In life, it’s important to always keep learning. When it comes to hair and nail salons and barbershops, the same is also true. It is especially true because hair salons and nail salons have to continuously adapt to new styles, trends, and business obstacles.
Continuing education for salons and spas includes color training, product education, customer service training, and more. Not only do these educational and training opportunities improve the services your staff and salon offer, but continuing education boosts employee morale and improves synergy.
Offering educational opportunities to your staff will show them that you are invested in them and their success, which will make your staff more committed to your salon and inspire them to contribute to your overall business goals.
Additionally, if salon owners and managers participate in continuing education opportunities, it is a great example for staff and has the potential to improve the way the business is managed.
Since continuing education and training is such a critical component to your salon or spa’s success, we put together this helpful guide that will show you the value of continuing education, as well as how to take advantage of such programs.
Types of Continuing Education for Salons, Owners, and Managers
When it comes to educational opportunities for stylists, estheticians, salon owners, and managers, the list goes on and on. There are a variety of ways you can support your staff and improve your salon’s services through education.
Here are some of the educational opportunities that have the potential to impact the way you run your business, as well as your employees and services.
Whether you want to boost product sales at your salon or improve your overall product knowledge, hosting or attending product training is a great way to do both.
These educational opportunities can be sought out by salon owners or managers, as well as stylists and salon staff.
New Service/Technique Training
There are always new beauty and hair trends taking the industry by storm, which means there are always opportunities to learn more about these new techniques.
If you want your stylists to feel confident behind the styling chair, empowering them with continuing education is a great way to do so.
Salon owners and stylists are encouraged to continue their education when it comes to the latest styles and techniques so that their salon can stay relevant.
Business Development and Education
If salon managers and owners want to improve the way they handle the business side of owning and operating their salon, there are business courses and classes they can take.
These classes may be more general and geared toward everyone, but you may find unique classes that are aimed at salon professionals. Either way, learning more about managing a business could stand to positively impact the trajectory of your company.
Salon owners, stylists, and managers who teach courses to other salon professionals are also continuing their education because they have to become experts in the topics they teach.
Teaching also gives stylists and professionals more experience in entrepreneurship and leadership, which could definitely be considered continuing their education.
Employee and Client Safety Training
Over the past two years, safety has become prominent, while also evolving quite a bit. Salon managers and owners are encouraged to invest in safety training and continued education so that they can protect their people and their clients.
Make sure to keep salon cleaners and sanitizers accessible to ensure staff training.
Salons need to be well versed in marketing and social media in order to keep growing, which is why marketing courses make for great educational opportunities.
Marketing courses can give you guidance about how to create a social media wall in your salon, about how to make your salon Instagram-worthy, what to post, when to post, and how to post.
They can also help you take advantage of more grassroots marketing efforts that can help grow your business while also being easy on your wallet.
Why Continuing Education Is Important for Salons
No matter what services you offer, it’s important to keep learning. There are many benefits of continuing education. Here are a few:
Innovation and Growth
Continuing education allows a company and its leaders to better themselves, which, in turn, betters the business. Salon owners and managers who continue their education are able to offer their new knowledge to the staff to help grow the business.
When salon managers and owners gain more experience and insight through continued education, they are able to learn how they can become better managers.
Boosts Employee Morale
By offering your people and staff opportunities to continue their education, you will directly boost morale.
Your clients trust you and your people as soon as they sit in your salon chairs. In order to give your clients more confidence and satisfaction, it’s important for you and your people to know the latest and greatest techniques.
By continuing your education, you will always stay abreast of the latest trends.
The services you offer can always be better. Continuing your education will not only formally help you improve your techniques and skill set, but it will also shift you into a new mindset where you are always wanting to improve.
Where to Find Educational Opportunities for Salons
If you are looking for ways to continue your education and experience as a salon owner or manager, you may be wondering how to find these opportunities. Here is a roundup of places that we suggest going to find educational opportunities that are a great fit for you and your business.
Product Supply Partners and Stores
If you want to gain more product knowledge and education, a great resource for learning about new opportunities is through your product suppliers and stores.
Salon Industry Publications
If you consistently keep up with industry publications to learn about new trends and updates, it’s also a good idea to check out their event calendars for educational opportunities.
Attend Trade Shows and Networking Events
When you gather with your industry peers, you will most likely hear of educational opportunities.
Whether you attend networking events or trade shows like the International Beauty Show or Premiere, there may be educational opportunities you can participate in at the show, too. Also, look out for business education events close to home for learning about marketing in your area as well as to connect with other like-minded businesses.
Leverage Online Resources
Hire a Consultant
If you’re unsure where to start with creating and adding educational opportunities for your salon’s people, hire an independent consultant.
Hire an Independent Educator
Many stylists and industry professionals are becoming independent educators and traveling to salons to share their expertise. If there is an educator or professional you and your people would like to learn from, you may want to hire an independent educator.
Through industry associations like the Associated Skin Care Professionals and the Professional Beauty Association you will be able to identify educational classes and opportunities that could help you develop skills and improve your business.
This year, make it a goal to incorporate continuing education into your practice and your salon so that you can grow the business and empower your people.