There’s no doubt that the pandemic has redefined different aspects of the business world. With the outbreak affecting every single industry, the challenging times are far from over even if there are organizations that have been able to get back on their feet somehow.
With the ‘new normal’ changing the varied landscape of trade and commerce, your business should also learn to adapt to the post-COVID environment.
Business-to-business (B2B) enterprises, in particular, are struggling to make both ends meet. Since all industries were heavily impacted by the pandemic, it’s now trickier to maintain a fruitful relationship with other businesses as they’re also striving to remain afloat during this tough period.
Now that you’re ready to get back in the game, it’s essential to come up with new strategies on how you can make your business adaptable to the new landscape brought about by the pandemic.
Here are some tips you can use to ensure your enterprise will continue to thrive despite the changes you need to go through:
Reassess Your Financial Situation
With your workflow being disrupted for almost two years (and counting), it’s not surprising to find out that your financial situation as a B2B business has been significantly affected. It’s essential to take the time to reassess your economic state.
How much of your budget is left, and is it enough to keep your organization going? If you plan on reinventing your marketing strategies, funding is one critical key to making it happen.
An assessment will also help you identify which departments can make do with a bit of stretching in terms of finances. If your current budget won’t be enough to accommodate everything you need to jump-start your new normal, you can explore small business loan options that can provide you with the funding you require to carry on with your operations.
Focus More On Digital Marketing
With lockdowns and quarantines in place worldwide because of the virus widespread, one thing has proven inevitable: a deeper plunge into anything digital. Consumers are more into anything mobile and contactless. As a result, digital marketing has been regarded from an entirely different perspective.
As you explore opportunities that’ll greatly benefit your business, consider investing in different marketing and advertising strategies that can help you reach a wider audience. It may seem like an added expense, but in the long run, you’ll recognize the necessity to adapt to the digital revolution, especially in the post-pandemic era.
If you’re unsure where to start, there’s an option to work with Jumpfactor’s B2B digital marketing agency to help realign your marketing goals and objectives.
Reconnect With Your Customers
Even when you’re able to keep the business going amid the hardest of times, it’s possible to lose some of your loyal customers along the way. Perhaps you’ve been busy with keeping your brand relevant and have diverted much of your efforts to improve your manufacturing process.
If so, you’ve probably forgotten about keeping in touch with customers, thinking they’ll remain loyal no matter what.
Keep in mind that visibility is equally important, and one effective way to achieve it is by reconnecting with your customers. Let them know you’re still there and you’re not going anywhere.
And make sure you reach out to tell them of the plans you have to adapt to the post-COVID B2B landscape. Regardless of the type of services or products you’re offering, you need your customers to keep the business going.
Touch base with clients old and new. Connect with them in a personal way by letting them know you care and that you’re doing your best to serve them better now that things are somehow adapting to the new normal.
Be More Mobile-Friendly
The pandemic has also driven consumers and clients toward a mobile-oriented landscape. People prefer to access information, purchase goods, or request various services using their handheld devices.
As such, it’s critical that your B2B firm is ready to offer a mobile-friendly interface. Repurpose your website and other online channels in a way that your audience can conveniently access anything with just a few taps of their fingers.
Make sure your calls to action (CTAs) are clickable regardless of the device your customers are using. Recreate your email marketing strategies to reach more mobile users. Tap into the power of different online and offline methods to appeal to more potential customers.
Prioritize Health and Wellness
If there’s anything that COVID-19 has taught businesses, governments, and people, it’s that health and wellness should always be a priority. That being said, revisit your protocols and safety measures in the workplace.
Employees and customers alike expect higher standards when it comes to businesses’ commitment to health and wellness.
Promoting contactless dealings and transactions is one strategy to make this goal happen. You can take advantage of technological advancements that can make your team feel safer and more at ease in the office.
Minimize physical contact in different departments to let the organization know that you’re serious about ensuring everyone’s well-being.
Be Ready to Modernize Your Workplace
Remote working wasn’t a new concept when the pandemic hit, but it made this work setup more common and preferred by employees and employers. Most companies are considering retaining the setup even in the post-COVID landscape.
If you want to impress other businesses you’re dealing with in your B2B firm, modernizing the workplace is a surefire way to do so.
Normalizing remote work and implementing various digital tools can greatly help your employees and the business as a whole adapt to the new normal. To add, you can consider organizing virtual events instead of sticking to the conventional way of doing things.
Adjusting to a modernized way of doing your business can also mean implementing a hybrid workplace that allows for more versatility and flexibility.
The Bottom Line
Keeping your business up and running was already challenging enough before COVID-19 came into the picture. Now that the business world is ready to exit the pandemic era, it doesn’t mean you can no longer feel or see its impact.
The only way to successfully get through such a transformation is by learning how to adapt to the post-COVID B2B landscape so that your company continues to not only survive but also thrive.