The internet has made it possible for businesses to break geographical barriers and bring their products to various markets.
According to Neil Patel, “Anyone can start up a business. No college degree, huge bank balance, or corporate experience necessary.”
Digital dominance has highlighted the importance of an online presence and it is vital you know how to maximize the benefits. There are millions of eCommerce sites out there, but this doesn’t mean you can’t grow your online business today.
7 Digital Tips You Follow to Successfully Expand Their Online Business
Starting and expanding your business online can seem overwhelming, difficult, and some days impossible. Let me remind you that by expanding your online business, you can save a lot of money, have global access at any time and from any place.
You can also benefit from improved customer service by increasing your flexibility.
Successfully expanding your online business doesn’t happen overnight, but here are a few tips to simplify your journey.
1. Pick the best platform for your business
Choosing your eCommerce platform is one of the first decisions you will make while you plan to expand your business online. It is important that you set clear goals and identify your target audience for your online business before making a decision.
There are numerous eCommerce platforms out there, but you need to choose one which will allow you to grow.
- WordPress: For example, if your online business focuses more on creating content, then WordPress would be your best choice. WordPress is the top open-source Content Management System (CMS) used today. WordPress is also known for its customizability and enhanced user experience. So make sure to let your personality and vision shine through.
- Shopify: For eCommerce and products, Shopify would be your top choice. Picking the right platform is an investment you make. It sets the foundation for your future success. You are digitizing and streamlining activities and tasks which would have required human intervention.
Lastly, to successfully expand your online business, make sure you remember the reason you started. While choosing a platform is an important decision, you need to keep track of the bigger picture and your goals for your business.
2. Design a user-friendly site
With the boost in UX and UI trends, it is important you make the most of it.
Nowadays, users prefer a simple and quick way to access information. This is why you need to create a mobile-optimized site. To check how your existing site looks on a mobile, use a good mobile tester for a preview. You may also take a step further by hiring a professional UX/UI design company.
Society today is moving towards a goal of inclusivity. You want your site to reach everyone possible, including the elderly, visually impaired, or disabled. Simple available techniques can go a long way in maximizing the benefits you will reap.
The average internet user skims through the content, and you want the information they take in to convert them into customers. An important part of your user interface includes the visual elements and formatting.
Make sure you use contrasting colors which are bright and attractive to the eye. Formatting your text and using appropriate fonts are important as well. You wouldn’t want text which is so small that customers have to squint to read, right? This is your chance to visually appeal to your users.
3. Outline your content marketing strategy
To successfully outline your content marketing strategy (CMS), you need to know why you are creating content, who your target audience is, and why you are unique. One of the outcomes of CMS is to increase revenue, lower costs, or get better customers.
According to Kristina Halvarson, CEO and founder of Brain Traffic, “It’s super important to use functional strategy to inform your content strategy.” Specific goals like “launch x new products in 6 months” will inform your content strategy.
To directly improve your content marketing and SEO efforts, you can have your audio and video transcribed by transcription sites. It not only increases accessibility for customers with visual or hearing issues, but you can also repurpose your content into new articles or social media posts. If you have a podcast or a video blog as part of your online business, transcribing your content along with video or audio will generate multiple SEO benefits.
When addressing user needs, identify why your users need you, followed by actions to address those needs through your content.
Lastly, focus on prioritizing user needs. Attempting to address everything for everyone usually ends up with nothing. Focus on a specific need, and improve the outcome of using your product.
4. Make data-based choices for your business
Make data analysis your business’s best friend. You need to understand the demographics and behaviors of your customers to address their needs.
Making data-based decisions is vital as it can significantly improve your customer service, reduce the bounce rate of your website, and help you make low-cost conversions of customers. You need to keep in mind where your customers are based globally because data protection laws vary across countries. Data protection laws, such as GDPR gives individuals the right to withdraw consent for their personal information to be utilized.
On the other hand, the CCPA enforced in California is another set of protection laws that aim to regulate how businesses use personal information. It’s best to understand the difference between GPDR and CCPA, and other relevant data protection laws.
Prior research on this is important especially if you want to expand your business globally. Using the data of your customers is a great way to understand their patterns. Following the respective data protection laws of the areas your business operates, data analytics can still be your best friend!
5. Utilize and build an active social media presence
John Rampton states, “You cannot run a successful online business without using social media.”
Social media trends are always evolving. From the rapid boom of TikTok to the short and catchy Instagram reels, these platforms are the backbone of multiple businesses.
Using a focused content strategy, find a way to translate the information into social-media-friendly information. This will help in various ways such as:
- Attracting new customers
- Improving your market research locally and internationally
- Building your own brand
- Increasing traffic directed to your site
- Improving your site’s search engine ranking
Before you dismiss Instagram, TikTok, or any other platform, weigh the pros and cons of building an active social media presence. You will see that the benefits outweigh the cons, so get ready to interact online!
6. Employ Pay-Per-Click (PPC) advertising
Another technique available to generate clicks to your website is pay-per-click advertising. You pay the search engine, i.e. Google Ads, a small fee and buy visits to your site.
You might wonder if it’s really necessary, or even effective, but if you pay up to $5 per click, and it leads to a $250 sale…it’s a no-brainer!
PPC is great for online businesses as it helps searchers, advertisers, and search engines. While all types of businesses can benefit from this technique, executing it is important but tricky. You can get your pay-per-clicks graded by Google Ads Performance Grader.
It ensures your keywords are relevant, exhaustive, and expansive. Allocating a budget for this technique might seem unnecessary, but if implemented correctly, the benefits are worth it.
7. Publish customer testimonials
You want your business to generate more revenue and positive online reviews are an important way to achieve that. With an online business, there’s no guarantee your customers can walk into your store or office to check out your services. What if you only have an online store? Or you have a blog? Or you have international customers?
This is where positive testimonials from your customers come in handy. People are inclined to seek opinions from other customers.
Choosing a well-known and easy-to-use review site is a simple but effective technique to encourage your customers to leave reviews. You can opt for Google, Yelp, or Facebook. Ensure that your business is easy to find on the review site, and the options to leave reviews are easily accessible. Great, you’re good to go!
There is an abundance of information available today on successfully expanding online businesses. Although you might feel overwhelmed, it is important to remind yourself of why you started this venture to begin with, and adapt existing tools to support your goals.
Incorporating search engine optimization, a well-thought social media strategy, and paid marketing strategies, your online business can flourish.
Let your website reflect your personality, your brand, and what you stand for. Whether you work individually or with a team, these tips can resonate differently with different people.
You should incorporate your personality and vision when executing your goals, and ultimately expanding your digital business.
Let this information sink in. Reflect. Then act. Let us know if you enjoyed reading this article. Comment down below something new you’ve learned!