The Kickass Entrepreneur
  • About
  • Blog
    • All Blogs
    • Create Wealth (Investing)
    • Entrepreneur Interviews
    • Featured Top Posts
    • Growing Profits
    • Growing Revenues
    • Marketing
    • Positive State of Mind
    • Real Estate Investing
    • Retirement
    • Sales
    • Selling your Business
  • Book
  • Courses
  • Podcast
  • Resources
  • Contact
The Kickass Entrepreneur
Subscribe
The Kickass Entrepreneur
  • About
  • Blog
    • All Blogs
    • Create Wealth (Investing)
    • Entrepreneur Interviews
    • Featured Top Posts
    • Growing Profits
    • Growing Revenues
    • Marketing
    • Positive State of Mind
    • Real Estate Investing
    • Retirement
    • Sales
    • Selling your Business
  • Book
  • Courses
  • Podcast
  • Resources
  • Contact
  • Marketing

Digital marketing: what is it?

  • December 21, 2022
  • 392 views
  • 5 minute read
  • Meg Rivera
digital marketing shown on a laptop
Share
Tweet
Share

Now the Internet is used by more than 5.2 billion people. And the amount of active customers is steadily growing from day to day. That’s why businesses are looking to consolidate their position on the World Wide Web.

To do this, they create an online marketing strategy based on online channels for the promotion of advertising messages. In this article, we will tell you what digital marketing is, why it is needed and what it includes.

What is internet marketing?

Internet marketing is a set of techniques on the Internet aimed at attracting attention to a product or service, popularization of this product (website) on the network, and its effective promotion for sale.

Unlike traditional advertising in newspapers, on television, radio, banners, billboards, and posters, Internet marketing functions online.

It offers effective tools for lead generation and building communication to interact with the audience and measure the level of engagement and loyalty to the brand. Popular online marketing channels include email marketing, PPC, SMM, messengers, chatbots, web push notifications, and search engine optimization.

What does internet marketing involve?

Internet marketing includes such system elements as:

Content marketing

Content marketing strategy is focused on the exchange of useful and actual information with the audience. With the help of high-quality and modern content, you can draw attention to your brand and company as a whole. It is crucial to keep in mind that marketing is a great tool for everyone who seeks stability and tries to develop their business.

Search engine optimization

Search Engine Optimization (SEO) is the optimization process of a website to make it rank in higher positions in search results. The optimization helps the website to be on the first pages of search engines.  It is then that you can achieve better traffic to your site.

Contextual and display advertising

Internet advertising typically involves a combination of paid search and display advertising. Most often, this tool works on a pay-per-click basis (companies pay for advertising only when users click on it).

Marketing in social networks

Online marketing is primarily about sharing information with your customers. Social networks are a great help in this. Promotion on these networks extends far beyond simply writing posts and replying to comments. To be effective, the influence on the audience must be coordinated and consistent.

Why businesses need online marketing?

Using the services of an Internet marketing agency, like www.loungelizard.com creates two important opportunities for business:

– optimize costs – you do not have to pay salaries to sales staff and spend money on advertising;

– expand the company’s activities. You can enter the national and international markets without being limited to local activities. At the same time, no additional costs will be required.

Entering the market with the help of Internet technologies is much easier and cheaper than traditional advertising media. In addition, Internet marketing itself is developing rapidly, which means that it gives more and more new opportunities.

Internet marketing trends

Active use of analytics

In today’s information-overloaded world, companies of all levels understand that the use of more advanced analytics methods is becoming a prerequisite for effective cost optimization. In 2020, specialists involved in the promotion of small and medium-sized businesses will apply more sophisticated approaches to measuring results in various areas of online marketing.

Strategic diversification

The high level of competition and the struggle for the attention of users in all directions make you look for ways to get customers not only through SEO and contextual advertising but also with the use of many other tools. In addition to high competition, another reason for this is the desire not to depend on one source of traffic.

SEO may not always be stable and predictable due to changes in search engine algorithms, the cost per click in AdWords can increase dramatically, Facebook is also actively changing the rules, etc. Therefore, “hedging” bets and diversifying your marketing strategy can provide good results.

Chatbots and messengers

Need to check when your shipment will be delivered? Send the tracking number to the company’s bot on Telegram and get an answer in two seconds. This and many other cases show the potential of how the latest achievements in the field of artificial intelligence and programming allow people to get answers to their queries instantly.

Who is an Internet marketer?

The profession of Internet marketer sounds quite mysterious, mostly because not everyone understands what is behind this name. And there is a lot behind it.

An Internet marketer is a demanded specialist who perfectly understands not only the process of promotion on the Internet or knows how to set up contextual advertising. This is a specialist who is oriented in classical marketing, knows and knows how to use Internet tools to promote business, and also understands which advertising channel will be most effective for a particular type of business.

For a better understanding of this profession, we have prepared a short list of tasks, what an Internet marketer should be able to do:

– SEO-promotion of the client’s Internet resource and bringing it to the top of search queries for certain words;

– the creation of online communities for the company, their promotion, and work with social networks;

– tracking negative reviews, if any, and competent, quick processing of such reviews;

– an Internet marketer should analyze competitors, or rather, their websites and representations in social networks;

– analysis of the target audience of the client;

– setting up advertising – teaser, contextual or other, with the involvement of relevant specialists;

– work with bloggers and opinion leaders;

– strategy of promotion of the company on the Internet – marketers are engaged in its development, as well as select specialists who are necessary for quality work in this direction.

The current realities are such that no business can successfully function in the long term if it does not use online marketing tools.

In order to use the available budget as efficiently as possible, you should clearly define the goals and specify them. Internet marketing is about a systematic approach to promotion.

Thank you for your interest in THE KICKASS ENTREPRENEUR'S GUIDE TO INVESTING. Three Simple Steps to Build Massive Wealth with your Business's Profits. Please check your email to confirm the book download. Form: 400529

There was an error submitting your subscription. Please try again.

Related Posts:

  • A Guide to Digital Marketing
  • What is Lead Generation in Digital Marketing?
  • Top 12 Digital Marketing Tools for Beginners
  • The Role of Big Data in Digital Marketing
  • 15 Digital Marketing Mistakes Costing Your Business
  • Digital Content Marketing Ideas for Business Done Right
Share
Tweet
Share
Meg Rivera

Previous Article
pay your tax now
  • Business

Estimated Taxes Form 1040 ES: What It Is & Tips on How to Fill It Out

  • December 21, 2022
  • Meg Rivera
View Post
Next Article
yubo
  • Technology

What’s New With Yubo? App Partners With Hive for Innovative Audio Moderation

  • December 22, 2022
  • Meg Rivera
View Post
You May Also Like
Marketing Manager
View Post
  • Marketing

Marketing Tactic For Plastic Surgery

  • February 2, 2023
  • Meg Rivera
email marketing
View Post
  • Marketing

Cart Abandonment Email: How to Bring A Customer Back To You?

  • January 30, 2023
  • Meg Rivera
Email Marketing
View Post
  • Marketing

Email Deliverability Test: How to Optimize Your Email Campaigns?

  • January 27, 2023
  • Meg Rivera
marketing
View Post
  • Marketing

The Psychology Of Colours In Branding And Marketing

  • December 26, 2022
  • Frances
influencer
View Post
  • Marketing

4 Ways to Use Influencer Marketing to Grow Your Business

  • December 22, 2022
  • Meg Rivera
gmail
View Post
  • Marketing

5 Reasons Why You Should Invest in Cold Email Outreach

  • December 15, 2022
  • Meg Rivera
tablet and paper
View Post
  • Marketing

Why Demographics Matter in Marketing Your Small Business

  • December 9, 2022
  • Meg Rivera
youtuber
View Post
  • Marketing

How Your Small Business or Company Can Benefit from Setting Up a YouTube Channel

  • December 7, 2022
  • Meg Rivera

Join 6,472 Entrepreneurs That Get My Business Building and Wealth Creation Posts by Email

I can teach you how to build a successful, profitable business, and turn that into millions in personal wealth.

Thank you for your interest in THE KICKASS ENTREPRENEUR'S GUIDE TO INVESTING. Three Simple Steps to Build Massive Wealth with your Business's Profits. Please check your email to confirm the book download. Form: 400529

There was an error submitting your subscription. Please try again.

We won’t send you spam. Unsubscribe at any time.

Recent Posts
  • Investing in Multifamily Properties 1
    How to Choose the Right Neighborhood for Your Family: A Guide to Making the Perfect Choice
    • February 7, 2023
  • Chiropractic 2
    The Ins And Outs Of Starting Your Own Chiropractic Practice
    • February 7, 2023
  • Apple Device 3
    The Impact Of New Releases On The Value Of Your Used Apple Device
    • February 6, 2023
  • Trucks in a row with containers in the parking lot. Logistic and Transport concept 4
    Make Your Commercial Fleet Fuel-Efficient With These Tips
    • February 6, 2023
  • fist bomb 5
    5 Key Elements of effective teamwork
    • February 6, 2023
Featured Posts
  • Become a Decamillionaire
    How to Become a Decamillionaire, Grow your Net Worth to $10 Million, and Join the 1% Club
  • how to become wealthy
    The Entrepreneur’s Secret to How to Become Wealthy and Build a Personal Fortune
  • Most Profitable Small Businesses
    27 of the Most Profitable Small Businesses to Open in 2023
Categories
  • All Blogs (1,031)
  • Business (181)
  • Canadian Financial Products (4)
  • Create Wealth (Investing) (129)
  • Entrepreneur Interviews (24)
  • Featured Post for Main Menu (4)
  • Featured Top Posts (23)
  • Finance (39)
  • Financial and Investment Calculators and Economic Data (114)
  • Fitness (5)
  • Growing Profits (71)
  • Growing Revenues (70)
  • Growing Revenues (115)
  • Marketing (132)
  • Millionaire and Business owner interviews (3)
  • Positive State of Mind (68)
  • Real Estate Investing (16)
  • Retirement (13)
  • Reviews (12)
  • Sales (15)
  • Sell Me This Pen (8)
  • Selling your Business (13)
  • Startup Ideas (13)
  • Technology (102)
  • Top Products (4)
  • Uncategorized (54)
Follow us
Author
Jeff Wiener
Jeff sold his company to private equity in 2017 and is now semi-retired. Jeff spends time…

    CHECK OUT MY BLOG, AND SUBSCRIBE

    about
    The Kickass Entrepreneur

    Expand Your Business, Improve Profits, Create Wealth

    Expand your business, improve your profits, and create wealth. Each one of the three can be elusive goals. Follow the right steps, and you, too, can create financial independence. It is possible … you just have to take the right steps.
    NAVIGATION
    • About
    • Blog
      • All Blogs
      • Create Wealth (Investing)
      • Entrepreneur Interviews
      • Featured Top Posts
      • Growing Profits
      • Growing Revenues
      • Marketing
      • Positive State of Mind
      • Real Estate Investing
      • Retirement
      • Sales
      • Selling your Business
    • Book
    • Courses
    • Podcast
    • Resources
    • Contact
    TAGS
    apartment BATNA Business business failure business growth business sale Capitalization Rate CAP Rate cash cash flow Creating Wealth Discipline entrepreneur entrepreneurship excel extra cash Featured goal setting Growing Business investing investment real estate M&A marketing Marketing KPIs Mergers and Acquisitions | M&A | Entrepreneur Blog Millionaire millionaire next door mistakes MUR Peter Principle Profit profitability real estate retirement revenue Revenues sales sales management Semi-Retirement Blog | Entrepreneur Blog | Small Business Blog small business Stagnant stocks success Thomas Stanley wealth
    RECENT ARTICLES
    • man looking at his tablet
      These Are The 7 Mistakes Six-Figure Earners Make
      • January 7, 2023
    • starting your own business
      6 Must-Know Tips For Starting Your Own Business
      • January 1, 2023
    • business loan application
      3 Ways to Use a Business Loan in 2023
      • December 27, 2022
    • bitcoin
      Why Invest in a Bitcoin Casino: Understanding the Crypto iGaming Business
      • December 22, 2022
    • money in grass
      Getting an Affordable Home Loan for the Eco-Home of Your Dreams
      • December 22, 2022
    • saas sales
      3 Proven Tactics to Increase B2B Wholesale Sales
      • December 22, 2022
    The Kickass Entrepreneur
    • Coaching
    • Book
    • Blog
    • Contact
    • Privacy Policy
    • Terms
    • Disclaimer
    • Facebook
    • LinkedIn

    Input your search keywords and press Enter.