Content marketing is a difficult field to thrive in. The cut-throat competition requires grit, intelligence, and persistence in the face of adversity to overcome. The competition in content marketing is so harsh for various reasons.
Some of the most important ones are low barriers of entry, constant evolution, content saturation and SEO. These factors have made it so that many people can dabble in content marketing at once. The saturation of content forces search engines to be stricter with their rankings.
However, there is a great way to survive even in such tense competition. And that’s to create high-quality content. But you can’t just create it at your pace, you have to match or outpace your competition too. That can only be done with the help of tools. Today we will look at how AI paraphrasing tools can help with content marketing.
How Do AI Paraphrasers Help with Content Marketing
Here are some major benefits of using AI paraphrasing for content marketing.
1. Unique Content Creation
To stay alive and thrive in content marketing, you need to create unique content. Unique content is probably the most important requirement for a successful content marketing campaign. Unique content stands out from the plethora of uninspired content to both search engines and the audience. People flock to such content and search engines notice that. They increase the rank of this content which in turn exposes it to even more people.
However, due to content saturation, it is very hard to create unique content. But here is where AI paraphrasing can help. Even if your content idea is not unique, you can still make the stuffing unique. By using unique phraseology and vocabulary, content writers can make their content stand out from the crowd.
With AI paraphrasing, which becomes even easier. Writers need only run their content through a paraphrasing tool (that uses AI) and it will automatically make it unique. AI paraphrasing tools are outfitted with several modes that can alter the content in different ways. Here is an image that shows this in action.
2. Efficient Content Writing
Aside from uniqueness, you need to be consistent with your content output. Having a regular stream of content is mandatory if you want to stay alive in content marketing. Sporadic and rare uploads will not help you find success.
Search engines and the audience look favorably upon regular content uploads. If you do not do so, they will forget about you, and you will fall into the bottomless pit of irrelevance. To avoid this fate, content writers need to churn out high-quality content pretty quickly.
Unfortunately, it is not humanly possible to keep up a fast pace and maintain quality at the same time. One of these things has to suffer. But with the help of AI paraphrasing tools that’s not an issue anymore.
Writers can work more efficiently with the help of tools. They can vastly improve the rate at which they proofread and edit their work which frees up more time for writing.
Any issues within the writing itself can be easily solved with the help of AI paraphrasing. Poor phrasing, bad vocabulary, wordy sentences, and complex sentences can be easily handled with a tool. And that lends itself to efficiency.
3. SEO Optimization
SEO is the cornerstone of content marketing. All other requirements to be successful at content marketing are derivatives of SEO. Unique content, regular content, useful content, all of these things are required to be successful at SEO. After all the better the SEO, the higher the SERP ranking. Which leads to more organic traffic and exposure. Uniqueness and regularity are just important enough on their own to get their separate headings.
There are plenty of other things in SEO that can also benefit from AI paraphrasing. Readability is one, keyword stuffing is another. These are important because one directly controls the ability of the audience to engage with the content, while the other controls SERP ranking.
Let’s talk about keyword stuffing first. This is actually an obsolete technique for wrongfully manipulating search engine rankings. It is penalized by search engines by reducing the rank of the content.
But people writers can unknowingly indulge in it. But with AI paraphrasing they don’t have to manually find all instances of keyword overuse and remove them. A paraphraser can do it on its own. It will simply replace words that are overused with their synonyms.
Readability on the other hand affects whether people can read your content or not. If the content is too difficult to read, then it will result in people bouncing from the web page. On the other hand, readable content invites people to come and read it.
With an AI paraphraser, readability can be enhanced in mere seconds. The tool identifies difficult words/phrases as well as complex sentences. Then it replaces them with simpler alternatives.
When an AI paraphraser can help content writers do all of that, it becomes much easier to stay alive in the content marketing space. It’s all about working smarter rather than harder. By utilizing the tools and technologies at your disposal in an ethical way, you can find success in the field of content marketing.