What every entrepreneur needs more for their business is attention. After all, everything about succeeding in business starts from getting noticed.
Why Entrepreneurs Need to Publish Books
Luckily, there are many ways of getting prospects and customers to notice and trust your brand. These include social media engagement, digital advertising, traditional advertising, or writing a book.
In this article, we will focus on writing a book as one of the most effective ways of gaining attention and building trust with potential clients.
How to Go about Writing
Writing a book is not that hard if you have the idea and time to do so. However, business owners, entrepreneurs, and CEOs are extremely busy people. They may lack ample time to squeeze in an extra idea or project.
So if you feel that writing is too much work because you do not have the time to do it or you are not an expert in writing, you are not alone. Many other people feel the same.
The good news is you don’t have to do everything yourself. With your original book idea, you can hire someone else, a ghostwriter, to do the writing for you. However, finding a reliable ghostwriter can be a daunting task, especially if you are a first-time publisher.
If you think hiring a ghostwriter for your book is a good idea, you may want to read this article on how to find a ghostwriter to learn more. Finding a good ghostwriter will not only help you get the quality you desire but will also help you experience a streamlined process from book ideas to publishing.
Why you need to publish a book as an entrepreneur
1. Publishing a Book Gives You Credibility.
Although other avenues like Google, Facebook, Twitter, Linked In, and different social media platforms can help you build credibility, these tools are sometimes easy to manipulate. Besides, everyone else is on those platforms. This makes book writing one of the most effective alternatives for entrepreneurs to gain almost instant credibility.
Publishing a book relating to the subject of your business sets you apart from the crowd, and your prospects and customers tend to take you seriously. This is perhaps because you manifest an abundance of knowledge in your subject area, elevating your authority status.
2. A Good Book Opens Doors to More Opportunities
Besides giving you credibility, writing a book opens more opportunities that help you grow your revenue and profitability.
If, for instance, you hand out books instead of business cards in a networking event, it can allow you to receive speaking invitations and attract high-end clients. These, in turn, translate to boosted sales and increased profitability.
3. A Book Raises Your Business Visibility.
In business, visibility is everything, and publishing a book is one of the most effective ways of raising your visibility as an entrepreneur. A book gives you a platform to develop, express, and sell your ideas while making you visible.
The good news is that you can easily publish your book via self-publishing platforms and list it on popular search engines such as Amazon to help you reach more people raising your business’s visibility.
4. A Book Can Give Credibility to Your Content.
Having a written book offers you a lot of material you could use as the basis for your social media posts, blog posts, and articles. In addition, having a book to accompany your blog post and social media interactions gives them much more credibility, which is good for your business.
5. A Good Book Helps People Talk about You.
Word of mouth is one of the most impactful marketing methods. That’s perhaps because people listen to friends and relatives more and are likely to buy or use products or services they talk highly about.
By writing a book, you get to put your story in people’s mouths, making people say stuff you want to say. That way, it becomes easy to sell your products or services because someone will always have something positive to say about whatever you are selling.
Putting it all together
If you are going to write and publish a book, it is critical that you do it right. Don’t just put thousands of words into a PDF, and offer it as a ‘free ebook’ for download. Nobody will—people are savvy these days.
Although writing is quite a daunting task, it is doable if you put your heart and mind into it. You do not have to be an expert in writing. Besides, you may not tell how good you are until you attempt to do it.
So, don’t be afraid to put down on paper whatever book idea you have. You may be surprised at the difference writing a book may bring to your business, including building your personal brand, establishing your expertise, and building trust with potential clients.
