The Rising Importance Of Digital Retail Solutions For Greater Productivity
Digital retail solutions are not something out of a sci-fi fiction novel or a flick that’s set in the future. In fact, they are pretty much the reality these days in the present-day retail landscape, penetrating deeply into its fabric and blazing a trend of digital transformation.
Whether or not you as a retailer embrace these solutions will ultimately determine your ability to survive, succeed, and ultimately transform your retail operations in a highly dynamic and competitive business landscape.
The 2021 Retail Digital Transformation Survey showed that 61 percent of retailers intended to invest more in digital retail solutions over the year. Much of this decision was ushered in by the COVID-19 pandemic, which pushed people to adopt digital technology for almost everything.
When it comes to shopping, the convenience and ease desired by people have brought retail digital solutions to the fore and driven retailers to adopt them strategically to bring about digital transformation.
Digital retail solutions bring a range of benefits to retailers that are focused on staying ahead in the game. Increased productivity of retailers is one of the most incredible benefits of adopting retail digital solutions, especially in an era where consumers are pickier than ever before when it comes to choosing a retail brand.
With these solutions in place, you can evaluate your processes and operations, analyze them deeply to identify problems, and go past any bottleneck. These solutions can work wonders in boosting your efficiency and productivity, thereby enabling you to offer more value to your consumers.
How To Embrace Retail Digital Solutions And Boost Your Productivity?
Now that you know the importance of retail digital solutions in today’s world, you may be wondering how to bring about the transformation. Let’s share some ideas with you here:
#1 Make Your Payments Contactless
Ever since the pandemic brought in social distancing norms, retailers around the globe adopted digitization to make the shopping experience more convenient for people. Contactless payment was slowly gaining momentum, but the pandemic certainly turned it into a full-blown trend.
You should adopt this idea because a significant number of consumers around the world prefer to shop online and pay through a secure payment gateway. Google Pay and Apple Pay are incredibly useful payment options that you can offer to your consumers.
These retail digital solutions can be a great way to streamline your payment process and ease your team’s burden of manually processing payments.
#2 Create A Mobile Application
The world has shrunk to the screen of a smartphone. Anything that people want—be it food, groceries, clothes, household items, etc.—is available for purchase right at their fingertips. Why not become one of the consumer-focused retailers that makes shopping a seamless experience?
You can do so by creating a mobile application that allows people to browse through your offerings on their phones and make a purchase. Having a mobile strategy in place can greatly help you target a huge market and push your offerings forward.
Mobile-first retail digital solutions can provide you with the necessary data that can help you streamline your retail operations. By eliminating cumbersome tasks typically involved in a physical outlet, a consumer-focused mobile application gives your team more time to focus on crucial business matters.
#3 Use Collaboration Tools
Digital retail solutions that boost collaboration and communication can greatly increase the chances of success. Emails are surely old gold, but digital communication platforms have a major contribution towards increasing the productivity of teams.
You can use these platforms to centralize all crucial information and provide a single tool to ensure the flow of communication between teams. Microsoft Teams, Skype, Google Chat, Zoom, and Slack are amazing communication platforms that can increase the productivity of your team by making information available on the go.
These tools can save you time in holding meetings and allow remote working, thereby taking teams outside the constraints of a physical location.
#4 Invest In A Good CRM
Customer relationship management (CRM) is one of the most important functions of a business organization. Its importance increases even more for retail organizations that are always required to cater to the needs of consumers.
If you wish to boost the productivity of your sales team and ensure timely redressal of your customer’s issues, you need to include a good CRM tool in your stack of digital retail solutions. A few examples of it would be HubSpot, Salesforce, and Freshdesk.
Such a tool will help you automate tasks, increase customer retention, and shorten the sales cycle. You get equipped with the right data to make informed decisions and help your team achieve more by doing less.
Keeping pace with digital transformation can be challenging. However, having the right digital retail solutions can definitely take your business a notch higher by enhancing efficiency and productivity.