One of the things that our experts admire about the real estate business is how as a real estate agent, it is necessary to constantly evolve and adapt your strategies to the changing demands of the local real estate market and competition.
How To Be Unique and Get Those Real Estate Seller Listings
In this article, we have put together some key ideas and ways to get the real estate seller listings.
The Must-Follow Strategy Ideas For Real Estate Agents
Focused And Curated Facebook And Instagram Ads
One of the best ways to reach your market of potential listings is through properly planned ads on Facebook or other social media platforms, such as Instagram, LinkedIn, or Pinterest. Agents who have created a niche for themselves must utilize this method to reach out to a wide pool of buyers and sellers.
You have to let them know that in your neighborhood you are the go-to agent no matter what kind of property they own and wish to sell. Create ads specifically to draw the attention of different kinds of sellers and buyers.
Social media websites or apps give you the opportunity to target specific groups of people. This would enable your ads to be viewed by those people who have shown an inclination for selling their home or purchase a new one. Users who would like to, engage your services.
Open House Events
One of the most preferred and trusted methods is for agents to host open houses. An open house is a major way to market your services and business to a wider network of people and effective in generating possible leads and listings from those.
People love visiting open houses as it gives them an opportunity to see new homes and also gives them an idea of how to prepare their homes for sale. These not only help you get quality seller leads but are also a great way to get new connections and relationships in the local neighborhood.
Marketing Your Successful Sales Stories
One of the best ways to get the attention of potential clients is by sharing your successful sales stories. You can either send a postcard or send out emails if you have a large contact base. You can even get the email addresses from the community forums. This could help you connect with more people.
You have to try and garner their attention by describing the challenges with the properties in brief. The value of the home, how close was the final offer for the property to the listing price, and most importantly how as an agent you efficiently handled the entire process. This is a marketing strategy that delivers results.
Additional Tips For A Real Estate Agent To Get The Listings
Expired Real Estate Listings
Most agents do not bother to offer their service to homeowners who have expired listings or were initially listed as a For Sale By Owner (FSBO). Our real estate experts believe that this should not be the case.
These are a sure hot opportunity of getting the listing as these home sellers are already motivated and are looking for the right advice to help them complete the sale.
Most of the time the homes remain unsold either due to miss-pricing, wrong market timing, or an issue with the home. The client in these situations is in need of a professional’s help and advice. If you focus on identifying the flaw and getting it fixed, you will be able to easily line up a buyer and help close the deal.
Additionally, many homeowners aren’t fully aware of the risks of selling FSBO. This lack of knowledge can lead to complications and missed opportunities, underscoring the importance of professional guidance in such sales.
Cold Calling Or Knock On Doors
Another old but less used strategy now is either going and giving a knock on doors or picking up the phone and making a call. Agents prefer not to attempt this because they do not see instant results. But the vital thing to remember here is that the decision to sell a home is a big one.
The clients at times keep putting off the actual sale due to a host of factors from personal to market-related ones. It is necessary for the agent to keep the conversation ongoing without being pushy. Give me a call and enquire if they are looking to sell in a few months or may by the end of the year.
Similarly, go around and introduce yourself to the people in the neighborhood. Remember, the strategy here is to build long-term connections. At each door, you have a potential client. You need to talk to them and inform them about the value that you bring. Go slow initially, keep the conversations short and always give your business cards.
With time, many of these leads could turn into listings for you as you are the local agent that all the sellers and buyers are familiar with.
Register On Online Real Estate Platforms
The internet has become the place for all sorts of transactions. The real estate market is also not unaffected by this change. According to the data published by the NATIONAL ASSOCIATION of REALTOR®, a whopping 93% of home buyers went online to look for suitable homes to buy.
This means that most of the homeowners looking to put their properties on market also need to have a presence online.
This is where the online platforms bring in their expertise. Real estate lead generation platforms like Dorrmat bring together their years of experience in this industry and combine it with the power and reach of the internet and technology to create the perfect marketplace for those selling their house and agents looking for quality leads.
The best part about Dorrmat is that the registered agents get leads who are motivated, so converting these into a potential listing is easier to achieve.
Leverage Your Current Listings
Host an open house ‘happy hour” the weekend before it is listed and mail invitations to the neighbors. Send “just sold” postcards to 200 to 500 nearby homes. Include the time on the market and how close it sold to the asking price. Send them to your website where they can get a complimentary home valuation.
Be sure to share your home flyer with them and keep the focus on your current listing, but as you walk away, turn back and ask them if they are planning to move in the future. This strategy is very effective when it is a community that you regularly work in. It’s a great way to connect with others in the neighborhood.
Annual Real Estate Evaluation
This strategy should form part of every new real estate agent’s plan. Pulling 3-5 comparable sales and putting them into your CMA software can help you add new names to your database. After a few real estate evaluations with those in your database, you will be introduced to more people.
This strategy can lead to you getting a listing fast. If you are a beginner REALTOR®, here is a quick, simple, and easy script to use: “Hi, {Name}. I’m now in real estate. Would this be of value to you?” It can be easy to send it to anyone who is interested in receiving a CMA.
Summary
It is necessary for real estate agents to find the right way to build their personal brand and be unique when offering their services to get future listings. It is necessary to generate interest to be successful and get a listing.
If an agent follows a fixed process and incorporates the marketing strategies, lead generation tips, and business contact expansion ideas mentioned in this post, then getting a new listing would never be an issue.
