No matter what type of business you own, you need a way to promote your products and services. One of the best ways to do that online is through content marketing.
Digital Content Marketing Ideas for Business Done Right
This form of creative marketing will help your brand get in front of a broader audience of people likely to be interested in buying your products or services.
What Is Content Marketing?
Content marketing is the practice of creating and publishing various forms of content to increase brand awareness and inform your audience. It is a strategic approach that has the end goal of turning readers and followers into loyal customers.
Use content marketing to achieve your marketing goals by promoting your brand on various digital platforms, generating leads, and educating potential customers about your industry.
Ready to see how digital content marketing can bring in more business? Let’s dive into the best digital content marketing ideas for businesses.
8 Digital Marketing Tips for Business Owners
Understanding marketing is crucial for anyone starting up a business. Without marketing, it will be a challenge to find new customers or build your online presence.
Here are some tips to follow to develop a digital content marketing strategy if you’re just getting started.
1. Blogs Are Still Relevant
If you want a tried-and-true way to improve your search engine rankings, look no further than blogging. Well-written blogs that use the right keywords will help you rank higher on search engine results.
They will also help your website stay relevant, which is vital for your ranking. Focus on interlinking your blog articles naturally to keep readers interested and engaged on your website. The longer users engage with your website, the better.
As you craft your blogs, focus on providing valuable information in each post instead of selling your products or services.
Readers who find value in your blog posts will want to learn more about your business. Eventually, they will turn into paying customers. Make your content interesting, helpful, and engaging to keep people coming back.
2. Be Consistent
The most important part of content marketing is consistency. Once you develop a strategy, you need to make sure you stick with it if you want to be seen as a thought leader in your industry. Plus, being consistent will help with search engine optimization (SEO).
So, as you develop your content marketing strategy, be realistic about what you can commit to.
For some small businesses, this might mean taking it slow at first. For example, you might start out by publishing one blog post a week and a few social media posts a week.
Then, as you get comfortable and are able to work more efficiently, you can add on to your strategy.
3. Content Is More Than Written Text
Think about how you can use videos, images, infographics, audio, and more to engage your audience. Visual content is particularly useful on social media posts.
For example, social media sites like Instagram and Pinterest tend to be visually heavy. Learn how to make stunning graphics or informative infographics that can cause people to stop scrolling and click on your post.
Thanks to technology, anyone can create and publish visual content without needing to be a graphic designer. Some tools that can help create visual content include Canva, Crello, and PicMonkey.
4. Be Part of a Larger Conversation
Your content should do more than only promote your products and services. Instead, you need to place yourself within the more extensive conversations happening in and around your industry.
As you share on social media, don’t be afraid to curate content from other sources. Point your audience to valuable resources that align with your core brand, and share motivational quotes that resonate with your company’s culture.
Comment on posts from other influencers in your industry, and engage in conversations. All of this works to demonstrate how your brand is staying on top of what’s happening in your industry.
5. Repurpose Content
You don’t need to create unique content for every single thing you publish. For example, you can create one long blog post and then post short sections to share on social media.
You can also expand on your blog post to create a longer ebook for lead generation. You can also repurpose blog posts to create online courses, webinars, or podcasts.
There’s really no limit to the many ways you can repurpose content. Just make sure the content you repurpose is your own. Use tools like Grammarly or CopyScape to ensure the content you publish is unique to your domain.
Plagiarism is unethical. It can also be detrimental to your SEO.
6. Publish Guests Posts
Running out of things to say? Consider opening your website up to guest blog posts. This option helps you by giving your audience consistent content from fresh angles. It also helps your guest bloggers develop name recognition and build links back to their websites.
It’s important to create guidelines for guest bloggers, including whether they can publish the content elsewhere and what types of content you’d like to see. That way, everyone involved understands the expectations of your partnership.
7. Vary the Type of Content You Create
Every blog post should be a little different to keep your readers engaged and ensure that you are delivering valuable content with each post.
Here are a few ideas of different types of articles you can create. Mix them up throughout the month to give your blog some variety and see which types of content your readers prefer.
- Lists: Create a top 10 list that is relevant to your audience.
- Industry News: Explain something newsworthy happening in the industry with your company’s own analysis.
- Explanatory articles: Define a commonly used industry term and how it applies to your audience.
- “How to” articles: Show readers how to accomplish a goal or complete a task.
- Behind the scenes look at the company: Show the people behind the brand.
- Frequently asked questions: Answer some common questions you get asked by clients.
8. Have Some Fun
Content marketing is a way to highlight the human side of your brand. So, don’t be afraid to have some fun with it!
You’re in control of your brand’s voice, so think about how you want to be seen by the world, knowing that your voice might change depending on the platform.
For example, your LinkedIn posts should be polished and professional, using humor lightly and only when you are confident your audience will get the joke.
Your TikTok page, on the other hand, might be a little more lighthearted, showcasing your company culture or sharing quirky facts about your industry.
At the end of the day, people like to see the people behind the brand, so don’t be afraid to lighten up a bit as you develop content.
Conclusion
Content marketing should be considered an essential part of every small business’s marketing strategy. Use these tips to develop a content marketing strategy that will engage your audience and help you build your brand’s online presence.
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