Curation has become an essential piece of content marketing in recent years – and for good reason. When done correctly, curation can help you save time, money, and energy while still providing your audience with the valuable content they crave.
But what are some other benefits of content curation? This article highlights five benefits of curation you might not have considered.
What Is Content Curation?
Content curation has become an increasingly popular way to generate content, especially in the age of social media. Recent stats show that 76% of marketers use content curation as a key part of their content marketing strategy, and nearly 49% of marketers agree that content curation has stagnated their content marketing efforts.
Content curation is gathering and organizing content while adding a unique perspective. When curating content, you’re acting as a filter, sifting through the vast amount of information on the internet to find the best and most relevant pieces to share with your audience.
5 Benefits Of Content Curation You Should Know
Here are five benefits of content curation you should know:
Content Curation Helps You Build Authority For Your Brand
You’re adding your voice and authority to the mix when you curate content. By hand-selecting articles, blog posts, infographics, videos, and other forms of content that are relevant to your brand, you’re increasing your chances of being seen as a thought leader in your industry.
As you build your authority, you’ll find that more and more people are drawn to your brand. Why? Because they trust you. They know you’re not going to show any old thing – you’re only going to share the best.
Content Curation Improves Your Search Visibility
Although the effect of content curation on SEO is not direct, it can still positively impact your search visibility.
A well-researched and shareable piece can get you a lot of backlinks from high-quality websites. As we all know, backlinks are one of the key ranking factors in Google’s algorithm.
Curating Content Helps Fills Your Content Calendar
If there’s one thing Google and your audience dislike, it’s filler pieces.
You know the type of articles full of fluff and regurgitated information that could have been taken from any number of sources.
We understand that coming up with new and original ideas can be tough. But if you’re only publishing filler content, it will hurt your brand in the long run.
This is where curating content comes in handy. By sharing other people’s content, you can help fill up your content calendar while ensuring that the pieces you share are high-quality and relevant to your audience.
Content Curation Helps Build Connections With Influencers
If you’re regularly sharing other people’s content, you’ll catch the attention of some influencers in your industry. When you build connections with these thought leaders, it can do wonders for your brand.
Influencers have a large and engaged audience, which can help increase your reach and visibility.
Curating Content Keeps You On Top Of Current Events And Trends
Staying on top of trending topics and current events is essential for any business – regardless of industry. By curating content, you can quickly and easily see what’s happening in your industry and what people are talking about. This, in turn, allows you to adjust your content strategy accordingly.
For example, let’s say that a new study is released that significantly impacts your industry. If you’re monitoring your content sources, you’ll be able to see this study and curate content around it – helping to ensure that your audience is always up-to-date on the latest news and information.
Content curation is sorting through and sharing the best content relevant to your audience, resulting in several benefits for your business.
- Content curation helps you build trust with your audience. This is because they know you only share high-quality, relevant content – making your audience more likely to trust your opinion.
- You can also improve your search engine visibility and fill up your content calendar by curating content.
- Building solid relationships with influencers is another great benefit of content curation. These connections can help increase your reach.
- Content curation can also help you stay up-to-date on current events and trends in your industry. This way, you can provide your audience with the latest information.