Even in 2021, where inbound marketing has a great influence over the market, cold emails are still effective. It is still instrumental to attract more customers, engage them and get more leads.
Tips on How To Create Cold Email
However, unlike the other communication channels, it is complicated as you are totally new to the audience, have no relationship with them, and lack non-verbal feedback. Therefore, it requires a proper strategy and set of expertise to make a win-win situation for business.
The concept of cold email may feel outdated, but if done right, it can be as fruitful as ever. The reason behind cold email is still the talk of the town is its ability to engage prospects and customers and drive a lead to your sales pipeline.
Besides this, it is time-efficient and scalable and reaches your audience en masse. Moreover, unlike the other spam emails, it offers the prospect or customer something valuable without asking anything in return but a reply or click.
Cold email can also serve the purpose of building brand awareness, and you can also use it to send documents, infographics, promo material and material and more.
But, as thousands of other businesses are also using email marketing and people receive an email every minute, it’s easy to get drowned. The chances are high that your email remains unopened or sent into the trash.
So the question arises, how to cater to this situation? The answer is, use a proven cold email writing technique that guarantees more open rate and more click-through rate?
However, if you are still unsure and are wondering how to create a cold email that works, we have got you covered.
In this article, we will give you a detailed insight into how the approach to cold emailing has changed and how you can write a winning cold email in 2021. But before moving forward, let first understand what is a cold email?
What is a cold email?
A cold email is an unsolicited message that you send to a prospect with whom you don’t have any relationship yet.
Contrary to this, a warm email is an email you send to someone who is already in contact with you.
How the approach to cold emailing has changed?
Over the years, the cold email has changed a lot. Back in old days, when the cold emailing was new, the sole purpose was to pitch the offer.
Marketers those days were quite happy to send a single generic message to a mass audience without personalization and segmentation. Unsurprisingly, this technique worked great, and they managed to generate leads because the idea was new, and not many businesses were using email marketing yet.
However, with time cold marketing became popular, and many businesses started using copy-paste messages to pitch the prospect. Here comes its downfall as it flooded the prospect’s inboxes with irrelevant messages that were left unopened. People got sick of copy-paste messages, generic characters, and salesy tone, and as a result, it became less effective.
Since then, the approach to send cold emails has evolved. Now it is more about building a relationship with a prospect instead of sending aggressive sales pitches over and over again. Besides this, a generic copy-paste message that fits all types of emails is no more effective. And personalization has become the key to win customers.
Although the approach to cold emailing has changed, the thing that has not changed over the years is the importance of a prospect’s email.
You might be aware of how critical email marketing and cold emailing are for your business, but do you have the email list of the people you want to contact? If not, we will tell you how you can find an email of the people who could possibly be your prospect.
How to find an email for cold emailing?
With the advancement of technology, it has become easier than ever to find an email to your potential buyers.
There are so many email search tools available in the market that can help you find a prospect’s email with few clicks. These tools usually work on the fermium business model, and you would have to purchase their package to hunt more emails.
Almost all email hunting tools are highly effective. However, if you don’t want to spend money on these tools, here are some other ways to find an email address.
Using these, you can find the emails for free, but it can consume a lot of time.
- Facebook (About)
- Google Search
- Twitter bio
- Company website (Contact us, about us)
Once you have created the email list, the next step is to write a cold email that brings more leads. Here’s how to write.
How to write a cold email?
Intriguing subject line
As the subject line in email marketing is regarded as the key to open the door, it should be attention-grabbing.
To make it compelling, you can create the subject line in the form of an idea, question, or anything unique that is not used too often.
A unique and intriguing subject line will not only leave a good first impression on the prospects, but they will be more engaged in the rest of your email.
Add opening line
The opening line is crucial as it serves the great purpose of breaking the ice. Besides this, it let the receiver understand why you are reaching and what you want to talk about.
Here make sure to introduce yourself or talk about the company you work for. You can also add a short pitch by stating how recipients are highly valuable and how this company can impact their life.
Write as you talk
As discussed earlier, the cold email trend has changed. Now recipients can detect the marketing copy and will not bother opening the email.
Therefore, while writing the cold email, make sure to write as you speak to your family, friends, or a group of people.
However, do not try to overcomplicate things and make them concise and friendly. Keep the sentence simple, and personalize it to have greater chances of being opened. Besides this, you can also add slang, idioms, and humor where appropriate, but do not use too often.
Don’t sound like a Template
Although a template saves a lot of time, it can also backfire. As your prospects are getting hundreds are cold emails from other marketers, using the same templates will not help your cause.
They will detect your email and will not bother opening it. So what could be worse than that? All your efforts are in vain.
However, if you still want to use a template, improvise it and make it sound more like you. After a minor tweaking, your email will look more realistic, and you will see a definite change in the results.
Besides this, you can make your cold email stand out by:
- Building connection
- Proposing value in your pitch
- Talking benefits, not features
- Staying to the point
- And adding a clear Call to action CT
Hopefully, now you will have a clear understanding of the importance of planning and preparation before sending a cold email. Without focusing on these important features, your cold email outreach will struggle to achieve the desired result.
So make sure to follow the latest trends and write your cold email copy as well as possible. This way, your cold email can stand out from competitors, and you can build a long-lasting relationship with your potential prospect.