One timely implemented digital marketing tool in 2015 could consistently bring customers to the business for 1-2 years with optimal investments. This strategy will hardly work in 2021. Online promotion trends appear almost every year.
And if you are trying to keep up with the competition trying to imitate their actions, then you are unlikely to achieve really great results. In this post, we will look into how to boost your sales and what marketing approaches are relevant and effective in 2021.
1. Warm Traffic
It is extremely important to create a media platform for your business, regardless of the niche it operates in. In 2021, having social media platforms allow companies to attract customers without any marketing costs.
By simply giving your subscribers good suggestions and providing services/ products their needs, you can expand your customer base significantly. Promotional offers or sales in the case of a commodity business can be good examples.
This also affected educational projects. If earlier an entrepreneur had to invest a budget in advertising at the start, now the first successful launches can be done with their own audience on Instagram.
2. Correct Tone of Voice
Messengers, chatbots, and mailing lists enable large companies to keep in touch with each potential or existing client. Therefore, it is important to choose the correct form and manner of dialogue. The B2C and B2B models are no longer so straightforward. In both cases, a person sells to a person. This means that the correct tone of voice helps to:
- Increase audience loyalty;
- Increase the number of sales through correct communication;
- Turn customers into brand fans who will recommend you.
Can this be used in a “serious” real estate business? Of course, you just need to define an image of your target audience and research how they communicate, and what they value in the interaction.
3. Rapid Implementation of Trending Instruments
Several years ago, the introduction of new digital marketing tools was an added benefit for any company. This allowed business owners to increase the number of customers and stay one step ahead of competitors. Nowadays, the situation is a bit more complex. Tracking and quickly introducing new ways to promote is a must because:
- Innovative effective tools appear every 2-3 months;
- Competitors definitely have their radar on.
The level of marketers is increasing. And companies that ignore trendy ways of promotion are under-earning huge amounts of money and cannot withstand the competition. To minimize such risks, you should stay tuned to what’s happening in the IT segment and not be afraid to test out different solutions and approaches.
How to Keep up With the Market?
Of course, there is no single win-win strategy. A successful business operation is determined by many things. And here are some tips that will help you stand out from the crowd of competitors.
Keep Track of What Your Counterparts & Niche Leaders Are Doing
This is a surefire way to get insights. Find inspiration in what big companies do, adjust their approaches to fit your realities. It is important to understand exactly what leaders are doing and what goals they strive to achieve.
If the goals coincide and you see a perspective for yourself in this tool, take action. For example, you can make virtual staging solutions from Spotless Agency a part of your business. Thus, you will help your potential buyers make a purchase decision, win customer loyalty, and build trusting relationships with your clients.
Connect with peers and cool marketers. Form or join a social circle from where you can draw information. Of course, you need to understand that you should also be useful to people who spend their time with you.
Attend Themed Events
Come to digital marketing events and get tools. XXI is the century of cooperation and technology. Competitors turn into colleagues. Entrepreneurs are united by one mission, so they are happy to share their best practices.
Use PPC Marketing Tools
Since the Internet plays a significant role in the development of modern technologies, the real estate industry is closely connected with the digital world, and its representatives actively cooperate with PPC marketing agencies. Today, 56% of buyers aged 36 and under find housing via the Internet. And in the age group from 37 to 51 years, their share is close to 50%.
Only senior buyers choose to search for real estate objects offline. Moreover, the most popular real estate sites Zillow and Trulia attract 60 million visitors every month. Real estate investment is also growing in popularity through dedicated sites like Sharestates.
In other words, the best way to find potential property buyers or investors is through the Internet. And advertising in the PPC format and the promotion of a real estate agency’s website in organic Google and Yahoo! searches are effective ways to draw the attention of potential customers to your business.
So why would real estate agencies use PPC marketing agencies? This approach has several advantages, including:
Compared to print ads, PPC services allow you to more accurately target the right users, who are likely to benefit from your real estate services. In the Google Ads service, you can customize keywords that will display your ad in search results for users.
You can also use re-targeting – a great tool aimed at users who have already visited your site and are familiar with your services. And if after the first visit, they haven’t contacted you, repeated ad impressions can push them to take action;
Instant Traffic Growth & Lead Generation
Unlike search engine optimization (SEO), where it takes a long time to grow a site’s organic rankings for certain keywords, PPC ads can start attracting visitors in a matter of minutes from the start. By running PPC ads, you don’t have to compete for organic traffic for popular search terms like “real estate” and “buy a house.”
A competent PPC marketing strategy can help you get your lead generation up and running quickly. SEO optimization can be free and show results after a while, but paid PPC ads are better because you don’t have to wait long for customers to start finding you online;
Optimization of Advertising Costs
PPC ads are paid for every click. You set a budget in Google Ads, and when someone clicks on your link, a small amount is deducted from the budget. In other words, you pay for a specific result.
For the fact that people visit your site and, as a result, contact you. By the way, PPC ads are among the top three tools for increasing website conversion. This means that many users who click on your sponsored link will be ready to take action.
Only a complex and responsible approach can bring success to your business. So if you want to bypass your competitors and win a leading position in the real estate market, then you should stick to the recommendations that we have just shared with you.