There’s little doubt that social media videos have become an increasingly powerful marketing tool. According to HubSpot, 77% of social media marketers say social media marketing has been somewhat to very effective for their company this year. They can use it to help grow brand awareness, drive traffic to websites and increase sales. But what if your social channels could be used another step further?
What if you could somehow harness the power of music to help boost your marketing efforts and sales? In this article, we’ll take a look at how music can often be undervalued when it comes to marketing your brand, as well as how music can not only keep our attention but subconsciously make us want to buy.
We’ll also take a quick look at how using royalty-free music (or non-copyrighted music) works and the advantages of keeping a stock music library.
Music is an emotional medium.
It has the power to make us feel happy, sad, anxious, or even nostalgic. And these emotions are often what drives us to purchase something. That’s why you’ll always see businesses using music in their commercials or social media videos.
They want to tap into our emotions and subconsciously make us more likely to buy whatever they’re selling. But what genres or types of music should you use? Is there a type of music that’s more likely to result in a sale?
According to a recent study, the answer is yes. Research has found that happy and upbeat music was most effective in driving sales, while sad music actually had the opposite effect. So if you’re looking to use music to drive your business’s marketing efforts, it’s important to choose music that will put your viewers in a good mood.
The interrelationship between mood and music is fairly well documented. In fact, studies have shown that happy music can lead to increased levels of dopamine, the “feel-good” neurotransmitter in the brain. And it’s not just happy music – any type of positive or upbeat music has been found to have a similar effect.
In a study by the Association for Consumer Research regarding the influence of background music on shopping behavior, it was found that when classical music (versus top 40) was played in a wine store in a large U.S. city, it subconsciously influenced shoppers to spend more money on a bottle.
Additional findings suggested that rather than quantity, customers focused more on quality and tended to purchase bottles that were more expensive.
What this says about music’s ability to drive sales is that, yes, the right kind of music can have a significant impact on how much people are willing to spend. But it’s important to keep in mind that the type of music you use will also depend on your brand and what message you’re trying to convey.
Music helps sell your marketing efforts.
Music is incredibly important when it comes to producing and promoting videos to your social media channels. Not only does it help keep viewers’ attention, but it can also reinforce your brand message and make people more likely to buy what you’re selling.
When used correctly, music can be a powerful marketing tool that helps boost sales and promote your brand. When you’re creating video content, you should always find a way to insert royalty-free music (or non copyrighted music) to help keep viewers engaged and interested in what you have to say.
If you’re producing a video that is fun and humorous, you may want to try music that helps to convey that message, such as upbeat pop or rock. If your video is more serious in nature, you’ll want to choose music that reflects that tone as well.
Having a stock library of royalty free music (non-copyright music) is also important so that you always have the perfect song for your next video. There are a lot of sites where you can find all the music you need, but we’d recommend a legitimate, reputable brand like Soundstripe or Epidemic Sound.
These sites offer tens of thousands of royalty-free tracks, including SFX (sound effects), and allow you to keep and organize your downloads in a convenient library, ready to use for any number of media projects.
When using short videos as part of your company’s marketing campaign, it’s vital to make sure that you’re posting across a variety of social media channels. That way, you can reach the widest audience possible and give yourself more opportunity for engagement, conversions, and that good ol’ brand awareness we all strive to achieve.
In addition to using the right kind of music, you should also consider the overall length of your YouTube videos, as well as the thumbnail image (the still image that appears before a video is played).
These are both important factors in determining whether or not someone will actually watch your video. A good rule of thumb is to keep your videos under two minutes (preferably 30 to 60 seconds, though), and make sure that your thumbnail image is eye-catching and relevant to the video’s content.
Music helps to reinforce customer interest.
As we mentioned before, music has a powerful ability to influence emotions. And when it comes to customer interest, you want to make sure that you’re using music that will keep people engaged with your brand.
Think about the type of music you hear in commercials – it’s usually upbeat and positive, right? That’s because they want to keep you interested and invested in what they’re selling. The same principle applies to the music you use in your social media videos.
You want to choose songs that make people feel good and keep them coming back for more. It’s also the reason marketers like to choose new music from young, emerging artists. It’s part of what holds viewers’ interest when they see or hear an artist that they want more of. In short, they’re craving this type of content.
The Bottom Line
It’s fairly well established that music is an extremely emotional medium, and in the realm of marketing and advertising, we already know that its power can be exploited for gain. We’ve also learned that certain genres of music can influence very specific types of behaviors.
Hearing classical music in the background can subconsciously make us want to buy a pricier bottle of wine, right? But what other kinds of music can have a positive impact on our spending habits?
Can heavy metal make us want to buy a new car? Can jazz music make us want to buy that new patio set? More social research on this topic is needed, but we can certainly all agree on the maxim that music affects us in ways that we may not even be aware of.
