The Internet has drastically changed the way we do business. In the past, potential customers would find businesses through word-of-mouth or print advertisements. Customers increasingly turn to the internet to find their needed products and services.
Recent studies show that over 87% of customers now start their purchasing journey with an online search. If your business isn’t visible online, you could miss out on many potential customers.
This is where Contractor SEO comes in. It helps businesses ensure their website appears as high up as possible in search engine results. This, in turn, makes it more likely that potential customers will find and visit your website.
Statistically, 49% of marketers report that organic search has the best ROI compared to other marketing channels. So, if you, as a general contractor, aren’t investing in SEO, you could miss out on many business opportunities.
To help you better understand why general contractors need SEO, we’ve put together a list of five reasons.
What Is SEO For Contractors?
Contractor SEO can help your website rank higher in search engine results pages to gain more customers. It’s a process that optimization experts use to improve the visibility and organic search results of a website.
There are several different ways to optimize your website for SEO, including:
- Creating keyword-rich and audience-centric content
- Building backlinks from high-quality websites
- Improving website speed and mobile-friendliness
5 Reasons Why You Need SEO As A General Contractor
The following are five reasons why SEO should be a crucial part of your digital marketing strategy as a general contractor:
Drive Organic Traffic
As a general contractor, one of your main goals is to attract new leads and convert them into paying customers. Contractor SEO can help you reach more potential customers by making your website more visible in organic search results.
When someone searches for a contractor in their area, Google will display a list of relevant websites in the search results. The higher your website ranks on the list, the more likely it is to be clicked on by the searcher.
Save Time And Money Long Term
Compared to other marketing channels like paid advertising, SEO can be more cost-effective in attracting new leads over time.
With SEO, you can earn long-term organic traffic rather than paying for short-term results with ads. This means that once you’ve invested the time and effort into optimizing your website for SEO, you’ll continue to reap the benefits long after.
Gain A Competitive Advantage
In today’s digital world, nearly every business has an online presence. A strong SEO strategy is essential if you want to stay competitive as a contractor.
Optimizing your website for SEO can give you a competitive advantage over other contractors in your area who are not utilizing this powerful marketing tactic.
Become An Authority And Boost Brand Awareness
Achieving high rankings in Google search results can help to boost your company’s authority and increase brand awareness.
When potential customers see your website ranking prominently for relevant searches, it helps to build trust and credibility for your business. This can ultimately lead to more website visitors and new leads.
Gain Valuable Business Insights
Tracking your performance is an integral part of any digital marketing strategy, and SEO is no exception. Regularly monitoring your website’s traffic and search rankings can gain valuable insights into your audience’s needs and preferences.
This information can then be used to improve your website and marketing strategy, helping you attract even more leads and customers.
SEO can be a valuable tool for general contractors looking to attract new leads and grow their business.
Some of the benefits of SEO for contractors include:
- SEO helps drive organic traffic. This is important because you want to attract new leads as a general contractor.
- Optimizing your website can help you save money and time in the long run and is a more cost-effective way to attract new customers.
- Competition is high in the digital world, and a strong SEO strategy is essential if you want to stay ahead of other contractors.
- SEO can help increase brand awareness for your company and make you an authority in your field. This is beneficial because it helps build trust with potential customers.
- Regularly monitoring your website’s traffic and search rankings can give you valuable insights into your audience’s needs which can help improve your marketing strategy.