Digital artists are increasingly relying on both the internet and social media for availing of the new possibilities of business and communication.
The increasing popularity of social media has tremendously benefitted the digital artists who have been gaining followers and the support of various communities.
Newer avenues of e-commerce business financing have added greater inertia to the popularity of digital artists. Maybe this is why more and more hobby artists who took up fan art and memes in their free time are turning into full-fledged digital artists.
There was a time when people couldn’t imagine digital art as a profession but they are building their careers as digital artists and owning independent businesses.
If you are thinking of turning your hobby into a full-fledged business, then you have come to the right place. Today we are going to discuss the ways of building your business:
Getting The Right Audience Base
The first step of growing your digital art business is building an audience. The online exposure has a big role to play in determining the ultimate efficacy of your business. While statistics might not always be the end call, you need to get your name out for garnering a solid audience base.
Artists usually create original or fan art with appropriate hashtags and post them on social media for like-minded fans.
There is a big market for fan art of popular games and series. Independent artists need to be especially proactive about building a network between themselves and their clients.
An audience base can also be built by attending artists’ alley events and conventions.
Tapping Into the Fan Art Market
Fan art has a growing online market and millions of artists share the digital art they make of their favorite games, books, and shows. If a certain fan art garners a greater following in the form of retweets, then you can try selling the same online.
Your skill in creating fan art can also help in bagging lucrative jobs in the game design or animation industry. Fanart can be sold as limited merchandise. However, you need to enquire about the prevailing law before doing the same.
Finding the Right Supplier
Suppose you have some great pieces of stickers, prints, charms, and pins which you have decided to sell online. Next, you need to find a trustworthy supplier. This can be a tricky thing to do and requires a lot of research on your part.
You can also seek out the advice of peer artists who can guide you about the best supplier for your requirements. Novice artists should order goods in limited quantity and see the ones which sell more before tweaking their order accordingly from the next time.
Getting Adequate Funding
Funding is an important part of every business and digital artists also need to get adequate funding for making their merchandise.
Certain donation hubs seek funding from your fans and followers which offers a greater initiative to the artists to come up with more content.
Fans can often become patrons if they wish to see more fan art and sketches.
If your genre is making expensive merchandise like phone cases, apparel, and enamel pins then you can secure the necessary funds before production by pre-ordering the same.
Once the digital artists have gauged their followers, they can produce the exact quantity of items.
These artists can also get requisite funding from commissions or from the creation of custom art which can help them pay clients.
Often the digital artists can charge more for offering complex illustrations like multiple characters and detailed backgrounds.
Making money has become pretty easy for artists. If you are passionate about your hobby and are proud of your creation then you can easily turn it into a cash cow by simply following the tips listed above.
Monetizing your hobby comes with a fair share of risk as you might succumb to artist burnout. They might not feel connected to the fandoms or can feel their skills are not good enough compared to peers.