If you’ve finally built and launched your app, you are probably looking for ways to get as many downloads as possible.
The market is competitive, with over 2000 apps being submitted daily to AppStore and Google Play. The good news is that there are proven and efficient strategies that can increase your app downloads and below we present five of them.
1. App Store Optimization
Often referred to as app store SEO(Search Engine Optimization), the ASO (App Store Optimization) is a key strategy for boosting the organic visibility of your mobile app. Key components are title, keyword ranking, number of downloads, revenue, or app store impressions.
Although the impact can only be seen over time and after a sustained effort, the results can be incredibly beneficial.
2. Social Media And Influencer Outreach
Creating and maintaining a strong online presence is an excellent way to introduce your app to new users.
If chosen wisely, social media platforms can be the most effective way to promote your app and create brand recognition. TikTok is undoubtedly the choice of many apps for boosting downloads. The reason is simple: TikTok makes it easy to reach your precise target market- especially Gen Z- when they are most engaged.
What is the most efficient way to gain the trust of your potential customers? You guessed it- by promoting your product/brand through TikTok influencers, as they put a familiar face to your campaigns. Through influencer outreach, you can bring more exposure to your brand and establish a long-term partnership that will help to boost app downloads.
Looking to outsource your TikTok influencer and paid ads content? Then contact a leading TikTok Marketing agency like House of Marketers (founded by one of the first TikTok employees, Inigo Rivero).
3. Create An Appealing And Clean App Icon
It is very important to create a well-designed app icon that represents what your app does. Images do speak louder than words, so make sure that they are high quality and eye-catching.
Users are most likely to download apps that include explanations, captions, and arrows that show them what they can do inside the app.
4. Encourage Users To Rate And Review Your App
One of the main factors people take into consideration when choosing a movie or buying a product is reviews. The same is valid for the apps- users will be more likely to rely on other users’ ratings before downloading or installing your app.
User reviews can be done through in-app messages, and they can also provide a great opportunity to engage with your customers by taking into consideration their complaints or suggestions to improve the app.
5. Referral Marketing
Referrals are an effective marketing tool that makes it easy for users to share your app with friends, right from their devices and social media platforms. These are also a great way to build trust and relevance which will help boost the app downloads.
Some of the easiest ways to create referrals are: promoting and sharing them on social media, custom messages for social sharing via the app, or sending push notifications to existing users.
These are just a few of the most productive ways to boost app downloads. No matter which strategies you choose, one of the key points is to keep your target audience’s preferences in mind, helping shoot your app straight to the top.
