For any business digital signage is a boon. It is cheap to run, very easy to operate, and most importantly flexible. The information or promotions that are being shared on the screen can be changed in moments. If it suddenly starts raining, shops, cafes, restaurants, and other businesses that use digital screens can start to display wet weather offers. For example, cafes can promote soup instead of salads and fashion retailers can switch a summer dress special offer to one for raincoats.
It is also relatively easy to move the position of the screen. Potentially, they can be used on pavement A-frames or set up in store windows as well as on the walls. But to gain maximum benefit from them stores need access to the best digital signage software. Of course, they have to learn how to use it and get into the habit of refreshing their advertising regularly.
In this article, we share an approach to doing this that is not too time-consuming and is sustainable over the long term.
Complete the training
The best digital signage software providers include training in the price. Go through it from start to finish, at least once. Doing this enables you to fully understand what the system is capable of. If you don’t do the training the chances of your getting the most out of the software are practically zero.
Keep the support details handy
Make sure that the details of the software company’s support desk and training are easy to hand. This makes it more likely that staff members will reach out for help instead of wasting hours trying to work out how to edit and deploy promotions.
Don’t forget to do the analysis
An awful lot of digital signage users need to pay attention to the fact that they can use the software to uncover which promotions are the most effective. This is incredibly important data that makes a big difference to profitability. So, train your staff to use it and carry out the analysis regularly.
Learn to create custom images and videos
Most digital signage software includes access to hundreds of photos, memes, and videos. This means you can get started immediately and create your first promotion in just 10 to 15 minutes.
But, it is important not to rely on stock images. Instead, create a few of your own. That way if you want to promote a specific coat you can use a photo or short video of a staff member actually wearing it. This is far more effective than using a stock photo of a coat that does not look exactly the same as the one you are promoting.
Initially assign one person to update the screens
Initially, task one person with learning the system, running the screens, and doing the analysis. Let them innovate and explore which forms of advertising your customers respond to the most.
Train more than one person
Once they have a good system in place, get them to train at least another two colleagues. That way if the first person leaves there will always be someone to take over. Familiarise other members of staff with how digital signage works and the types of advertising it can be used for. Usually, when you do this, staff members will come up with lots of ideas for new promotions. They will also be more motivated to create good-quality images and videos for use on the in-store screens.
Provided you do all of the above, you will surely find that your digital signage will generate higher sales. In most cases, the cost of running them will be more than covered by the additional profit made.