Construction and architectural companies use 3D rendering and photorealistic designs all the time. They are a part and parcel of the design and selling process. Many design programs have design tools built into them, which allows the quick conversion of CAD designs into 3D render designs.
Companies run their designs through a rendering service like RebusFarm, and they have a realistic-looking model to use in their portfolio or for marketing and design purposes. What are the other benefits of this technology?
1 – Sell The Idea More Easily To A Variety of Other People
Let’s face it, the more ways you can sell your designs… the better. The ability to turn plans into 3D designs is pretty good. When you add in the fact that modern software will also add photorealistic elements (such as shadows, lighting, and textures), then it is easy to see why designers and construction businesses would use 3D design and rendering tools. You don’t have to be an architect professor to understand the value of a good design when it is presented as a photo-realistic model.
2 – Give People Perspective and a Real-Life Setting
Plans and even real-life models are okay for showing scale and such, but it is far easier to judge size and impact when people can see a photo of the building. Your realistic 3D render can be set within a photo of the real-life location. You can even add in gardens and such. When people see your 3D model, they get an idea of the real-life size and scale of the building. They can see if the side gate area is big enough to wheel their motorbike into. They can see if the hill’s shadows will cover their pool.
3 – Work With Exact Measurements and Make Aesthetic Changes More Smoothly
As mentioned in the introduction, many CAD and design programs have tools that allow you to create 3D renders using architectural and building plans. Thanks to this technology, people are able to use real-life and scaled sizes in their building designs. Ergo, if you want to make a set of windows smaller, you can show your changes on the 3D model in a way that is picture-by-picture accurate. This may also help the buildings understand the changes you have made, especially if the changes were made for a structural reason rather than an aesthetic design reason.
4 – Show Designs Alongside The Real Thing in a Business Portfolio
One way to build trust in your designs is to show the end result when they are finished. You present your designs as 3D renders, preferably photorealistic and preferably in their real-life setting. In your portfolio, you show this image, and then you show the real thing. Show photos of the real-life building alongside the 3D render and show how your designs are not just for demonstrations. Show that when you create a 3D-modeled design, your end result looks the same or better.
5 – Gather Market Research Beforehand
You can build models and you can commission drawings, but none will beat the realism that comes with 3D rendering. With that in mind, you could gather information on designs before they are submitted to investors. You could create photorealistic models of your various designs and then present them to interested and knowledgeable parties to see what they think.
You could gather information prior to making changes and submitting your ideas to people who may (or may not) commission/buy them. If you have investors or people who are looking to buy your designs, being able to show them your top three designs is better than showing them your top ten designs. Running a little market research using digital 3D renders will help you narrow your list down a little.
