In the business landscape of the modern age, your overall value is directly related to your hireability. And unless you continue to build on your current skills and what you already offer, you may find yourself being passed up after an interview.
One of the best ways to enhance your expertise and establish your reputation in any industry is to gain recognition. And you can do this by becoming a mentor.
Studies have shown that today’s career coaching industry is valued at around 1.5 billion dollars. And this also shows that mentoring is a relatively new industry, but one that holds great potential.
People become mentors for a variety of reasons. And mostly this is because many established professionals reach a point in their career where they want to help others succeed.
Even if your primary goal is to gain recognition, the following tutorial will assist you in becoming a mentor in 2022
Set Clear Goals
Before you can jump into the ring as a mentor, you need to set clear goals for what you hope to accomplish, and what your primary goal as a mentor will be. And this can vary widely depending on what industry you’re in.
As mentioned, many professionals choose to become mentors simply because they’ve reached the top of their career potential. And becoming a mentor offers not only another source of income but a fulfilling experience of passing on industry knowledge to a professional just starting out.
- Some goals you may consider are as follows:
- Shaping tomorrow’s leaders
- Establishing partnerships
- Achieve a sense of fulfillment
- Expansion of career potential
- Broaden your network
- Gain industry recognition
No matter what goals you choose to set, you’ll be better equipped to be successful if you devise a calculated strategy before you begin your mentoring program.
Finding Your Mentees
In order to be a mentor, you have to find a mentee. And thankfully, there are a variety of ways to accomplish this.
The first place you might look is within your own organizations. Chances are, you may have a junior partner or an apprentice that works for you or for your company that you feel has a great deal of potential. And if this is the case, you should reach out and approach them about mentorship.
Another method for finding mentees is through a mentor matching service. Many of these companies use (or offer) advanced software tools that allow you to be matched with industry professionals who might be inclined to enter into your mentor program.
Additionally, you could also set up a website and aggressively market yourself as an industry leader and a mentor through traditional and digital marketing methods.
Get Active on Social Media
Any sound and effective marketing strategy in 2022 is going to include engagement on social media channels. And in today’s digital landscape, just about everyone is on at least one social media platform.
Becoming a mentor means that you’re going to have to hone your interpersonal communication skills. And this is something that you can use social media to help you with.
Basically, in order for social media to be effective in any industry, you have to know how to engage with your followers in a positive and valuable way. And this will actually help attract followers to your social profiles if you can consistently engage in a valuable way.
As a mentor, being engaging is half of your job. You not only have to establish trust and authority, but you also have to be interesting, knowledgeable, and able to guide your mentees toward a goal that both of you will set. And social media engagement can further attract potential mentees to you.
Many people wish they had a guiding light when they first began their professional careers. And even though mentorship is a relatively new industry, offering your help to those who what to excel at their profession can be a lucrative enterprise.
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