If your business is acquiring a marquee to be used either for marketing, extra space, or any other important business function, you must ensure that you make the right choice.
The Do’s And Don’ts Of Business Marquee Printing
Since marquees will play a significant role in your business, shopping for one isn’t something that should be taken lightly.
After you’ve settled for the right marquee, you need to customize it. This is important since customization will create a link between your business and the marquee you’ve acquired.
There are different ways to customize a marquee, the major one being printing. Printing involves using dominant colours in the marquee for your logo, font, and the relevant information printed.
All these features should have a colour scheme that matches the theme of your business. If you don’t know what colours to use, you can refer to the Pantone colours for printed marquees. This variety allows businesses to match the marquee design with their company’s.
If you want to get your marquee printing right the first time, it’s best if you know the dos and don’ts of business marque printing.
The Dos When Printing Marquees
When printing a marquee, there are some things you need to do. This is because marquees will give an impression about your business to the people who see it. Therefore, getting the marquee printing right is vital.
Here are some of the dos when marquee printing:
1. Follow Up With The Design
By printing the marquee yourself, you may find it easy to follow up with the requirements and design details. However, when you hire someone to print the marquee for you, you’ll need to communicate with them about the design and its viability. If there are other designs that they recommend, be open to them.
However, once you’ve settled for a particular design, always follow up with the printer to ensure the process is smooth. Ask them to allow room for changes because, sometimes, what you think would’ve been a good design doesn’t always turn out to be good. Following up will ensure that you get the best design in marquee printing.
2. Place The Logo At The Top
People use logos to identify your brand. This means that logos should be the first thing that people should see on your marquee. This way, their attention will be drawn to it. So, when printing your business marquee, always ensure that the logo is on the topmost part of any other writing or photo that’ll be printed.
The most recommended part to print the logo is on the marquee’s roof. This makes it easy for customers to identify your brand. Moreover, placing the logo on top of the roof reduces competition with other information.
3. Keep The Message Concise
Even though people will always want to find out more about a business or a product, using long paragraphs could be boring and customers may find it unattractive. Thus, your branding message should be short, clear, and crisp. Ideally, when people passing by take a look at it, they should be able to get all the vital information at a glance.
This can prove fruitful, especially in rush hours when people only have few seconds to read the marketing message and deciding whether to come into your marquee or not. If your target is professionals, you should also use a simple font that gives your business a professional look.
4. Be Creative
Speaking of dealing with professionals, you may be compelled to keep things simple and subtle, which is understandable considering the target audience. However, if nothing limits how creative you can be, then don’t hold yourself back.
For example, if your business sells children’s books or toys, and you’re setting up a marquee at a children’s funfair, you need to be creative when printing your marquee. Use catchy phrases, images, and mix and match colours to create a bright and lively theme in your marquee.
Don’ts In Marquee Printing
After knowing all the right things to do when printing your marquee, do note that there are also some things that you need to avoid. Some of these things may look like they’ll enhance the look of the marquee, but, in reality, they’ll only hurt your business.
Here are some of the things to avoid in marquee printing:
1. Avoid Too Many Colours
While it’s okay to explore different colours for your marquee, it’s more important to learn the limits and where to stop. This is especially essential when your marquee is aimed at professionals and other essential business functions.
The colour should match your business theme, and any alterations shouldn’t shift too much from the central theme. This is because too many colours may cause confusion in your brand. Take note that people will identify what colours your brand always uses, hence you need to stick close to it.
2. Don’t Extend The Logo Too Much
There’s a difference between making the logo big or bold and extending it. Making the logo big and bold involves using large fonts and bolding the font for emphasis. Since this doesn’t affect the original shape of the logo, it isn’t a problem.
However, extending the logo involves stretching it to the point that the logo now occupies a large surface area. This causes the logo to lose its original shape, and people may question the authenticity of your brand. As a result, you may lose customers.
3. Avoid Designs From Rival Businesses
If you’re a start-up and you’re using a marquee for your business, it’s safe if you decided to look for a unique design. The temptation to copy an already established design can be tempting, but it’s unethical and can take you out of business. Therefore, you need to avoid copying designs from direct competitors.
A design that looks close to another established business will raise eyebrows on the authenticity of your products. Plus, you can hardly compete with them, so it’s safe to be unique.
As discussed, you need to do things when printing a business marquee, and there are also things that you need to avoid. Following this guide will help you get the best out of the marquee.
A well-printed marquee should be able to attract customers to your business. Once you understand your target audience, it becomes easy for you to customize the marquee and connect with them.