Man has, since his existence, been looking for ways to get solutions to every problem. This drive to solve problems is what has sustained the continuous creation of products.
Creating a new product takes a lot of time and money, but that is work half done. The other phase, often more challenging, is getting your product in front of as many eyes as possible. However, with the right strategy, marketing a new product is doable.
Tips for Marketing a New Product
Set Up Your Business
In the product development stage, you may or may not establish yourself as a business. But when you have a market-ready product, you need to package yourself as a business, not just an individual. Clients will be more comfortable transacting with a business than an individual.
Setting up a business means writing business proposals and sending them out to prospective clients. If you are not a business-oriented kind of person, this kind of stuff may be a challenge for you.
But you do not have to be a pro to write a winning business proposal. You can find many reputable tools on the market to help you write your first winning business proposal as you put your product out there.
Don’t Lose the Human Touch.
In today’s big data and AI world, the human factor in marketing is slowly fading away. But the truth is people want to interact with and hear from real humans, not technology.
Therefore, while you can maintain some level of automation and technology in your marketing strategy, throw in a good dose of human touch by giving your company or product a human face.
Some ways of adding a human touch to your products include using videos and pictures of real people interacting with your product and conversing with your audience on whatever platform they engage your brand.
You may also want to ensure that you sign off any communication with a name. Doing this helps the audience feel that there’s an actual human behind the communication.
Issue Introductory Offers
While you may have a beautiful product, your prospective customers may not be willing to go all in. But an introductory offer could lure them.
An introductory offer could be free trials, free samples, discounts, rewards for a purchase, samples alongside other complementary products, and rewarding referrals.
However, don’t let your offers sound like they will last forever. The best strategy is to create a sense of urgency. For example, you could message your offer with a time limit while not necessarily stating the date the offer expires.
Make It About Your Audience
If you have ever had that friend or family member who makes every conversation about them, you may be familiar with how irritating a bragging person can be. The same applies to business.
Your audience doesn’t want to hear lengthy talk of your product offerings. What you may think is informative could be obnoxious and repulsive to your audience.
The cardinal sales rule is making your product about the customer. This means that every email, voice call, demo, and meeting you attend should focus on solving the problems of that particular prospect. However, keep in mind that understanding your clients’ needs requires research.
Leverage the Power of Testimonials
Happy customers are any business’s best marketers. According to experts, prospective clients tend to believe another customer more than a marketer.
The power of a satisfied client is your best marketing drive when introducing a new product in the market. One way of leveraging the power of a happy customer is by collecting powerful testimonials.
Collecting testimonials doesn’t have to be expensive; you can ask happy customers to take a video of themselves on their phones.
Such videos are more relatable to the audience than testimonials created using expensive gear. You can also include a reviews section on your website where happy customers can give feedback.
You may also receive negative feedback, so you have to be careful when handling negative feedback to avoid scaring prospective clients. An excellent way to do this is by reaching out to unhappy customers, solving their problems, and asking them if they could change their reviews once you solve their problems.
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