Currently, there are millions of job seekers reaching an average of 73% each month. There were also over 9 million job openings in April this year alone.
How Businesses Benefit From Job Postings Data
The numbers are usually in the millions, and every day new data are being added to the current ones.
Generally, the data include details such as company profiles, employee profiles, and search history.
This type of data is important to help the government understand the trend and see what to do to help their populace. It can also help employers have a prior knowledge of who they are about to hire.
And most importantly, it can make job seeking easier for a lot of people.
What is Web Scraping?
Web scraping is a process used by e-commerce businesses to collect a large amount of data from several sources at once. The process generally involves using well-designed tools such as scraping bots and proxies to interact with a website or server and then extract important user data from it.
It can also be rightly called data gathering since it entails gathering different HTML files and then converting them into other readable formats with structure. That is to say; web scraping begins by interacting and gathering HTML files and ends by transforming those files into structured formats like CSV, JSON, or Spreadsheet.
However, the process is not as simple as it sounds and can easily be stricken with several challenges such as IP address blocks and bans, website restriction technologies such as CAPTCHA tests, and geographically targeted blocking. Even the sheer nature of the job alone can easily become dull and overbearing.
This is why proxies are important to mitigate all of these challenges as well as perform other functions.
Proxies use several IPs and locations and eliminate any internet restrictions, bans, or blocks. Proper proxies are also built with high-level artificial intelligence (AI) bypass CAPTCHA tests.
And lastly, they can make web scraping automatic, so humans do not have to sit in front of their computer all day or jump back into the internet every time there is a new update on a website.
Why Web Scraping Has Become a Popular Solution
Calling publicly available data has become increasingly popular amongst e-commerce businesses because these data can be used in several ways, including the following:
1. Conducting Market Research
In today’s highly competitive world, companies need to perform regular market research and make continuous sales. And this type of research entails gathering information from several platforms as well as competition’s websites. The best approach for gathering enough data to do effective market research is to carry out web scraping.
Most businesses, therefore, use web scraping to gather what they need to understand the market better. Especially when thinking of penetrating new markets or manufacturing new goods and services.
2. Protecting Brand and Data
Brands protect themselves and their data by using proxies. This is because any average device on the internet is left exposed and attacked by nefarious elements on the internet. But with the aid of proxies, sensitive details can be easily concealed to protect the brand. Also, while in transit, proxies usually keep data encrypted to prevent strangers from accessing those data.
Looking at it from another angle, proxies can also be used to collect enough information required to protect a company’s reputation. Brands can easily monitor reviews and comments and address them properly to safeguard their public image.
3. Creating Intelligent Strategies
On the top of the list of the things that make a brand succeed is having an intelligent strategy. One such strategy is price monitoring which entails keeping a regular close eye on the prices of the products or services a brand sells or offers at every point. This allows the brand to make adjustments accordingly to enable them to maximize revenue.
Another such strategy is dynamic pricing which describes how a brand sets flexible, reliable prices and works in real-time. All of these strategies can only be possible because of web scraping.
4. Scraping Job Postings
Web scraping is also important because it allows businesses and individuals to gather sufficient job postings data. Web scraping job postings would be notoriously difficult without the aid of the same machines that make regular web scraping easy and seamless.
Using Web Scraping to Gather Job Posting Data
Web scraping job postings involve using many scraping solutions, and the process is usually done on multiple websites at once. This can make it difficult and demanding as the websites usually have mechanisms to dissuade any form of scraping.
To prevent getting blocked and making the process easier, it is always advisable for the scraping brand to use proxies.
An alternative to web scraping job postings would be to purchase data from the aggregation site’s databases. While this may sound like a great idea, the brand may need to make newer purchases every time more data is added to the aggregator’s websites.
If a brand, however, decides to scrape for the data on their own, they may still need to decide whether they want to build and own their scraping infrastructures or buy them from a third party.
Why Every Business Should Consider Using Web Scraping for Collecting Job Data
There are many reasons why more businesses are now scraping for job data, with the 3 most common reasons being:
- Analyzing the data to understand trends as well as establish more proficient recruiting strategies
- Understand who the competition is hiring and what they are doing differently
- Gathering and selling relevant data to aggregate websites
If you’re interested in the topic, then find this blog article on web scraping job postings by Oxylabs experts and learn more.
Several brands are benefiting from having access to job data, and with this data increasing every month, there is also reason to believe that these benefits will increase as well.
And web scraping with infrastructures such as proxies and scraping bots is one of the best and easiest ways to collect and utilize this data.