Growth Hacking is an approach to marketing that helps you generate and nurture leads. It can be defined as “a mindset for growth through the use of specific strategies, tools, and techniques.”
These approaches are quite different from more traditional marketing methods because they focus on leveraging channels with high reaches, such as social media or search engine optimization (SEO), to find potential customers who might need your product or service now.
When it comes to B2B lead generation, often, as a business, you’ll look for ways to target prospects that are already present in the market. This blog post explains how best to go about B2B growth hacking.
Have a Guest Posting Approach
Guest posting is one of the most popular ways to generate leads. A guest post is an article that you author on another website linked back to your site.
Often, it’s done in the form of content marketing, where you will write original pieces for publication or repurpose some older content while adding links back to your business blog.
The idea behind this strategy is that when someone reads your article on their site and likes it, they’ll often click through to your blog so they can learn more about your business.
This helps you find new visitors and establishes you as an authority in the field, which over time brings more people into the funnel.
Invest More on LinkedIn
LinkedIn is a great social network for B2B lead generation because it’s marketing-focused. While you can find people on LinkedIn interested in finding products and services like yours, the company allows businesses to create pages and target their ads at specific professionals.
A brand can use these tools to reach out to individuals they feel may be interested in what they have to offer.
Most B2B transactions start with a salesperson reaching out to the potential customer by email. If you want more people to respond to your campaign, make every message personalized instead of sending the same brand email everyone receives.
Make use of tools that help you learn about the prospect before writing them one-size-fits-all emails.
These days, you can efficiently grow your network in the platform by investing in automation tools. They help you market yourself well hence efficiently convert your leads to sales fast. The intuitive tool is easy to navigate, eliminating any chances of errors in your work.
See the Salesflow’s LinkedIn automation tool, for instance, you can check some basic features such as the number of countries it connects and the ease of onboarding. You want a platform that makes you hit the ground running.
Modern tools allow you to collect information about who they are and their interests so that when it’s time for follow-up, you can quickly address where they are coming from.
This makes it easier for them to relate to your offer, so you can handle them right away if they have any questions or concerns.
Personalize Your LinkedIn Messages with Dynamic GIFs
LinkedIn messages are the new cold calls. People have been putting effort into sending personalized messages to their prospects on LinkedIn. Still, not enough businesses have been utilizing GIFs in these messages, and it’s about time that this changes.
GIFs add more context and personality to your messages while keeping them short. They also help attract the attention of someone skimming through their messages and might convert into a client if one can come off as helpful and engaging.
Remember that every move you make should benefit your business’ bottom line or lead to some form of ROI for future growth hacking tactics. Generally, the best way to grow is by helping others win, too, without expecting anything in return.
After all, if you focus on building relationships with people instead of making sales, it will come back to benefit your business tenfold when everyone is happy.
There are many ways to achieve excellence in B2B growth hacking. You can, for instance, tap your leads conversion greatly by automating your LinkedIn presence.
Another idea is teaming up with influencers interested in promoting what you do so their audience will learn more about why they should work directly with you.
Personalize Your Sales Funnel to Double Your Conversions
Research shows that personalization increases conversion rates by 7%. Personalization is just another form of relevance. Suppose you are using the same generic templates for your marketing strategy.
In that case, it’s time to stop this habit and make each email or message you send about a potential customer more personalized. Use tools like Dynamic Yield, which can help you personalize digital experiences by leveraging machine learning and predictive algorithms.
Make Use of Paid Advertising Channels
You should try and experiment with paid advertising channels such as Google Adwords. This PPC (Pay-Per-Click) system enables you to reach customers searching for products or services related to keywords you specify.
When it comes to search engine optimization, PPC ads usually appear as the first result on a Google search.
Pricing varies depending on how you target customers and how many clicks you receive. Twitter Ads: These ads might be displayed within a user’s timeline, on one of their lists, or even as suggestions when they conduct a specific search related to keywords you specify.
Once again, the more targeted your campaign is regarding location and time, the lower your costs will be per ad click.
Consider Podcasting as a Marketing Tool
Nowadays, you should consider podcasting as a marketing tool. Podcasts are audio files that people can download from subscription websites such as iTunes and other places on the web or even through different channels like YouTube or watch on-demand using services such as Spotify.
While many marketers feed into their audiences’ desire to get information quickly, podcasts allow listeners to consume content at their own pace.
Podcasts have been around for a long time but recently have become more popular with the rise of smartphones and the widespread adoption of mobile apps.
One study shows that in 2006 only 5% of Americans listened to a podcast, whereas today, a third do so monthly, which is why podcasting is very relevant in B2B lead generation. To create a successful podcast, make it consistent.
Segment Your Audience According to Their Stage
The buying process is different for everyone, so try and segment your audience according to their stage. While some people might need more information before deciding whether or not your product or service can aid their company in reaching its goals, others just want you to get straight to the point because they’ve made up their minds already.
People will also move through this process depending on what you’re selling, so the first step should be figuring out where exactly your target audience is currently sitting.
Work With Influencers to Make Your Case
The correct word of mouth can go a long way, so start working with influencers who may be interested in your products or services.
This is one tactic that can help you spread the word about your business and generate leads and clients at the same time. It’s best to find people whose style matches up well with what you’re offering, so they’ll be able to align themselves properly with you.
Once you find them, reach out and see if they’d like to do an interview or promote your stuff in some other form than just mentioning it once.
Once again, this works better when you have something remarkable to offer because these days, anyone can say that they’re great at what they do, but without actual proof, it’s just another marketing ploy.