As an entrepreneur launching a new business, your online presence is going to make all the difference.
For a busy entrepreneur concentrating on their product, service, and all other areas of building a business, a website may be out of your comfort zone or perhaps something you hadn’t given much thought to.
Setting up your first business website doesn’t have to be a monumental task, however, and here are eight tips to get it up and running in the right way.
1. Choose a Domain Name That Will Help You Get Found
The site address of your website should be something that clearly reflects what your business does and who you are. Including keywords in your domain name can be a great help for people searching the internet for specific services that relate to what you do.
Some top tips for choosing a domain name include:
- Short and memorable is better than too long-winded.
- Pronunciation is important, too, as you don’t want people to struggle when understanding your brand or domain name, so choose something easy to read and easy to say. This is especially helpful for word-of-mouth recommendations when you want to make sure people can spell your website without mistakes and pronounce it easy to recommend to others.
- Plan for the long-term. When you’re a new business and thinking about unveiling your first website, you may be thinking about something that fits the here and now. However, choosing a domain name that is going to best reflect your brand for the long term is encouraged, especially so you don’t have to change it down the line.
- Choose words only, avoiding numbers and punctuation if possible.
2. Don’t Rush It
When you’re a busy entrepreneur eager to get started, you might want to get your new website live as soon as possible. If it’s not at its best, you may think you’ll have time to come back to it later and improve.
However, first impressions always count, especially when it comes to a new business that’s still developing trust. So if you launch a mediocre website, this is all your website visitors will see, and it could risk losing money and costing more to rectify down the line.
It is much better to spend extra time and wait until your website is fully ready before launching. You can then continually add improved content through the WordPress visual editor to it to build it up.
3. Make it as Accessible as Possible
Considering accessibility for your site can help to show your target market that you are a business that takes the time to think of its customers’ needs. Your site will reach a wider market if it is more accessible, so you’ll want to think about this in terms of both the design and the content.
To make your site more accessible, think about:
- Clear, uncomplicated fonts and typography
- Font size modification so that visitors can increase the font size if needed
- Making content and your website compatible with screen readers
- Using a transcription service, like from Global Voices, to convert video or audio files for those hard of hearing
- Make sure to find top accessibility widgets that offer specific services
4. Include Your Story
Consumers love to hear about who you are and why your new business started for small businesses and new entrepreneurs.
This helps to build a transparent relationship as well as trust, as often it’s the personal story and touch that a small business can offer which will make the difference for consumers choosing to do business with you.
Including an ‘About Us’ page or offering more details on who you are is encouraged for your website. You may also want to explain why you decided to start your business, what inspires you, and what customers can expect from your service.
5. Include Contact Details
If you’re operating as a one-man band at the moment before hiring a workforce or working remotely as an entrepreneur, think about the best ways consumers can contact you, and be sure to include all possible methods on your website for easy communication.
The more contact options you have, the better, as consumers will like to have a choice based on their time and preferences.
Thinking about modern technology is a huge plus for this, to keep your business up to date with trends in customer service. Consumers may prefer options like email or live chat over only having a telephone number.
6. Always Implement SEO
SEO is going to be crucial for having your new business found by the right people. As an entrepreneur, it’s important to get your brand name on the map and within search engine results, which is where SEO comes in.
It’s the best idea to implement SEO into your website pages as you’re building it, so you don’t have to backtrack later down the line. You can then plan for informative content, including keywords in your written content and site tags, and also make a plan for the best content to build your site around, which will engage consumers and make them want to return.
7. Make Space for Reviews
As a young business, what others say about you will be important for potential new consumers trying to decide whether to do business with you. Making efforts to gather positive reviews when your first orders come in means you can post them publicly as soon as possible for others to see.
Bolstering your website with good reviews will mean that new website visitors will be able to trust your services more easily and hear about other customers’ experiences. This will make them feel more confident in using your business.
8. Pick an Easy-to-Use Template
This will not only benefit your website visitors for simplicity but also benefit you when you’re editing and building your site. You don’t want to waste valuable business hours with an overcomplicated template and backend website, so simple and effective is always better.
Clear signposting and pages will help your visitors to navigate, as well as help you to easily organize your website content and find something when you need it.
Using these eight tips, you can easily build an uncomplicated and professional business website that best reflects your new business. As a final tip, remember that your business website should be a fluid and ever-evolving aspect of your business, too, so the website you first present should be a solid foundation to continually develop and move with future trends.