SEO can be a game changer in running your business. It gives your site visibility, ensuring that your targeted audience can find you when sending their queries online.
However, it’s not enough just to show up in SERPs. To scoop the desired clicks, it’s important to squeeze into the top result page that gets 37.1% of all traffic, and that’s exactly where links come into play.
For Google, backlinks are one of the most important ranking factors. Google’s algorithms use them to discover new content and evaluate whether it’s useful and worth showing to users. But what is the relationship between content and links? This is the question we’re going to answer in detail.
The Role of Content In Link Building
Without further ado, let’s explore why great content is the secret sauce to successful link-building campaigns and why, if you haven’t already, you should invest in an effective strategy now.
Attracts Natural Backlinks
Great content serves as a bait, luring backlinks from other websites naturally. When you create educational, informative, or entertaining content, your audience is more likely to link to it as a reference or resource.
This can take any form, from well-researched statistics-based articles, guides, and case studies to checkbooks, videos, and even infographics.
A great example of link bait content is the article from the Funderra website “What Percentage of Small Businesses Fail”. A compilation of amazing stats, it managed to obtain 4.85 backlinks from 2.34 referring domains within months after the date of publication.
Of course, your articles can – and need to – be different. The main thing, they should resonate with your targeted audience’s interests and desires and offer value, encouraging others to cite your work and share it across their networks.
Establishes Authority and Expertise
If you produce high-quality articles, you can establish yourself as an authority in your field. Your audience will soon recognize your expertise, view your website as a credible source for finding information, and will be more inclined to link to it.
Increases Visibility and Traffic
Having great content is important not only because it attracts backlinks but also because it helps drive organic traffic. According to HubSpot, websites that don’t have a blog miss out on up to 55% of traffic, which is a huge number that shouldn’t be neglected.
To be indexed by Google and increase your visibility online, it’s essential to post blogs regularly, ensuring they include the relevant keywords and convey a compelling message that begs to be shared.
Articles like this have a higher chance of being discovered by your potential customers and shared across a wider network, expanding your reach and amplifying your link-building efforts. Additionally, engaging content is more likely to get more likes, opinions, and discussions, further boosting the visibility of your site and the potential for backlinks.
How To Create A Great Content To Ramp Up Your Link Building
You may already know how much content affects link building. But what do you do if your attempts don’t deliver the desired results? In this case, it’s very likely that the strategies you use aren’t quite right. Let’s explore some actionable steps you can take to improve your content and maximize its impact on link-building.
Conduct A Content Audit
The first step to take is to analyze the content that’s already been published on the website and identify any gaps or areas for improvement. The goal is to find pieces that have received the least number of views, likes, or no backlinks.
Once you’ve found the articles with the lowest engagement rates, evaluate their quality, relevance, and uniqueness. If you haven’t updated existing pages in over two years, be sure to do so. Outdated information on the site is one of the reasons for poor performance.
A good practice is to make minor adjustments to the website, if not daily, then at least once or twice a week. This helps keep your content fresh, relevant, and more attractive for Google algorithms.
Understand Your Target Audience
This step may seem obvious, but in practice, there are a lot of websites that create blogs for search engines, not for people, which is a faux pas.
First, Google’s algorithms are much more advanced than they used to be, ranking texts based on their relevance rather than keywords. And second, if the content you create doesn’t resonate with your audience, it will have a high bounce rate, leading to lower search engine rankings.
Don’t make these mistakes. To stand out in a sea of content, conduct thorough research and analyze demographic data. Create a persona to get a deeper understanding of who exactly you’re writing for.
This will help you choose the right tone of voice, type of content, and delivery methods to effectively interact with your readers.
Focus on Valuable and Unique Content
The content should be insightful and offer unique perspectives that haven’t already been available elsewhere. Also, it’s important to be consistent. To make it easier for yourself, identify the topics you’re going to be covering in the next few months and post them according to a predefined schedule.
Without a doubt, the trickiest part of all of this is crafting the content itself. It’s a creative process that requires careful planning and execution. However, if you nail it, you can easily reach out to other websites with a DA of more than 50, inviting them to host your articles in exchange for links.
Alternatively, you can get assistance from services like Editorial.Link, which have an extensive network of partners and can help you increase your domain authority in no time, even if you don’t have a huge amount of content.
Link building can be quite overwhelming, especially for teams that are new to the niche. If you feel the same way, it can be worth reading the article on the benefits of outsourcing link building https://searchengineland.com/how-to-outsource-link-building-benefits-and-tips-to-follow-395927, which will guide you in the right direction.
To sum up, having great content is crucial for successful link-building. Articles that are informative and unique in nature get backlinks naturally and establish your authority and expertise, allowing you to increase your search engine rankings.
What’s more, if you have a great blog, you’re more likely to have people share it on their networks, helping you reach an even bigger audience.
As you can see, the relationship between content and links is symbiotic, and investing in an effective content strategy will ultimately boost your website’s visibility, authority, and overall success in the digital landscape.