The Kickass Entrepreneur
  • About
  • Blog
    • All Blogs
    • Create Wealth (Investing)
    • Entrepreneur Interviews
    • Featured Top Posts
    • Growing Profits
    • Growing Revenues
    • Marketing
    • Positive State of Mind
    • Real Estate Investing
    • Retirement
    • Sales
    • Selling your Business
  • Book
  • Courses
  • Podcast
  • Resources
  • Contact
The Kickass Entrepreneur
Subscribe
The Kickass Entrepreneur
  • About
  • Blog
    • All Blogs
    • Create Wealth (Investing)
    • Entrepreneur Interviews
    • Featured Top Posts
    • Growing Profits
    • Growing Revenues
    • Marketing
    • Positive State of Mind
    • Real Estate Investing
    • Retirement
    • Sales
    • Selling your Business
  • Book
  • Courses
  • Podcast
  • Resources
  • Contact
  • Marketing

Direct to Consumer Marketing; The Future for Local Car Dealerships?

  • February 21, 2022
  • 478 views
  • 4 minute read
  • Meg Rivera
car dealership
Share
Tweet
Share

Buying a new car is one of those scenarios that will either fill you with excited anticipation or have you dreading the whole experience. But it’s not all roses for the dealership either.

Challenges in finding new stock, high fees from third-party sellers, and lack of control over the customer experience are making it increasingly difficult for local car dealerships to run a profitable business.

However, implementing an automotive direct-to-consumer model could offer a way forward that provides more for the dealerships and benefits the consumer.

In this guide, we’ll explain exactly what’s involved in this new way of working and how it could be the lifeline that the local car dealerships need.

Life Before the Internet

It might be hard to imagine, but it wasn’t so long ago that there was no internet, Google, or social media. So, that meant that dealerships sourced their new stock by owners turning up at their site and asking if you’d like to buy their car or offering it in part exchange. Then there was also the option of purchasing new stock at an auction.

When the dealership then needed to make sales, they relied on forecourt sales and advertising in local newspapers. And that was it, a pretty straightforward process.

The Advent of the Internet

Now, it might be argued that the internet, at least in the beginning, opened up some new avenues for the moto trade to sell their cars. First of all, there were sites such as Autotrader.

This suddenly meant that your stock had visibility right across the country, and when someone was looking for a particular model that the dealership just happened to have, the customer would travel to snap it up. Now there were few geographical limits to the reach of the advertising.

Then along came eBay. Not only did it offer the opportunity to sell at fixed prices, but there was also the opportunity to shift those cars that weren’t selling via an online auction process.

Both of these routes to market meant the payment of a commission but, maybe, that new increased reach was worth the reduced profit margins.

The Current Motor Trade

As the UK public became more used to making large purchases online, direct sales companies began to arrive on the automotive scene.

Buying platforms that promote the ease with which cash can be handed over for your car can be hugely appealing. And, when accompanied by huge advertising campaigns fronted by well-known celebrities, it can feel as if the local dealerships just can’t compete.

But there’s still the auction houses, I hear you say. Well, yes, there are, but they too have realized the benefits of dealing directly with the consumer. Organizations such as British Car Auctions (BCA) have launched direct-to-consumer websites, and with free home delivery and 14-day returns, they make for a convenient solution.

The Future for Local Car Dealerships

It’s clear that local car dealerships need to adapt their operating model to survive. Many people do want to deal with a local business rather than a huge corporation.

They want the peace of mind that comes from handing over their hard-earned cash to someone standing in front of them rather than entering their credit card details into the void of a webpage.

But, to do that, a different approach is needed. One solution is the direct-to-consumer model. That might sound similar to the way in which the big companies are working, and it is, but there are huge benefits that come from operating this way.

How The Direct-to-Consumer Model Works

The key here is getting in early and before the big guys steal the deal. There are two ways of doing this:

Lead Generation

When someone wants to sell their car, they usually want a quick and easy process. To do that, they might assume that they need to go to one of the big companies.

But, when the local dealership can get access to those leads first, then they get the opportunity to explain the benefits of selling to a local dealership.

Hyper-Local Targeted Ads

Even though the trending platform might change from time to time, social media creates an opportunity to reach the local population. Whether it’s someone wanting to sell their car or buy a new one, they need to be aware of the different options available to them.

By focusing on a twenty-mile radius from the dealership, the advertising reach will bring in the local customer. And, as most car dealers know, that accounts for around half of all transactions.

Adapt or Die

That may sound pretty dramatic, but it is the stark reality of the situation for the local car dealership. Continuing to do the same thing and expecting a different result will simply speed up the process. Working in a different way and utilizing the technology and advertising mediums that we are now so familiar with really is the way forward.

Thank you for your interest in THE KICKASS ENTREPRENEUR'S GUIDE TO INVESTING. Three Simple Steps to Build Massive Wealth with your Business's Profits. Please check your email to confirm the book download. Form: 400529

There was an error submitting your subscription. Please try again.

Related Posts:

  • How New Direct-To-Consumer Brands Are Competing With Amazon And Walmart
  • How Consumer Insights Analytics Helps With Understanding Consumer Behavior
  • Follow These 7 Strategic Tips to Increase Local SEO for Your Business
  • 6 Effective Strategies to Attract More Local Customers to Your Food…
  • How Direct Mail Can Work for Your Business
  • How Investing From Home Is Made Easier Using ASIC Miners From CoinMining…
Share
Tweet
Share
Meg Rivera

Previous Article
Save for an Emergency or Pay Off Debt
  • All Blogs
  • Growing Profits
  • Positive State of Mind

Do You Save for an Emergency or Pay Off Debt First?

  • February 21, 2022
  • Vaughn Torralba
View Post
Next Article
a group of people working in the office
  • All Blogs

What Processes to Outsource to Keep Your Business Safe

  • February 21, 2022
  • Rene
View Post
You May Also Like
amazon optimization
View Post
  • Marketing

Top 6 Benefits Of Renting A Hybrid Meeting Room

  • May 24, 2022
  • Frances
a lady in front of a computer
View Post
  • Marketing

13 Tips For Realtors To Find The Best CRM Software

  • May 3, 2022
  • Rene
Get Paid to Advertise on Your Car
View Post
  • Create Wealth (Investing)
  • Marketing

The Essential Guide on How You Can Get Paid to Advertise on Your Car

  • May 2, 2022
  • Vaughn Torralba
a lady filming herself
View Post
  • Marketing

The Best 7 YouTube Channels for Entrepreneurs

  • April 27, 2022
  • Rene
advertising signage
View Post
  • Marketing

How a Startup Can Hit the Ground Running With Its Advertising Endeavors

  • April 27, 2022
  • Rene
business plan
View Post
  • Marketing

Best Tactics: How to Organize Photography Business Plan Step By Step Guide

  • April 27, 2022
  • Rene
tok upgrade
View Post
  • Marketing

Best TikTok Tools to Improve Your Marketing

  • April 27, 2022
  • Rene
a device beside a sheet of paper
View Post
  • Marketing

Why Sales Data Intelligence is the Best Co-Worker You Can Have

  • April 22, 2022
  • Rene

Join 6,472 Entrepreneurs That Get My Business Building and Wealth Creation Posts by Email

I can teach you how to build a successful, profitable business, and turn that into millions in personal wealth.

Thank you for your interest in THE KICKASS ENTREPRENEUR'S GUIDE TO INVESTING. Three Simple Steps to Build Massive Wealth with your Business's Profits. Please check your email to confirm the book download. Form: 400529

There was an error submitting your subscription. Please try again.

We won’t send you spam. Unsubscribe at any time.

Recent Posts
  • programming laptop 1
    How to Learn Programming Better and Faster
    • May 24, 2022
  • card 2
    What Poker Can Teach You About Winning In Business
    • May 24, 2022
  • coins and bills 3
    Managing Money: The Laws to Keep in Mind
    • May 24, 2022
  • pwd sign 4
    Making Your Office Accessible For Disabled Workers
    • May 24, 2022
  • amazon optimization 5
    How an FBA Audit Can Help You Recover Money from Amazon
    • May 24, 2022
Featured Posts
  • how to become wealthy
    The Entrepreneur’s Secret to How to Become Wealthy and Build a Personal Fortune
  • Most Profitable Small Businesses
    27 of the Most Profitable Small Businesses to Open in 2022
  • Become a Decamillionaire
    How to Become a Decamillionaire, Grow your Net Worth to $10 Million, and Join the 1% Club
Categories
  • All Blogs (861)
  • Canadian Financial Products (4)
  • Create Wealth (Investing) (106)
  • Entrepreneur Interviews (21)
  • Featured Post for Main Menu (4)
  • Featured Top Posts (23)
  • Financial and Investment Calculators and Economic Data (83)
  • Fitness (1)
  • Growing Profits (61)
  • Growing Revenues (98)
  • Growing Revenues (63)
  • Marketing (78)
  • Millionaire and Business owner interviews (2)
  • Positive State of Mind (64)
  • Real Estate Investing (13)
  • Retirement (13)
  • Reviews (12)
  • Sales (14)
  • Sell Me This Pen (7)
  • Selling your Business (13)
  • Startup Ideas (6)
  • Technology (8)
  • Top Products (4)
  • Uncategorized (45)
Follow us
Author
Jeff Wiener
Jeff sold his company to private equity in 2017 and is now semi-retired. Jeff spends time…

    CHECK OUT MY BLOG, AND SUBSCRIBE

    about
    The Kickass Entrepreneur

    Expand Your Business, Improve Profits, Create Wealth

    Expand your business, improve your profits, and create wealth. Each one of the three can be elusive goals. Follow the right steps, and you, too, can create financial independence. It is possible … you just have to take the right steps.
    NAVIGATION
    • About
    • Blog
      • All Blogs
      • Create Wealth (Investing)
      • Entrepreneur Interviews
      • Featured Top Posts
      • Growing Profits
      • Growing Revenues
      • Marketing
      • Positive State of Mind
      • Real Estate Investing
      • Retirement
      • Sales
      • Selling your Business
    • Book
    • Courses
    • Podcast
    • Resources
    • Contact
    TAGS
    apartment BATNA Business business failure business growth business sale Capitalization Rate CAP Rate cash cash flow Creating Wealth Discipline entrepreneur entrepreneurship excel extra cash Featured goal setting Growing Business investing investment real estate M&A marketing Marketing KPIs Mergers and Acquisitions | M&A | Entrepreneur Blog Millionaire millionaire next door mistakes MUR Peter Principle Profit profitability real estate retirement revenue Revenues sales sales management Semi-Retirement Blog | Entrepreneur Blog | Small Business Blog small business Stagnant stocks success Thomas Stanley wealth
    RECENT ARTICLES
    • pwd sign
      Making Your Office Accessible For Disabled Workers
      • May 24, 2022
      • No comments
    • amazon optimization
      How an FBA Audit Can Help You Recover Money from Amazon
      • May 24, 2022
      • No comments
    • Make an Extra $500 a Month
      How to Make an Extra $500 a Month on the Side in 2022
      • May 23, 2022
      • No comments
    • man doing lecture
      10 Different Ways to Acknowledge, Celebrate, and Reward Your Staff
      • May 19, 2022
    • business partner
      Finding the Right Partner for Your Business
      • May 19, 2022
    • online teaching
      How To Make Money With Online Courses: Learn From The Billionaire Way
      • May 18, 2022
    The Kickass Entrepreneur
    • Coaching
    • Book
    • Blog
    • Contact
    • Privacy Policy
    • Terms
    • Disclaimer
    • Facebook
    • LinkedIn

    Input your search keywords and press Enter.