Video games are becoming an advertising platform for the most profitable audience – young and middle-aged people. Along with the income growth of companies that develop computer entertainment products, competition is also intensifying.
Hundreds of new games that catch the audience appear on the market daily. Everything matters in the launch of a project: plot, graphics, video game art styles, marketing strategy, and, of course, a successful game logo.
Understanding The Basics of Game Logo Design
The gaming industry emblem designs are realistic, detailed, and bright. From the first second, they can attract the attention of even those who are not interested in this industry. Logo basics are probably one of the simplest but, at the same time, essential aspects when creating games.
What is the first thing that motivates you to get to know the game? This is a unique, emotional, and dynamic game logo design. The player will most likely see this thing first and then decide to press the Install and Play buttons.
A good logo helps you quickly find the good game among many icons in the PlayMarket or AppStore.
6 Steps In Creating A Gaming Logo Design
A poorly drawn logo is more likely to scare the user away. Logos that do not fit the theme, or those that immediately identify a serial product, negatively affect the perception of the game as a whole. To help you prevent this, Northwest Brand Design offers both logo design and professional branding for your company.
Moreover, here are 6 steps in creating a logo design with high quality.
Understanding Your Target Audience
First of all, gaming logo design is the business card of any project, so this card must be directed to the target audience. If this is a child’s game, the various elements with skulls, blood, and other “adult” components are unsuitable for such an audience. This is the most typical example of how the understanding of the target audience works.
Conducting Market Research
Analysis of the gaming market is the main factor in forming a strategy for creating a quality project. In a logo design case, this will help the art team understand existing projects’ features and create unique sketches or concepts.
Analyzing Competitors’ Game Logo Designs
Most of all, market research is explicitly aimed at analyzing competitors. There are a lot of similar projects and games in different genres. Some companies deliberately go for copying the game art styles and logos of others without violating copyright.
Therefore, in order not to be listed among such projects, it is vital to analyze the gaming market, especially competitors and top representatives of game genres.
Techniques For Generating Ideas
Each artist and designer has unique techniques and features to create a logo. But in general, there are basic and, at the same time, effective logo basics aspects for conveying the main ideas of the game.
The main thing is to find out the idea and essence that the logo will reflect and try to create a unique design. Different game art styles — different logos.
Horror-style games are characterized by letters that resemble scratches or blood streaks. Soft, friendly fonts in attractive colors can be seen in games for young children, etc.
Sketching and Refining Your Game Logo Design
Spending expensive digital resources of the studio on the first examples and logo design drafts is not recommended. Most artists and designers can handle a simple pencil and paper skillfully. So, sketching and refining, many studios carry out live and using conventional game logo design tools.
Think carefully about the concept of the logo, but don’t overdo it. Don’t over-complicate the logo just for aesthetic effect, as it should be easily recognizable and scalable.
Think about whether it will look equally good inside the game or on the main page of the PlayMarket, AppStore, or other online services like Steam, Origin, etc.
Creating Your Game Logo Design In A Digital Format
Having completed the first development of the logo for the game, you can start creating it in digital format. This is almost the final stage, so the logo can already be demonstrated to the audience.
But don’t rush into it. Combine those ideas that were on paper and a conditional graphics tablet so that the image looks similar to each other.
Testing and Refining Your Game Logo Design
Logos do not exist on their own: they need to be used in different contexts. When your logo is ready, you can finally apply it as part of a broader branding strategy, but only after testing and initial audience evaluations.
One of the frequent features is the “leakage” of images, which the studio itself creates. This is done to hear in advance the opinions and reviews of the target community of gamers. As a result, the logo or, generally, the game art design can be changed.
Protecting Your Game Logo Design
It is important to understand that a logo is not just a pretty picture. It performs the essential function – to briefly and succinctly create your game’s presence among other projects. That’s why it’s so important to protect the project’s logo and brand identity so as not to let others take advantage of it.
Trademarks and Copyrights
The best way to protect a logo is to copyright it. At the same time, it is not at all necessary to be the direct creator of the drawing – a sketch can be ordered from an artist or an outsourcing studio and then redeem the possibility of its free use.
Strategies For Protecting Your Game Logo Design
Usually, it is enough just to obtain a copyright for the logo. But if you go to a high level with many competitors, you need to protect every element of the game’s design. Sometimes even the color becomes the subject of a legal dispute.
Therefore, it is important to register the logo and save draft sketches. If you order a project from a designer or a company, do not delete screenshots of the correspondence history of calls.
If the logo is stolen or you notice someone has an obvious copy-paste of your design, you can prove its true identity by providing all available materials.
Tips For Successful Game Logo Design
If we skip the philosophical aspect and various best logo color combinations, we can single out 4 features for a good and high-quality logo.
And the main tools to achieve the goal will be those that will cause associations of the logo with the game – font, graphic elements, and logo colors.
On the one hand, creating a logo may seem like a rather complicated and lengthy process. On the other hand, the importance of logo design cannot be overestimated because it is the foundation of visual familiarity and recognition of game art styles.
Creating a logo that is ultra frilly, bright, or “explosive” in color is unnecessary. A successful game logo will ensure popularity and sales, while a weak one will turn the product into an outsider in the gaming market.
- What are the key elements of game logo design?
Usually, there are 3 main elements – strong design skills, creative concept, and competent implementation. By understanding these elements, even a beginner artist will be able to create a unique game logo design.
- How do you choose the right colors for a game logo?
Depending on the genre of the game can be divided into several large groups. Dark logos (black, gray, brown) are used in shooters, red in various shades in fighting games, and variations of green and purple in fantasy projects.
- What are some common mistakes to avoid in-game logo design?
First is the lack of basic knowledge about design and strategies for implementing the logo. Also, many studios do not care about the security and copyright of the game logo. By removing these shortcomings, you can achieve much more success.