If you’re just starting out as an entrepreneur, one of your top priorities should be optimizing your website for search engines. Ranking high in search results can help you attract more visitors to your site, which can translate into more sales and revenue. Here are six essential SEO tips that will help you get started:
Get Professional Help
If you are a new entrepreneur, you have probably not set up a website before and have never performed search engine optimization. One of the first things you should consider doing if you want to get off on the right foot would be getting professional help for your website.
Of course, this list will give you a few tips that you should employ to improve your website and rise in the rankings. However, SEO is not easy, and there are many things you could be doing that might hamper your progress. These mistakes aren’t something that a professional SEO agency like the well-known Figment Agency will make, and getting the help of one will jumpstart your success.
Optimize Your Title Tags and Meta Descriptions
If you are performing your own search engine optimization, the first tip on this list would be optimizing your title tags and meta descriptions. The first thing you should do when optimizing your title tags is to use a specific format, such as primary keyword, secondary keyword, and then branding. More importantly, you should always aim to give each page a unique title; think of the user when writing the tag.
The next thing you’ll have to do is optimize your meta descriptions. Meta descriptions appear below the title and describe what can be found on the page. As such, you should focus on using active voice while including call-to-action phrases, making it actionable. You should also focus on including keywords and, most importantly, matching the page’s content.
Make Sure Your Site is Mobile-Friendly
The next thing you will have to do as a new entrepreneur if you have just launched a website would be to make sure that your site is mobile-friendly. It always comes as a surprise to many people to learn that more than half of the search queries made on Google last year were made from mobile devices.
This means that there is a high likelihood that users who are visiting your website will be using their mobile devices. If your website is not mobile-friendly, you will receive a higher bounce rate because people won’t stick around to browse your site if it is not compatible. In addition, Google is also rewarding websites with a mobile-friendly version by indexing them first.
Increase the Length and Quality of Your Content
One of the most important things that you are going to have to do in terms of search engine optimization if you are a new entrepreneur would be to increase the length and quality of your content. Content is one of the single most important things you will have to create if you want to increase the rankings of the search engine results pages.
Firstly, creating great content is a surefire way to increase your authority within your niche. Secondly, it’s one of the best ways to begin driving organic traffic to your website, especially after the recent updates to Google’s algorithm. It’s important to remember when creating content that you should be focusing on answering the search queries of your audience.
Improve Your Backlink Profile
Lastly, the final thing that you should focus on as a new entrepreneur with a website would be improving your backlink profile. In addition to creating great content and focusing on keywords so you can answer your users’ search queries, you will have to create a backlink profile if you want to increase your authority and begin gaining organic traffic.
One of the best ways to gain a backlink would be to guest post on other blogs in exchange for a link. Having said that, you shouldn’t just gain any old backlink for the sake of it; try to aim for websites that have a better ranking than you, as well as more domain authority. This will signal to search engines like Google that your content is relevant and reliable.