Become a Victim

Thank you for your interest in THE KICKASS ENTREPRENEUR'S GUIDE TO INVESTING. Three Simple Steps to Build Massive Wealth with your Business's Profits. Please check your email to confirm the book download. Form: 400529

There was an error submitting your subscription. Please try again.

Related Posts:

  • 5 Ways to Maximize Google Calendar for Business
  • Using Google Maps Marketing for Your Small Business
  • Using Google Sheet Functions: The Backbone to A Productive Business
  • Steps To Grow Your Dropshipping Business
  • How To Grow Your Business With Custom Software
  • Want To Grow Your CNC Machining Business? Here's 4 Ways To Do It
Share
Tweet
Share
Rene

Previous Article
market research planning
  • Marketing

The Importance of Market Research Transcription

  • November 1, 2021
  • Rene
View Post
Next Article
a lens and marketing materials
  • All Blogs

Latest Trends in Data and Business Analytics That Will Carry to 2022

  • November 1, 2021
  • Rene
View Post
You May Also Like
seo-optimization
View Post
  • Marketing

Rising Above the Digital Din: The Importance of SEO in Today’s Marketing Sphere

  • October 4, 2023
  • Meg Rivera
View Post
  • Marketing

Maximizing Your Roofing Business with Web Design, PPC, and SEO

  • October 3, 2023
  • Meg Rivera
painted auto car parts
View Post
  • Marketing

The Business Owner’s Guide to Effective Custom Car Magnet Campaigns

  • October 2, 2023
  • Meg Rivera
content marketing AI
View Post
  • Marketing
  • Technology

Staying Alive in Content Marketing: How AI Paraphrasing Can Help?

  • October 2, 2023
  • Meg Rivera
happy woman
View Post
  • Business
  • Marketing

Kickass Ideas to Maintain Customer and Employee Loyalty

  • September 21, 2023
  • Meg Rivera
ipad
View Post
  • Marketing

Leveraging The Power Of Social Media For Successful Healthcare Marketing

  • September 19, 2023
  • Meg Rivera
buy followers on instagram
View Post
  • Marketing

Simple Guide on How to Buy Followers on Instagram

  • September 13, 2023
  • Meg Rivera
marketing strategy
View Post
  • Marketing
  • Technology

Top 9 SEO Mistakes That Will Ruin Your Business Ranking

  • September 12, 2023
  • Meg Rivera

Join 6,472 Entrepreneurs That Get My Business Building and Wealth Creation Posts by Email

I can teach you how to build a successful, profitable business, and turn that into millions in personal wealth.

Thank you for your interest in THE KICKASS ENTREPRENEUR'S GUIDE TO INVESTING. Three Simple Steps to Build Massive Wealth with your Business's Profits. Please check your email to confirm the book download. Form: 400529

There was an error submitting your subscription. Please try again.

We won’t send you spam. Unsubscribe at any time.

Recent Posts
  • Trucks in a parking lot 1
    Protecting Your Trucks from Unforeseen Events
    • October 4, 2023
  • Businessman leader give presentation on eco-friendly implementation in order to reduce CO2 emission and make sustainable ecology for greener future with corporate environmental regulation. Quaint 2
    How Training Improves Public Service Delivery
    • October 4, 2023
  • seo-optimization 3
    Rising Above the Digital Din: The Importance of SEO in Today’s Marketing Sphere
    • October 4, 2023
  • Maximizing Your Roofing Business with Web Design, PPC, and SEO
    • October 3, 2023
  • man using ipad 5
    Entrepreneurship 101: How Experts Recommend Getting Started
    • October 2, 2023
Featured Posts
  • Become a Decamillionaire
    How to Become a Decamillionaire, Grow your Net Worth to $10 Million, and Join the 1% Club
  • how to become wealthy
    The Entrepreneur’s Secret to How to Become Wealthy and Build a Personal Fortune
  • Most Profitable Small Businesses
    27 of the Most Profitable Small Businesses to Open in 2023
Categories
  • All Blogs (1,078)
  • Business (425)
  • Canadian Financial Products (4)
  • Create Wealth (Investing) (134)
  • Entrepreneur Interviews (27)
  • Featured Post for Main Menu (4)
  • Featured Top Posts (23)
  • Finance (115)
  • Financial and Investment Calculators and Economic Data (120)
  • Fitness (10)
  • Growing Profits (72)
  • Growing Revenues (115)
  • Growing Revenues (71)
  • Marketing (165)
  • Millionaire and Business owner interviews (3)
  • Positive State of Mind (69)
  • Real Estate Investing (17)
  • Retirement (13)
  • Reviews (13)
  • Sales (16)
  • Sell Me This Pen (8)
  • Selling your Business (13)
  • Starting a Business (1)
  • Startup Ideas (18)
  • Technology (200)
  • Top Products (4)
  • Uncategorized (62)
Follow us
Author
Jeff Wiener
Jeff sold his company to private equity in 2017 and is now semi-retired. Jeff spends time…

    CHECK OUT MY BLOG, AND SUBSCRIBE

    about
    The Kickass Entrepreneur

    Expand Your Business, Improve Profits, Create Wealth

    Expand your business, improve your profits, and create wealth. Each one of the three can be elusive goals. Follow the right steps, and you, too, can create financial independence. It is possible … you just have to take the right steps.
    NAVIGATION
    • About
    • Blog
      • All Blogs
      • Create Wealth (Investing)
      • Entrepreneur Interviews
      • Featured Top Posts
      • Growing Profits
      • Growing Revenues
      • Marketing
      • Positive State of Mind
      • Real Estate Investing
      • Retirement
      • Sales
      • Selling your Business
    • Book
    • Courses
    • Podcast
    • Resources
    • Contact
    TAGS
    apartment BATNA Business business failure business growth business sale Capitalization Rate CAP Rate cash cash flow Creating Wealth Discipline entrepreneur entrepreneurship excel extra cash Featured goal setting Growing Business investing investment real estate M&A marketing Marketing KPIs Mergers and Acquisitions | M&A | Entrepreneur Blog Millionaire millionaire next door mistakes MUR Peter Principle Profit profitability real estate retirement revenue Revenues sales sales management Semi-Retirement Blog | Entrepreneur Blog | Small Business Blog small business Stagnant stocks success Thomas Stanley wealth
    RECENT ARTICLES
    • Net worth percentile calculator canada
      Net Worth Percentile Calculator for Canada Including 23 Wealth and Income Statistics for 2023
      • September 28, 2023
      • One comment
    • Net Worth Percentile calculator USA
      Net Worth Percentile Calculator for The USA Including 23 Wealth and Income Statistics – 2023 Data
      • September 19, 2023
      • One comment
    • horse jockey
      Top 5 Most Successful Horse Racing Jockeys Ever
      • September 8, 2023
    • man and papers
      Active vs. Passive Investing: Which Is Right for You?
      • August 8, 2023
    • seoul
      How Seoul Internships Shape Your Professional Journey
      • July 24, 2023
    • casino
      Empower Yourself With These 5 Lifelong Skills For Success In Casino Business
      • June 23, 2023
    The Kickass Entrepreneur
    • Coaching
    • Book
    • Blog
    • Contact
    • Privacy Policy
    • Terms
    • Disclaimer
    • Facebook
    • LinkedIn

    Input your search keywords and press Enter.