You are likely a business owner or marketer looking to learn more about Facebook advertising. Facebook might have cost you money, but you never got the expected results. One of the most competitive digital platforms is Facebook, the most prominent digital platform. Getting ahead of competitors is always a priority for businesses. By advertising on social media, you can accomplish that. The hard part is over, and we’ve figured out the form to reach (and win) your audience’s heart.
We would like to share the seven best advertising tips to help you optimize your Facebook advertising tools with your advertising budget on Facebook.
1. Plan your campaign according to your objectives
Why are you using Facebook ads? Is there an increase in sales, a greater number of newsletter subscribers, or a greater brand awareness? When setting up your Facebook ads account, you will need to consider this factor. The Facebook ads platform offers objectives for nearly every campaign goal you might have.
For everyone, there isn’t a definitive campaign objective. You must have to click the (“i”) icon next to each name if you’re interested in learning about their best use cases if you’re interested in multiple. There is also a backlink on Facebook to learn more about each campaign type, or you can read this post.
4. Carousel ads on Facebook show off your products
Using carousel ads, you can display multiple e-commerce products (or different parts of the same product) in one swipe-able ad. An advertiser can display as many as ten images or videos in one ad with ten different calls to action and each carousel panel to a different landing page.
If you’re not looking for online sales, don’t feel restricted by Facebook ads because they’re effective on desktop and mobile.
3. Create a community
It is almost impossible to reach organic users on Facebook anymore. Only a small percentage of your Facebook fans will see unsponsored posts. The situation is different with Facebook Groups.
It is still possible to reach many people using Facebook Groups for free. Therefore, creating your own Facebook Group and interacting with customers makes sense, and you can join existing Facebook groups.
There are 1.8 billion people who use Facebook Groups. What is your reason for not following Facebook advertising tips when tens of millions of groups are already on Facebook?
4. Try different hooks
Experimenting with different hooks is the next tip on our list for Facebook advertising tips for businesses. The hook in your Facebook ad is one of the reasons people would want to buy what you’re offering. Are your customers going to save time by using it? Is it money, or is it something else? Are you trying to change their perception of themselves? There are several hooks you can use in your Facebook ad copy.
Most people, however, can only use one. There may be one specific reason people buy your product or service, but this is unlikely to be the case for most of your target market. Facebook advertising tips like this are hard to practice, but they are essential for success.
5. Everyone is using Facebook video ads, so you should too
Video ads on Facebook: what’s so great about them? One reason for this is that shoppers who view videos are 1.81X more likely to purchase those who do not view videos. Additionally, it is just as easy to set up as an image ad.
Adverts might be discouraged from getting into the video game by creating the videos. However, even those advertisers may soon find themselves at a disadvantage. There are 500 million people approximately who watch videos on Facebook daily, and views of branded video content have increased 258% since June 2017.
There is no limit to how much storytelling you can fit into Facebook video ads, as they can be extended up to 240 minutes long. It’s likely better to keep it short and sweet and add captions – Facebook says captioned ads increase video views by 12% on average.
6. Having social proof is important
Social proof includes posts’ reactions (likes, shares, and comments). The performance of ads with much social proof is superior to those without it, as should be expected. Online endorsements are a common form of social proof. It would be best if you had this to sell or generate leads in industries where establishing your expertise is vital.
Social proof can be generated quickly and inexpensively by advertising to warm audiences before pushing your ads to cold audiences. Using social proof, you can increase your conversions by up to 15%. Establish a strong brand presence with these Facebook advertising tips for businesses.
7. Learn about custom audiences
You should gain experience with Custom Audiences if you want to understand Facebook remarketing more deeply. Five different segments of users can be targeted with Custom Audiences:
Customer File. Target existing Facebook accounts by matching email addresses, phone numbers, and Facebook user IDs.
Website Traffic. Visitors to your website URL or specific pages of your website can be targeted.
Activity on the app. Identify people who have launched your app or played your game.
Offline Activity. People who have interacted with your business offline.
Engagement. Take a look at your Facebook or Instagram engagement statistics.
These segments can be refined with layered behavioral, demographic, and interest targeting (highly recommended): target prospects and customers who have interacted with your brand by layering traditional Facebook targeting on top. Facebook remarketing relies heavily on Custom Audiences.
We packed in a few tips about Facebook advertising in the above post. Please feel free to comment below if you have questions about these tips or the resources they link.
Try this Facebook ads checklist before you hit “go” to make sure your Facebook ads are up and running or if you want to revamp your existing campaign. You will experience quite a difference in response from the online market. Happy Facebook advertising!