If you think content marketing is simply about posting online content and waiting for potential customers to look at your website and buy your products or services, you need to think again. The premise of content marketing is simple.
You create and share content online, such as blogs, videos, and social media posts, that don’t blatantly promote your brand but do stimulate interest in your products or services.
As well as attracting attention and generating new leads, content marketing can increase your brand awareness, engage more online users, and increase awareness of your brand and credibility.
When there are so many different elements of running a new business, it can be challenging to focus lots of your energy on the single marketing strategy of using online content. But it’s a crucial area that you don’t want to overlook. So, here are five indicators that your business needs content marketing help.
1. You Don’t Get to Know Your Target Audience
If you don’t know who your target audience is, you won’t be able to target defined buyer personas. It’s essential you understand who your company is trying to serve. You can then consistently create relevant and valuable content that’s targeted at them. If you don’t get to know your target audience, your sales could stagnate or decrease.
This is one of the biggest mistakes that startups with no marketing experience make.
You could spend time studying marketing techniques. But if you put all of your time and energy into that one avenue, you could neglect other areas of your business. Therefore, one of the best solutions is using an agency for content marketing.
2. You Don’t Automate Your Content Marketing Strategies
If you’re still sending out things like social media posts and email campaigns manually, you’ll waste a lot of valuable time and decrease your productivity. The solution to this problem is simple, though. Simply get a team to automate much of your content marketing strategies.
3. You Don’t Post Content Regularly
To succeed in gaining new business via content marketing strategies, you need to create a content publishing schedule. You should have various outlets where you post content, such as on your website and on social media platforms. Ensure you post and share content regularly.
You can then grow your brand to become a dependable name people can rely on and trust. Publishing content regularly also helps your business to show up higher in search engine optimization results. If you do not create a content publishing schedule and stick to it, it’s a strong indicator you need content marketing help.
4. You Don’t Incorporate SEO Strategies
Many marketers think of content marketing and SEO strategies as separate entities. But the two things actually work hand in hand. By ensuring your content is fully optimized and in line with best SEO practices, such as using keywords and internal links, you will see a strong return on your content marketing efforts.
If you’re not paying attention to the importance of SEO, you need content marketing assistance.
5. Your Content Is Too Self-Promotional
Although it’s vital that you incorporate keywords and other SEO strategies into your content, you need to do it in the right way.
If your content is overly self-promotional, it could well put people off. For instance, if you use keywords that are not placed naturally or stuff your content with too many keywords, your marketing technique could backfire.
6. Fewer People Engage with Your Content
When your content isn’t attracting more likes and shares on social media sites, and when your page views are declining, it’s a strong indicator you need content marketing help. The same goes for finding that people are spending less time on your website.
To solve this issue, analyze your data in more detail. Look at the content you’ve posted that has attracted the most views and shares and compare it to your content that is not performing well.
Figure out what your best articles have in common and do the same for your poorly performing articles. Then, come up with new content that contains the key elements of your best-performing articles.
Make sure you analyze your new content after it has been published to ensure you are back on the right track. You could revamp your poorly performing articles too.
7. You Can’t Demonstrate a Return on Investment
The purpose of content marketing is, of course, to grow your bottom line. But you cannot do that if you don’t understand how your content marketing strategies are affecting your return on investment.
Use the appropriate tools to ensure you can demonstrate your ROI from content marketing. Your business will then be readier to achieve long-term success.